{ "schemaVersion": "1.0", "kind": "comparison", "generatedAt": "2026-10-27T14:01:26.169Z", "host": "kiro", "writtenBy": { "name": "mousa", "version": "0.7.1" }, "medium": "web", "title": "For an audience that loves Paterson and Nujabes", "audience": { "references": [ { "name": "Paterson", "found": true }, { "name": "Nujabes", "found": true } ] }, "headline": { "value": "0.65", "text": "heuristic distance between the two designs, from 0 (alike) to 1", "sentence": "7 of 7 devices rest on what the prediction did not contain." }, "arms": [ { "label": "With Qloo", "folder": "compare/with-qloo", "taste": "qloo", "kind": "session", "headline": { "value": "7 of 7", "text": "design devices rest on what the model did not predict", "sentence": "7 of 7 devices rest on what the prediction did not contain." }, "link": "/gallery/try-34996ba4/arms/with-qloo/" }, { "label": "Without Qloo", "folder": "compare/without-qloo", "taste": "own prediction", "kind": "baseline", "headline": { "value": "7", "text": "design devices rest on the model's own prediction, with no Qloo data", "sentence": "7 devices rest on the prediction alone; no Qloo data was used." }, "link": "/gallery/try-34996ba4/arms/without-qloo/" } ], "samePrediction": true, "measure": "design", "distance": { "overall": 0.652, "palette": 0.543, "typography": 0.75, "structure": 0.909, "features": 0.422, "method": "Weighted heuristic: palette CIE76 color distance (35%), font family/class difference (20%), landmark section ID difference (25%), CSS property and signature-feature difference (20%)." }, "prediction": { "frozenAt": "2026-10-24T09:07:34.151Z", "sha256": "be8e3435a247d7acc6c23000da1bd6fa7c875969dc415c178541bd571c3b3175", "sealHolds": true, "summary": "People drawn to quiet, everyday poetry and warm, jazz-sampling lo-fi hip hop: patient listeners who value routine, craft, small rituals and melancholy calm over spectacle.", "groups": [ { "domain": "brand", "label": "Brands", "quality": false, "entries": [ { "name": "Muji", "measured": false }, { "name": "Moleskine", "measured": false }, { "name": "Audio-Technica", "measured": false }, { "name": "Criterion Collection", "measured": false }, { "name": "Kinfolk", "measured": false }, { "name": "Aesop", "measured": false } ] }, { "domain": "movie", "label": "Films", "quality": false, "entries": [ { "name": "Lost in Translation", "measured": false }, { "name": "Perfect Days", "measured": false }, { "name": "Coffee and Cigarettes", "measured": false }, { "name": "Spirited Away", "measured": false }, { "name": "In the Mood for Love", "measured": false }, { "name": "Broken Flowers", "measured": false } ] }, { "domain": "artist", "label": "Music", "quality": false, "entries": [ { "name": "J Dilla", "measured": true }, { "name": "Shing02", "measured": false }, { "name": "Uyama Hiroto", "measured": false }, { "name": "Bonobo", "measured": false }, { "name": "Khruangbin", "measured": false }, { "name": "Jinsang", "measured": false } ] }, { "domain": "book", "label": "Books", "quality": false, "entries": [ { "name": "Norwegian Wood", "measured": false }, { "name": "Leaves of Grass", "measured": false }, { "name": "Kafka on the Shore", "measured": false }, { "name": "Lunch Poems", "measured": false }, { "name": "Stoner", "measured": false } ] }, { "domain": "tv_show", "label": "TV", "quality": false, "entries": [ { "name": "Samurai Champloo", "measured": false }, { "name": "Cowboy Bebop", "measured": false }, { "name": "Midnight Diner", "measured": false }, { "name": "Twin Peaks", "measured": false }, { "name": "Atlanta", "measured": false } ] }, { "domain": "style", "label": "Pacing", "quality": true, "entries": [ { "name": "slow-paced", "measured": false }, { "name": "contemplative", "measured": false }, { "name": "minimalist", "measured": true }, { "name": "episodic", "measured": false }, { "name": "quiet", "measured": true } ] }, { "domain": "aesthetic", "label": "Surfaces", "quality": true, "entries": [ { "name": "analog warmth", "measured": false }, { "name": "film grain", "measured": false }, { "name": "muted earth tones", "measured": false }, { "name": "handmade", "measured": false }, { "name": "lo-fi texture", "measured": true, "as": "Lo-Fi (mood quality)" } ] }, { "domain": "tone", "label": "Tone", "quality": true, "entries": [ { "name": "melancholic", "measured": true }, { "name": "gentle", "measured": false }, { "name": "introspective", "measured": true }, { "name": "nostalgic", "measured": true }, { "name": "hopeful", "measured": false } ] }, { "domain": "qualities", "label": "Shared qualities", "quality": true, "entries": [ { "name": "everyday poetry", "measured": false }, { "name": "ritual and routine", "measured": false }, { "name": "jazz influence", "measured": false }, { "name": "urban solitude", "measured": false }, { "name": "understated humor", "measured": false } ] } ], "sketch": { "summary": "A warm, slow one-page shop site like a liner-notes booklet: cream-on-brown paper, a spinning record in the hero, typewriter details and a poem-like intro, with hours and Thursday sessions set as a track list.", "palette": [ "#2b2118", "#f1e6d2", "#c2703d", "#6b7a5a", "#e0b95b" ], "fonts": [ "Literata", "Courier Prime", "Caveat" ], "sections": [ "hero", "shop", "listening-corner", "sessions", "visit", "newsletter" ], "motifs": [ "slowly spinning record", "track-list hours", "notebook poem lines", "paper grain", "waxing and waning moon phases" ] } }, "measured": { "counts": { "works": 69, "worksPredicted": 1, "worksNew": 68, "qualities": 18, "qualitiesPredicted": 3, "tags": 24, "tagsPredicted": 3, "predictions": 28, "predictionsMeasured": 1, "requests": 12, "fromCache": 12 }, "qualities": { "look": [ { "name": "Atmospheric", "kind": "look quality", "mark": "new", "works": [ "Synecdoche, New York", "the Microphones", "Swiss Army Man" ], "domains": [ "film", "music" ], "lift": 1.69 }, { "name": "Raw", "kind": "look quality", "mark": "new", "works": [ "Neutral Milk Hotel", "Mount Eerie", "Jordaan Mason & the Horse Museum" ], "domains": [ "music", "film" ], "lift": 2.15 }, { "name": "Minimalist", "kind": "look quality", "mark": "predicted", "works": [ "the Microphones", "Sun Kil Moon", "MF DOOM" ], "domains": [ "music", "brand" ], "lift": 1.34 }, { "name": "Abstract Hip Hop", "kind": "look quality", "mark": "new", "works": [ "Milo", "MF DOOM" ], "domains": [ "music" ], "lift": 2.47 }, { "name": "Naturalistic", "kind": "look quality", "mark": "new", "works": [ "The 1st Shop of Coffee Prince", "Dark Night", "Past Imperfect" ], "domains": [ "TV", "film" ], "lift": 1.23 } ], "mood": [ { "name": "Reflective", "kind": "mood quality", "mark": "new", "works": [ "I'm Not a Robot", "Kino's Journey", "Anomalisa" ], "domains": [ "TV", "film" ], "lift": 2.03 }, { "name": "Experimental", "kind": "mood quality", "mark": "new", "works": [ "Neutral Milk Hotel", "Madvillain", "the Microphones" ], "domains": [ "music" ], "lift": 2.38 }, { "name": "Lo-Fi", "kind": "mood quality", "mark": "predicted", "works": [ "Neutral Milk Hotel", "the Microphones", "Milo" ], "domains": [ "music" ], "lift": 3.11 }, { "name": "Character driven", "kind": "mood quality", "mark": "new", "works": [ "The 1st Shop of Coffee Prince", "Melloga Chejil", "20th Century Women" ], "domains": [ "TV", "film" ], "lift": 1.17 }, { "name": "Abstract", "kind": "mood quality", "mark": "new", "works": [ "Madvillain", "Milo" ], "domains": [ "music" ], "lift": 2.47 } ], "meaning": [ { "name": "Identity", "kind": "meaning