{ "schemaVersion": "1.0", "kind": "session", "generatedAt": "2026-10-27T14:01:05.718Z", "host": "claude-code", "writtenBy": { "name": "mousa", "version": "0.7.1" }, "medium": "app-ui", "taste": "qloo", "title": "For an audience that loves Studio Ghibli, Khruangbin and Vivian Maier", "audience": { "references": [ { "name": "Studio Ghibli", "found": true }, { "name": "Khruangbin", "found": true }, { "name": "Vivian Maier", "found": true } ] }, "headline": { "value": "8 of 8", "text": "design devices rest on what the model did not predict", "sentence": "8 of 8 devices rest on what the prediction did not contain." }, "numbers": [ { "value": 69, "label": "works measured, 5 of them predicted" }, { "value": 18, "label": "shared qualities, 1 predicted" }, { "value": 24, "label": "pacing, surface and tone tags, 0 predicted" }, { "value": 14, "label": "Qloo requests" } ], "prediction": { "frozenAt": "2026-10-13T17:15:38.537Z", "summary": "Gentle, nostalgic aesthetes who like hand-made warmth, quiet observation of everyday street life and slow, groovy, sun-faded music; they want wonder in ordinary places rather than spectacle.", "groups": [ { "domain": "brand", "label": "Brands", "quality": false, "entries": [ { "name": "Muji", "measured": false }, { "name": "Patagonia", "measured": false }, { "name": "Moleskine", "measured": false }, { "name": "Fujifilm", "measured": false }, { "name": "Polaroid", "measured": false }, { "name": "Uniqlo", "measured": true } ] }, { "domain": "tv_show", "label": "TV", "quality": false, "entries": [ { "name": "Twin Peaks", "measured": false }, { "name": "Atlanta", "measured": false }, { "name": "Midnight Diner", "measured": false }, { "name": "Planet Earth", "measured": false }, { "name": "Fleabag", "measured": false } ] }, { "domain": "movie", "label": "Films", "quality": false, "entries": [ { "name": "Paterson", "measured": false }, { "name": "Amélie", "measured": false }, { "name": "Lost in Translation", "measured": false }, { "name": "In the Mood for Love", "measured": false }, { "name": "The Grand Budapest Hotel", "measured": false }, { "name": "Perfect Days", "measured": false } ] }, { "domain": "artist", "label": "Music", "quality": false, "entries": [ { "name": "Bonobo", "measured": false }, { "name": "Tame Impala", "measured": false }, { "name": "Mac DeMarco", "measured": false }, { "name": "Men I Trust", "measured": false }, { "name": "Vulfpeck", "measured": false }, { "name": "Toro y Moi", "measured": false } ] }, { "domain": "podcast", "label": "Podcasts", "quality": false, "entries": [ { "name": "99% Invisible", "measured": true }, { "name": "Radiolab", "measured": true }, { "name": "This American Life", "measured": true }, { "name": "Song Exploder", "measured": true } ] }, { "domain": "style", "label": "Pacing", "quality": true, "entries": [ { "name": "slow contemplative pacing", "measured": false }, { "name": "long takes", "measured": false }, { "name": "quiet everyday moments", "measured": false }, { "name": "hand-drawn animation", "measured": false } ] }, { "domain": "aesthetic", "label": "Surfaces", "quality": true, "entries": [ { "name": "film grain", "measured": false }, { "name": "watercolor", "measured": false }, { "name": "sun-faded warm tones", "measured": false }, { "name": "black-and-white street photography", "measured": false }, { "name": "analog", "measured": false } ] }, { "domain": "tone", "label": "Tone", "quality": true, "entries": [ { "name": "nostalgic", "measured": false }, { "name": "wistful", "measured": false }, { "name": "whimsical", "measured": false }, { "name": "serene", "measured": false }, { "name": "melancholic", "measured": false } ] }, { "domain": "qualities", "label": "Shared qualities", "quality": true, "entries": [ { "name": "wonder in the ordinary", "measured": false }, { "name": "nature and city coexisting", "measured": false }, { "name": "observational", "measured": true }, { "name": "handmade craft", "measured": false }, { "name": "dreamy", "measured": false } ] } ], "sketch": { "summary": "A sun-faded paper-and-film walking app: warm cream grounds, moss and