quality", "mark": "new", "works": [ "The 1st Shop of Coffee Prince", "the Microphones", "LoveTrue" ], "domains": [ "TV", "music", "film" ], "lift": 1.89 }, { "name": "Mortality", "kind": "meaning quality", "mark": "new", "works": [ "Mount Eerie", "Sun Kil Moon", "The Happy Film" ], "domains": [ "music", "film" ], "lift": 2.45 }, { "name": "Analytical", "kind": "meaning quality", "mark": "new", "works": [ "Katanagatari", "Right Now, Wrong Then", "Starless Dreams" ], "domains": [ "TV", "film" ], "lift": 2.24 }, { "name": "Love", "kind": "meaning quality", "mark": "new", "works": [ "Mount Eerie", "J Dilla", "Nick Drake" ], "domains": [ "music", "film" ], "lift": 1.43 }, { "name": "Overcoming adversity", "kind": "meaning quality", "mark": "new", "works": [ "My Mister", "Fight for My Way" ], "domains": [ "TV" ], "lift": 2.47 } ] }, "tags": { "pacing": [ { "name": "Quiet", "kind": "pacing", "mark": "predicted" }, { "name": "Pensive", "kind": "pacing", "mark": "new" }, { "name": "Visually Austere", "kind": "pacing", "mark": "new" }, { "name": "Deadpan", "kind": "pacing", "mark": "new" }, { "name": "Luminous", "kind": "pacing", "mark": "new" }, { "name": "Somber", "kind": "pacing", "mark": "new" } ], "surfaces": [ { "name": "Sculptural Designs", "kind": "surface", "mark": "new" }, { "name": "Sculptural", "kind": "surface", "mark": "new" }, { "name": "Architectural Design", "kind": "surface", "mark": "new" }, { "name": "Luxurious Packaging", "kind": "surface", "mark": "new" }, { "name": "Textural", "kind": "surface", "mark": "new" }, { "name": "Sharp Tailoring", "kind": "surface", "mark": "new" } ], "tone": [ { "name": "Thoughtful", "kind": "tone", "mark": "new" }, { "name": "Introspective", "kind": "tone", "mark": "predicted" }, { "name": "Inspiring", "kind": "tone", "mark": "new" }, { "name": "Melancholic", "kind": "tone", "mark": "predicted" }, { "name": "utility", "kind": "tone", "mark": "new" }, { "name": "Community-Oriented", "kind": "tone", "mark": "new" } ] }, "worlds": [ { "label": "Brands", "works": [ { "name": "LA Kings", "kind": "brand", "mark": "new", "tags": [ "Black And Silver Palette", "Minimalist Logo Design", "Iconic Visual Branding" ] }, { "name": "Starbucks", "kind": "brand", "mark": "new", "tags": [ "Companies based in Seattle", "Starbucks", "Food & Dining App" ] }, { "name": "Uniqlo", "kind": "brand", "mark": "new", "tags": [ "Clean Lines", "Neutral Palette", "Fashion" ] }, { "name": "The North Face", "kind": "brand", "mark": "new", "tags": [ "2010s fashion", "Clothing brands of the United States", "Mountaineering equipment manufacturers" ] } ] }, { "label": "Brands, lesser known", "works": [ { "name": "Maxwell House Coffee", "kind": "brand", "mark": "new", "tags": [ "Traditional", "Blue And Yellow Branding", "Clear And Functional" ] }, { "name": "Temu", "kind": "brand", "mark": "new", "tags": [ "Vibrant", "Busy", "Utility-Focused" ] } ] }, { "label": "Films", "works": [ { "name": "Anomalisa", "kind": "film", "mark": "new", "tags": [ "Moody", "Melancholic", "Character studies" ] }, { "name": "Frances Ha", "kind": "film", "mark": "new", "tags": [ "Self absorbed", "Reflective", "Charming" ] }, { "name": "The Lobster", "kind": "film", "mark": "new", "tags": [ "The forest", "Appreciates dark humor", "Agony" ] }, { "name": "Synecdoche, New York", "kind": "film", "mark": "new", "tags": [ "Atmospheric", "Art and creativity", "Electronic translator" ] } ] }, { "label": "Films, lesser known", "works": [ { "name": "The Happy Film", "kind": "film", "mark": "new", "tags": [ "Stylized", "Documentary like", "Emotional" ] }, { "name": "Dark Night", "kind": "film", "mark": "new", "tags": [ "Slow burn", "Naturalistic", "Atmospheric" ] } ] }, { "label": "Music", "works": [ { "name": "Neutral Milk Hotel", "kind": "music", "mark": "new", "tags": [ "Emotive", "Lo-Fi Psychedelic Folk", "Experimental" ] }, { "name": "Madvillain", "kind": "music", "mark": "new", "tags": [ "Experimental Hip Hop", "Underground Hip Hop", "Influential" ] }, { "name": "the Microphones", "kind": "music", "mark": "new", "tags": [ "Experimental Folk", "Minimalist", "Lo-Fi Indie Rock" ] }, { "name": "Mount Eerie", "kind": "music", "mark": "new", "tags": [ "Minimalist Acoustic", "Raw", "Experimental" ] } ] }, { "label": "Books", "works": [ { "name": "Island", "kind": "book", "mark": "new", "tags": [ "Fantasy", "Utopia", "British Literature" ] }, { "name": "Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values (Phaedrus, #1)", "kind": "book", "mark": "new", "tags": [ "Travel", "Self Help", "Fiction" ] }, { "name": "Brave New World", "kind": "book", "mark": "new", "tags": [ "Adult", "Science Fiction Fantasy", "Audiobook" ] }, { "name": "The God Delusion", "kind": "book", "mark": "new" } ] }, { "label": "TV", "works": [ { "name": "The 1st Shop of Coffee Prince", "kind": "TV", "mark": "new", "tags": [ "Naturalistic", "Low key hip", "Character driven" ] }, { "name": "Melloga Chejil", "kind": "TV", "mark": "new", "tags": [ "Character driven", "Realistic", "Compassionate" ] }, { "name": "Welcome to the N.H.K.", "kind": "TV", "mark": "new", "tags": [ "Hyperreal nightscapes", "Relatable", "Psychological" ] }, { "name": "My Mister", "kind": "TV", "mark": "new", "tags": [ "Overcoming adversity", "Corporate culture", "Workplace" ] } ] } ], "required": [ { "name": "Frances Ha", "kind": "film", "mark": "new" }, { "name": "the Microphones", "kind": "music", "mark": "new" }, { "name": "The 1st Shop of Coffee Prince", "kind": "TV", "mark": "new" }, { "name": "Atmospheric", "kind": "look quality", "mark": "new" }, { "name": "Reflective", "kind": "mood quality", "mark": "new" }, { "name": "Identity", "kind": "meaning quality", "mark": "new" } ], "cautions": [ "Minimalist is carried mostly by brands (Foursquare, Harry's, GoPro): it is the design this audience sees every day. Translate the genre of that design, such as broadcast graphics, packaging type or signage, never a brand's logo, mascot, exact colours or products." ] }, "views": [ { "key": "desktop", "label": "desktop", "a": { "id": "r2-desktop", "round": 2, "view": "desktop", "width": 1440, "height": 900, "label": "desktop", "cited": true, "source": ".mousa/captures/r2-desktop.png", "file": "assets/captures/a-r2-desktop.png" }, "b": { "id": "r2-desktop", "round": 2, "view": "desktop", "width": 1440, "height": 900, "label": "desktop", "cited": true, "source": ".mousa/captures/r2-desktop.png", "file": "assets/captures/b-r2-desktop.png" } }, { "key": "mobile", "label": "mobile", "a": { "id": "r2-mobile", "round": 2, "view": "mobile", "width": 390, "height": 844, "label": "mobile", "cited": false, "source": ".mousa/captures/r2-mobile.png", "file": "assets/captures/a-r2-mobile.png" }, "b": { "id": "r2-mobile", "round": 2, "view": "mobile", "width": 390, "height": 844, "label": "mobile", "cited": true, "source": ".mousa/captures/r2-mobile.png", "file": "assets/captures/b-r2-mobile.png" } }, { "key": "desktop-week-programme", "label": "desktop · week-programme", "a": { "id": "r2-desktop-week-programme", "round": 2, "view": "desktop", "target": "week-programme", "width": 1440, "height": 900, "label": "desktop · week-programme", "cited": true, "source": ".mousa/captures/r2-desktop-week-programme.png", "file": "assets/captures/a-r2-desktop-week-programme.png" }, "b": null }, { "key": "mobile-shelf-cards", "label": "mobile · shelf-cards", "a": { "id": "r2-mobile-shelf-cards", "round": 2, "view": "mobile", "target": "shelf-cards", "width": 