terracotta accents, a soft serif display with a humanist sans body, grainy black-and-white framed stop cards and slow drifting cloud motion.", "palette": [ "#f3ead8", "#2f3a2e", "#6f8f5e", "#c96f44", "#e7b75f" ], "fonts": [ "Fraunces", "Cabin", "Courier Prime" ], "sections": [ "screen-welcome", "screen-walks", "screen-detail", "screen-walk", "walk-list", "walk-route" ], "motifs": [ "drifting clouds", "contact-sheet photo frames", "film grain overlay", "hand-drawn route line" ] } }, "measured": { "counts": { "works": 69, "worksPredicted": 5, "worksNew": 64, "qualities": 18, "qualitiesPredicted": 1, "tags": 24, "tagsPredicted": 0, "predictions": 27, "predictionsMeasured": 5, "requests": 14, "fromCache": 0 }, "qualities": { "look": [ { "name": "Intimate", "kind": "look quality", "mark": "new", "works": [ "Glass Beams", "A Silent Voice: The Movie", "Brothers" ], "domains": [ "music", "film" ] }, { "name": "Observational", "kind": "look quality", "mark": "predicted", "works": [ "High Maintenance", "Brothers", "Unmistaken Child" ], "domains": [ "TV", "film" ] }, { "name": "Minimalist", "kind": "look quality", "mark": "new", "works": [ "NPR", "Leica Camera", "Breather" ], "domains": [ "brand" ] }, { "name": "Experimental", "kind": "look quality", "mark": "new", "works": [ "The Comet Is Coming", "Kikagaku Moyo", "Alabaster dePlume" ], "domains": [ "music" ] }, { "name": "Dynamic", "kind": "look quality", "mark": "new", "works": [ "The Comet Is Coming", "Ill Considered", "King Gizzard & The Lizard Wizard" ], "domains": [ "music" ] } ], "mood": [ { "name": "Atmospheric", "kind": "mood quality", "mark": "new", "works": [ "Forever", "Creamerie", "Glass Beams" ], "domains": [ "TV", "music", "film" ] }, { "name": "Reflective", "kind": "mood quality", "mark": "new", "works": [ "Uncle from Another World", "I Want to Eat Your Pancreas", "Unmistaken Child" ], "domains": [ "TV", "film" ] }, { "name": "Introspective", "kind": "mood quality", "mark": "new", "works": [ "Glass Beams", "Alabaster dePlume", "Kit Sebastian" ], "domains": [ "music", "film" ] }, { "name": "Slow burn", "kind": "mood quality", "mark": "new", "works": [ "Here and Now", "The Wind Rises", "Brothers" ], "domains": [ "TV", "film" ] }, { "name": "Loyal", "kind": "mood quality", "mark": "new", "works": [ "Forever", "The No. 1 Ladies' Detective Agency", "Glass Beams" ], "domains": [ "TV", "music" ] } ], "meaning": [ { "name": "Love", "kind": "meaning quality", "mark": "new", "works": [ "Glass Beams", "I Want to Eat Your Pancreas", "I Lost My Body" ], "domains": [ "music", "film" ] }, { "name": "Open-Minded", "kind": "meaning quality", "mark": "new", "works": [ "Alabaster dePlume", "Mildlife", "Unmistaken Child" ], "domains": [ "music", "film" ] }, { "name": "Empathetic", "kind": "meaning quality", "mark": "new", "works": [ "The No. 1 Ladies' Detective Agency", "Brothers", "Gururi no koto" ], "domains": [ "TV", "film" ] }, { "name": "Emotionally engaged", "kind": "meaning quality", "mark": "new", "works": [ "Forever", "I Lost My Body" ], "domains": [ "TV", "film" ] }, { "name": "Drama loving", "kind": "meaning quality", "mark": "new", "works": [ "Rake", "Inuyashiki" ], "domains": [ "TV" ] } ] }, "tags": { "pacing": [ { "name": "Exotic", "kind": "pacing", "mark": "new" }, { "name": "Sultry", "kind": "pacing", "mark": "new" }, { "name": "Lo Fi Aesthetic", "kind": "pacing", "mark": "new" }, { "name": "Hypnotic", "kind": "pacing", "mark": "new" }, { "name": "Visually Enchanting", "kind": "pacing", "mark": "new" }, { "name": "Vintage-Inspired", "kind": "pacing", "mark": "new" } ], "surfaces": [ { "name": "Natural Fibers", "kind": "surface", "mark": "new" }, { "name": "Functional Designs", "kind": "surface", "mark": "new" }, { "name": "Heritage Inspired", "kind": "surface", "mark": "new" }, { "name": "Performance Driven", "kind": "surface", "mark": "new" }, { "name": "Neutral Color Palette", "kind": "surface", "mark": "new" }, { "name": "Minimal", "kind": "surface", "mark": "new" } ], "tone": [ { "name": "Responsible", "kind": "tone", "mark": "new" }, { "name": "Explorative", "kind": "tone", "mark": "new" }, { "name": "Cool", "kind": "tone", "mark": "new" }, { "name": "independence", "kind": "tone", "mark": "new" }, { "name": "Thoughtful", "kind": "tone", "mark": "new" }, { "name": "intimacy", "kind": "tone", "mark": "new" } ] }, "worlds": [ { "label": "Brands", "works": [ { "name": "Vice", "kind": "brand", "mark": "new", "tags": [ "News & Politics", "Advertising Enabled", "Television broadcasting companies of Canada" ] }, { "name": "MoMA, the Museum of Modern Art", "kind": "brand", "mark": "new", "tags": [ "Minimalist Architecture", "Modernist Design", "Clean Typography" ] }, { "name": "NPR", "kind": "brand", "mark": "new", "tags": [ "Minimalist", "Clean Typography", "Professional" ] }, { "name": "The New Yorker", "kind": "brand", "mark": "new", "tags": [ "Minimalist Typography", "Signature Serif Font", "Classic Illustration Style" ] } ] }, { "label": "Brands, lesser known", "works": [ { "name": "Breather", "kind": "brand", "mark": "new", "tags": [ "Minimalist", "Modern", "Clean" ] }, { "name": "Maxwell House Coffee", "kind": "brand", "mark": "new", "tags": [ "Traditional", "Blue And Yellow Branding", "Clear And Functional" ] } ] }, { "label": "TV", "works": [ { "name": "Somebody Somewhere", "kind": "TV", "mark": "new", "tags": [ "Friendship and community", "Grief and healing", "Healing through community" ] }, { "name": "Rake", "kind": "TV", "mark": "new", "tags": [ "Sharp tongued", "Razor witted", "Cringe inducing" ] }, { "name": "Forever", "kind": "TV", "mark": "new", "tags": [ "Atmospheric", "Episodic", "Thought provoking" ] }, { "name": "Inuyashiki", "kind": "TV", "mark": "new", "tags": [ "Drama loving", "Psychological analysis", "Death of protagonist" ] } ] }, { "label": "Films", "works": [ { "name": "The Wind Rises", "kind": "film", "mark": "new", "tags": [ "Meticulous hand drawn detail", "Slow burn", "Morality of technology" ] }, { "name": "Loving Vincent", "kind": "film", "mark": "new", "tags": [ "Memory", "Prologue", "Cat" ] }, { "name": "Shoplifters", "kind": "film", "mark": "new", "tags": [ "Domestic minimalism", "Customer", "Earplugs" ] }, { "name": "A Silent Voice: The Movie", "kind": "film", "mark": "new", "tags": [ "Intimate", "Remorseful", "Isolation" ] } ] }, { "label": "Films, lesser known", "works": [ { "name": "Brothers", "kind": "film", "mark": "new", "tags": [ "Intimate", "Observational", "Curious" ] }, { "name": "Unmistaken Child", "kind": "film", "mark": "new", "tags": [ "Observational", "Atmospheric", "Thoughtful" ] } ] }, { "label": "Music", "works": [ { "name": "The Comet Is Coming", "kind": "music", "mark": "new", "tags": [ "Experimental", "Energetic", "Immersive" ] }, { "name": "Ill Considered", "kind": "music", "mark": "new", "tags": [ "Dynamic", "Improvisational", "Groove Oriented" ] }, { "name": "Glass Beams", "kind": "music", "mark": "new", "tags": [ "Atmospheric Rock", "Immersive", "Intimate" ] }, { "name": "Kikagaku Moyo", "kind": "music", "mark": "new", "tags": [ "Psychedelic Folk", "Psychedelic", "Meditative" ] } ] }, { "label": "Podcasts", "works": [ { "name": "Song Exploder", "kind": "podcast", "mark": "predicted", "tags": [ "Music", "Podcasts" ] }, { "name": "99% Invisible", "kind": "podcast", "mark": "predicted", "tags": [ "Podcasts", "Design", "Arts" ] }, { "name": "Radiolab", "kind": "podcast", "mark": "predicted", "tags": [ "Podcasts", "Natural Sciences", "Society & Culture" ] }, { "name": "This American Life", "kind": "podcast", "mark": "predicted", "tags": [ "Arts", "Podcasts", "Society & Culture" ] } ] } ], "required": [ { "name": "Forever", "kind": "TV", "mark": "new" }, { "name": "Glass Beams", "kind": "music", "mark": "new" }, { "name": "Gururi no koto", "kind": "film", "mark": "new" }, { "name": "Intimate", "kind": "look quality", "mark": "new" }, { "name": "Atmospheric", "kind": "mood quality", "mark": "new" }, { "name": "Love", "kind": "meaning quality", "mark": "new" } ], "cautions": [ "Minimalist is carried mostly by brands (NPR, Leica Camera, Breather): it may describe their products' design more than this audience's eye." ] }, "reading": { "clusters": [ { "id": "c1", "name": "Close looking, plain materials", "reading": "This audience looks closely at ordinary life and prefers undyed, plain, heritage materials to bright colour: the eye of a street photographer and the feel of linen and paper, with a quiet serif voice on the page.", "layers": [ "palette", "typography", "imagery" ], "refs": [ { "name": "Intimate", "kind": "look quality", "mark": "new" }, { "name": "Observational", "kind": "look quality", "mark": "predicted" }, { "name": "Neutral Color Palette", "kind": "surface", "mark": "new" }, { "name": "Natural Fibers", "kind": "surface", "mark": "new" }, { "name": "Heritage Inspired", "kind": "surface", "mark": "new" }, { "name": "The New Yorker", "kind": "brand", "mark": "new" }, { "name": "Brothers", "kind": "film", "mark": "new" } ], "surprise": true }, { "id": "c2", "name": "Atmosphere that takes its time", "reading": "Their films and music build mood slowly and hypnotically rather than with spectacle: long, even, repeating movement, slightly lo-fi, immersive rather than busy.", "layers": [ "motion", "interaction", "layout" ], "refs": [ { "name": "Atmospheric", "kind": "mood quality", "mark": "new" }, { "name": "Slow burn", "kind": "mood quality", "mark": "new" }, { "name": "Hypnotic", "kind": "pacing", "mark": "new" }, { "name": "Lo Fi Aesthetic", "kind": "pacing", "mark": "new" }, { "name": "Glass Beams", "kind": "music", "mark": "new" }, { "name": "The Wind Rises", "kind": "film", "mark": "new" } ], "surprise": true }, { "id": "c3", "name": "Small episodes, felt deeply", "reading": "What they love is told in small everyday episodes that carry real feeling: reflective, empathetic, thoughtful and curious, so a walk is best told as a montage of small moments, said warmly and plainly.", "layers": [ "voice", "structure" ], "refs": [ { "name": "Reflective", "kind": "mood quality", "mark": "new" }, { "name": "Love", "kind": "meaning quality", "mark": "new" }, { "name": "Thoughtful", "kind": "tone", "mark": "new" }, { "name": "Explorative", "kind": "tone", "mark": "new" }, { "name": "Gururi no koto", "kind": "film", "mark": "new" }, { "name": "Forever", "kind": "TV", "mark": "new" }, { "name": "Empathetic", "kind": "meaning quality", "mark": "new" } ], "surprise": true } ], "setAside": [ { "name": "Vice", "kind": "brand", "mark": "new", "reason": "A news and broadcasting company whose tags are corporate catalogue labels (News & Politics, Advertising Enabled), not a quality this audience shares." }, { "name": "Getty Images", "kind": "brand", "mark": "new", "reason": "Tagged only as a photo agency and mass-media company; it is a catalogue label, and a stock-photo look is the opposite of the observed, personal photography in the brief." }, { "name": "Maxwell House Coffee", "kind": "brand", "mark": "new", "reason": "A mass-market coffee brand whose tags describe its own blue-and-yellow packaging, which a design must not borrow and which matches nothing else measured." }, { "name": "Rake", "kind": "TV", "mark": "new", "reason": "A sharp-tongued, cringe-comedy legal drama; its tags sit outside the reflective, intimate tone the other works share." }, { "name": "Inuyashiki", "kind": "TV", "mark": "new", "reason": "A psychological action drama tagged with protagonist death; outside the gentle, everyday register of the rest of the profile." }, { "name": "Performance Driven", "kind": "surface", "mark": "new", "reason": "An athletic-gear surface tag, most likely carried by sportswear brands; a self-guided stroll is not a performance product." }, { "name": "Exotic", "kind": "pacing", "mark": "new", "reason": "An exoticising genre label for the music; translating it into a walking app for a home city would mean othering, not observation." }, { "name": "Sultry", "kind": "pacing", "mark": "new", "reason": "A music-genre mood that does not fit an all-ages self-guided walking interface with access notes." } ], "approach": "The app keeps its four screens, data and flows. Cluster c1 sets the tokens: an unbleached-linen and lamp-black palette with one dusk blue, an editorial serif for titles, a humanist sans for reading and a mono for frame numbers, and a hairline drawing of the city on the welcome screen. Cluster c2 sets motion: one slow, breathing pulse on the current stop and a print that develops when you reach a stop, both honouring reduced motion. Cluster c3 sets voice and structure: the stops of a walk become a numbered contact sheet of small episodes, and the copy speaks in short, warm, observant lines without adding any fact." }, "dna": { "thesis": "Ramble as a walker's contact sheet: unbleached linen and lamp-black, a quiet editorial serif, and each walk told as a montage of small observed moments that develop slowly as you reach them.", "devices": [ { "id": "dna1", "layer": "palette", "device": "Unbleached linen, lamp-black and one dusk blue", "anchors": [ { "name": "Intimate", "kind": "look quality", "mark": "new" }, { "name": "Neutral Color Palette", "kind": "surface", "mark": "new" }, { "name": "Natural Fibers", "kind": "surface", "mark": "new" } ], "qualities": [ "Intimate", "Neutral Color Palette", "Natural Fibers" ], "translation": "Neutral colour and natural fibres become undyed linen and stone greys with near-black ink, like a silver print on rag paper; intimacy keeps contrast soft on the grounds and lets a single dusk blue (the hour streetlamps come on) carry every action.", "tokens": { "colors": [ "#3a4a66", "#8b8780", "#161616", "#efece6", "#d9d6cf" ] }, "surprise": true, "moved": { "colors": [ "#3a4a66", "#8b8780" ], "fonts": [], "ids": [] }, "method": "design-tokens", "why": "The project keeps every colour as a token read through var(), so the palette changes in tokens.json and tokens.css only.", "cluster": "Close looking, plain materials", "check": "present" }, { "id": "dna2", "layer": "typography", "device": "Editorial condensed serif over a literary humanist sans, with mono frame numbers", "anchors": [ { "name": "Intimate", "kind": "look quality", "mark": "new" }, { "name": "The New Yorker", "kind": "brand", "mark": "new" } ], "qualities": [ "Intimate", "Signature Serif Font" ], "translation": "An intimate look becomes a narrow, light serif for titles that reads like a caption under a print; a calligraphic humanist sans keeps the notes warm and legible; a calm mono numbers the frames. The magazine is evidence of a serif-led reading culture, not a font to copy.", "tokens": { "fonts": [ "Instrument Serif", "Alegreya Sans", "DM Mono" ], "css": [ "letter-spacing: 0.08em" ] }, "surprise": true, "moved": { "colors": [], "fonts": [ "Instrument Serif", "Alegreya Sans", "DM Mono" ], "ids": [] }, "method": "library-font", "why": "The three families are fetched locally and set through the font tokens, so every screen picks them up.", "cluster": "Close looking, plain materials", "check": "present" }, { "id": "dna3", "layer": "imagery", "device": "Hairline plan of Port Calder, hatched like woven thread", "anchors": [ { "name": "Natural Fibers", "kind": "surface", "mark": "new" }, { "name": "Heritage Inspired", "kind": "surface", "mark": "new" } ], "qualities": [ "Natural Fibers", "Heritage Inspired" ], "translation": "Natural fibres and heritage become an original single-weight line drawing of the fictional harbour, canal, hill and pier, with hatched water like a woven ground, set on the welcome screen as an old survey plan.", "tokens": { "ids": [ "welcome-plan" ], "svg": [ "port-plan" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "welcome-plan" ] }, "method": "inline-svg", "why": "No image generator is available, and a hairline survey plan is naturally a vector drawing coloured by the ink token.", "cluster": "Close looking, plain materials", "check": "present" }, { "id": "dna4", "layer": "layout", "device": "Square viewfinder for the stop you are at", "anchors": [ { "name": "Observational", "kind": "look quality", "mark": "predicted" }, { "name": "Brothers", "kind": "film", "mark": "new" } ], "qualities": [ "Observational", "Intimate", "Curious" ], "translation": "Observational, intimate looking becomes a square 1:1 frame with crop marks at its corners holding the current stop's name and note, as if seen through a waist-level viewfinder.", "tokens": { "css": [ "aspect-ratio: 1 / 1" ], "ids": [ "stop-viewfinder" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "stop-viewfinder" ] }, "method": "screen-layout", "why": "The viewfinder is a new component on the walk screen that wraps the existing stop-name and stop-note hooks.", "cluster": "Close looking, plain materials", "check": "present" }, { "id": "dna5", "layer": "motion", "device": "Slow breathing pulse on the current stop", "anchors": [ { "name": "Hypnotic", "kind": "pacing", "mark": "new" }, { "name": "Slow burn", "kind": "mood quality", "mark": "new" }, { "name": "Atmospheric", "kind": "mood quality", "mark": "new" } ], "qualities": [ "Hypnotic", "Slow burn", "Atmospheric" ], "translation": "Hypnotic, slow-burning pacing becomes one even six-second swell of the current route mark, repeated four times and then still, with no overshoot; reduced motion removes it.", "tokens": { "css": [ "animation: slow-breath 6s ease-in-out 4" ], "keyframes": [ "slow-breath" ] }, "surprise": true, "method": "css-motion", "why": "A finite CSS keyframe loop on the current route mark, removed under reduced motion.", "cluster": "Atmosphere that takes its time", "check": "present" }, { "id": "dna6", "layer": "interaction", "device": "The stop develops like a print", "anchors": [ { "name": "Glass Beams", "kind": "music", "mark": "new" }, { "name": "Lo Fi Aesthetic", "kind": "pacing", "mark": "new" } ], "qualities": [ "Immersive", "Intimate", "Lo Fi Aesthetic" ], "translation": "Immersive, intimate, lo-fi atmosphere becomes a slow reveal: when you reach a stop its name and note rise from a soft blur and low contrast to sharp, as a print develops in a tray.", "tokens": { "css": [ "animation: develop 1.6s ease-out both" ], "ids": [ "stop-frame" ], "keyframes": [ "develop" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "stop-frame" ] }, "method": "css-motion", "why": "A keyframe reveal on the stop frame, restarted by app.js each time the stop changes.", "cluster": "Atmosphere that takes its time", "check": "present" }, { "id": "dna7", "layer": "structure", "device": "A walk as a contact sheet of numbered episodes", "anchors": [ { "name": "Gururi no koto", "kind": "film", "mark": "new" }, { "name": "Forever", "kind": "TV", "mark": "new" } ], "qualities": [ "Episodic montage", "Micro observational", "Everyday intimacy", "Episodic" ], "translation": "Episodic montage and micro-observation become the detail screen's spine: the stops laid out as a contact sheet, each a numbered frame with its name, read as a sequence of small everyday episodes.", "tokens": { "css": [ "font-variant-numeric: tabular-nums" ], "ids": [ "contact-sheet" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "contact-sheet" ] }, "method": "screen-layout", "why": "The detail screen's stop list becomes a two-column grid of numbered square frames inside a new contact-sheet section, keeping the detail-stops hook.", "cluster": "Small episodes, felt deeply", "check": "present" }, { "id": "dna8", "layer": "voice", "device": "Short, warm, observant lines", "anchors": [ { "name": "Thoughtful", "kind": "tone", "mark": "new" }, { "name": "Love", "kind": "meaning quality", "mark": "new" }, { "name": "Reflective", "kind": "mood quality", "mark": "new" } ], "qualities": [ "Thoughtful", "Love", "Reflective" ], "translation": "A thoughtful, reflective tone with affection for place becomes short sentences that invite slowing down and noticing, while every button still says what it does and no fact is added.", "tokens": { "copy": [ "Walk slowly. Notice the small things.", "Take your time. The next stop will wait.", "A short note at every stop, for when you pause." ] }, "surprise": true, "method": "copy", "why": "Interface copy in index.html is rewritten in the voice register; walk facts stay in walks.json untouched.", "cluster": "Small episodes, felt deeply", "check": "present" } ], "stats": { "devices": 8, "layers": [ "palette", "typography", "imagery", "layout", "motion", "interaction", "structure", "voice" ], "surpriseAnchored": 8, "measuredAnchored": 8, "predictionAnchored": 0, "qualityAnchored": 7 } }, "departure": { "sketch": { "palette": [ "#f3ead8", "#2f3a2e", "#6f8f5e", "#c96f44", "#e7b75f" ], "fonts": [ "Fraunces", "Cabin", "Courier Prime" ], "sections": [ "screen-welcome", "screen-walks", "screen-detail", "screen-walk", "walk-list", "walk-route" ] }, "palette": [ { "color": "#3a4a66", "nearest": "#2f3a2e", "delta": 27, "moved": true }, { "color": "#8b8780", "nearest": "#6f8f5e", "delta": 28, "moved": true }, { "color": "#161616", "nearest": "#2f3a2e", "delta": 18, "moved": false }, { "color": "#efece6", "nearest": "#f3ead8", "delta": 7, "moved": false }, { "color": "#d9d6cf", "nearest": "#f3ead8", "delta": 9, "moved": false } ], "fonts": [ { "name": "Instrument Serif", "moved": true }, { "name": "Alegreya Sans", "moved": true }, { "name": "DM Mono", "moved": true } ], "ids": [ "welcome-plan", "stop-viewfinder", "stop-frame", "contact-sheet" ], "threshold": 20 }, "reviews": [ { "round": 1, "summary": "The linen-and-ink palette, the plan drawing and the contact-sheet structure land as specified. Two repairs are needed: the type system's mono captions crowd the filter chips and the meta size is too small, and the print-develop reveal plays on load so the viewfinder reads blurred at rest.", "met": 3, "partly": 2, "missed": 0, "criteria": [ { "id": "r1", "device": "dna1", "look": "All four screens sit on linen-grey grounds with near-black ink; the only saturated colour is the dusk blue on primary buttons and the current route mark.", "capture": "r1-board", "verdict": "met", "observed": "All four phones sit on #d9d6cf linen-grey with #efece6 surfaces and near-black ink; the only saturated colour is the dusk blue on primary buttons, the current route bar and the Step-free badges." }, { "id": "r2", "device": "dna2", "look": "Screen titles are set in a narrow light serif, notes in a humanist sans, and frame numbers in a mono, all clearly distinct from system fonts.", "capture": "r1-board", "verdict": "partly", "observed": "Titles and walk names are in the narrow serif, notes in the humanist sans and captions and frame numbers in the tracked mono, all distinct from system fonts. But the tracked mono makes the 'Under an hour' and 'Step-free' chips wrap to two lines, and the walk meta line is set too small to read comfortably.", "repair": "Set the filter chips in the body sans on one line, and raise the small size so meta lines read comfortably." }, { "id": "r3", "device": "dna3", "look": "The welcome screen shows a hairline line drawing of a harbour, pier, canal and hill above the headline, in ink on linen.", "capture": "r1-phone", "verdict": "met", "observed": "The welcome screen opens with a hairline ink drawing of canal, quay buildings, bell tower, hill contours with a glasshouse, a pier ending in a blue light and hatched water, above the serif headline." }, { "id": "r4", "device": "dna7", "look": "The detail screen lists its stops as a two-column contact sheet of square frames, each with a mono frame number and the stop name.", "capture": "r1-board", "verdict": "met", "observed": "The detail screen shows 'Stops, frame by frame' over a two-column grid of square frames numbered 01-04 in mono with the stop names in the serif, continuing below the fold." }, { "id": "r5", "device": "dna4", "look": "The walk screen shows the current stop's name and note inside a square frame with corner crop marks.", "capture": "r1-board", "verdict": "partly", "observed": "The walk screen shows a square frame with corner crop marks holding 'Ferry Steps' and its note, but the text is still blurred because the capture caught the develop reveal running on page load.", "repair": "Run the develop reveal only when the walker starts the walk or moves to the next stop, not on the initial render, so the resting state is sharp." } ] }, { "round": 2, "summary": "Both round-1 repairs landed: chips are on one line in the sans, the small size reads comfortably, and the develop reveal now plays only on Start walk and Next stop, so the viewfinder is sharp at rest. All five criteria are met in these captures; the motion itself is not visible in a still capture.", "met": 5, "partly": 0, "missed": 0, "criteria": [ { "id": "r1", "device": "dna1", "look": "All four screens sit on linen-grey grounds with near-black ink; the only saturated colour is the dusk blue on primary buttons and the current route mark.", "capture": "r2-board", "verdict": "met", "observed": "Linen-grey grounds and surfaces with near-black ink on all four screens; dusk blue appears only on primary buttons, the current route bar, the badges and the pier light in the drawing." }, { "id": "r2", "device": "dna2", "look": "Screen titles are set in a narrow light serif, notes in a humanist sans, and frame numbers in a mono, all clearly distinct from system fonts.", "capture": "r2-board", "verdict": "met", "observed": "Serif titles, walk names and stop names; humanist sans for notes, meta lines and now the filter chips, which sit on one line ('All', 'Under an hour', 'Step-free'); tracked mono for the app name, counters, district line, stats labels, badges and frame numbers. Meta lines are now readable." }, { "id": "r3", "device": "dna3", "look": "The welcome screen shows a hairline line drawing of a harbour, pier, canal and hill above the headline, in ink on linen.", "capture": "r2-board", "verdict": "met", "observed": "This round captured the board only, where the welcome phone shows the hairline plan (canal, quay buildings, bell tower, hill contours, glasshouse, pier with blue light, hatched water) above the headline; it matches the r1-phone capture of round 1." }, { "id": "r4", "device": "dna7", "look": "The detail screen lists its stops as a two-column contact sheet of square frames, each with a mono frame number and the stop name.", "capture": "r2-board", "verdict": "met", "observed": "The detail screen's stops are a two-column contact sheet of square frames numbered 01-04 in mono, with names in the serif, and further frames continue below the fold." }, { "id": "r5", "device": "dna4", "look": "The walk screen shows the current stop's name and note inside a square frame with corner crop marks.", "capture": "r2-board", "verdict": "met", "observed": "The walk screen now shows 'Ferry Steps' and its note sharp at rest inside the square frame with four corner crop marks and a small centre focus ring, with the italic line 'Take your time. The next stop will wait.' beneath." } ] } ], "captures": [ { "id": "r2-board", "round": 2, "view": "board", "width": 1440, "height": 900, "label": "board", "cited": true, "source": ".mousa/captures/r2-board.png", "file": "assets/captures/r2-board.png" } ], "check": { "score": 1, "system": "css-vars", "present": 8, "devices": [ { "id": "dna1", "status": "present" }, { "id": "dna2", "status": "present" }, { "id": "dna3", "status": "present" }, { "id": "dna4", "status": "present" }, { "id": "dna5", "status": "present" }, { "id": "dna6", "status": "present" }, { "id": "dna7", "status": "present" }, { "id": "dna8", "status": "present" } ] }, "houseStyle": { "signatures": [ "a display serif model-made pages default to", "small uppercase letter-spaced monospace labels", "zero-padded section or card numbers (01, 02, 03)" ], "count": 3, "of": 12, "limit": 2 }, "limits": [ "Qloo measured the entities, tags and shared qualities named here and how they relate to this audience. Every colour, font, layout, motion and line drawn from them is the agent's interpretation, marked as such.", "A name marked new was not in the prediction the agent froze before any data. Only names are published here: Qloo's ids, affinity scores, popularity and descriptions stay in the project.", "The check shows that the declared tokens are in the files, not that the design is good. The review is the agent's own reading of its captures.", "One session is one sample. It shows where this design's choices came from, not that people prefer it." ], "fonts": [ { "family": "Fraunces", "license": "OFL-1.1" }, { "family": "Inter", "license": "OFL-1.1" }, { "family": "DM Mono", "license": "OFL-1.1" }, { "family": "Instrument Serif", "license": "OFL-1.1" }, { "family": "Alegreya Sans", "license": "OFL-1.1" } ] }