390, "height": 844, "label": "mobile · shelf-cards", "cited": true, "source": ".mousa/captures/r2-mobile-shelf-cards.png", "file": "assets/captures/a-r2-mobile-shelf-cards.png" }, "b": null }, { "key": "mobile-counter", "label": "mobile · counter", "a": { "id": "r2-mobile-counter", "round": 2, "view": "mobile", "target": "counter", "width": 390, "height": 844, "label": "mobile · counter", "cited": true, "source": ".mousa/captures/r2-mobile-counter.png", "file": "assets/captures/a-r2-mobile-counter.png" }, "b": null }, { "key": "desktop-shop", "label": "desktop · shop", "a": null, "b": { "id": "r2-desktop-shop", "round": 2, "view": "desktop", "target": "shop", "width": 1440, "height": 900, "label": "desktop · shop", "cited": false, "source": ".mousa/captures/r2-desktop-shop.png", "file": "assets/captures/b-r2-desktop-shop.png" } }, { "key": "mobile-newsletter-jcard", "label": "mobile · newsletter-jcard", "a": null, "b": { "id": "r2-mobile-newsletter-jcard", "round": 2, "view": "mobile", "target": "newsletter-jcard", "width": 390, "height": 844, "label": "mobile · newsletter-jcard", "cited": false, "source": ".mousa/captures/r2-mobile-newsletter-jcard.png", "file": "assets/captures/b-r2-mobile-newsletter-jcard.png" } } ], "layers": [ { "layer": "palette", "arms": [ [ { "id": "dna1", "layer": "palette", "device": "Copier grey, toner black, one riso-blue spot ink", "anchors": [ { "name": "Raw", "kind": "look quality", "mark": "new" }, { "name": "Lo-Fi", "kind": "mood quality", "mark": "predicted" }, { "name": "the Microphones", "kind": "music", "mark": "new" } ], "qualities": [ "Raw", "Lo-Fi", "Minimalist" ], "translation": "Raw and Lo-Fi drawn as a photocopied tape inlay: a cool grey paper ground instead of cream, dense toner black, a mid toner grey for halftone, and a single cobalt spot ink printed slightly off register.", "convention": "Photocopied DIY cassette and zine inlays: grainy black toner on grey copier paper, heavy pasted-up headlines, one off-register spot ink", "tokens": { "colors": [ "#dcdcd7", "#151515", "#2a45c9", "#8a8c8e" ] }, "surprise": true, "moved": { "colors": [ "#2a45c9", "#8a8c8e" ], "fonts": [], "ids": [] }, "method": "css-palette", "why": "Custom properties hold the four inks for the whole page.", "cluster": "Raw tape and abstract rap", "check": "present" } ], [ { "id": "dna1", "layer": "palette", "device": "Sodium lamp on dark wax", "anchors": [ { "name": "urban solitude", "kind": "quality", "mark": "own" }, { "name": "analog warmth", "kind": "surface", "mark": "own" }, { "name": "Lost in Translation", "kind": "film", "mark": "own" } ], "qualities": [ "urban solitude", "analog warmth" ], "translation": "Urban solitude at dusk becomes a brown-black ground with paper-coloured text, one sodium-amber light for what matters, a cool dusk teal for the quiet and oxblood for the closing track.", "convention": "film stills at dusk: sodium-amber light on deep brown-black shadow with visible grain", "tokens": { "colors": [ "#1c1712", "#2a221a", "#e8d9bf", "#d9822b", "#4f6b63", "#a63d2f" ] }, "surprise": false, "moved": { "colors": [ "#a63d2f" ], "fonts": [], "ids": [] }, "method": "css-palette", "why": "Custom properties carry the dusk palette through every section.", "cluster": "Analog dusk in the city", "check": "present" } ] ] }, { "layer": "typography", "arms": [ [ { "id": "dna2", "layer": "typography", "device": "Pasted-up heavy grotesque over an indie grotesk, typewriter for times", "anchors": [ { "name": "Experimental", "kind": "mood quality", "mark": "new" }, { "name": "Abstract Hip Hop", "kind": "look quality", "mark": "new" }, { "name": "Madvillain", "kind": "music", "mark": "new" } ], "qualities": [ "Experimental", "Abstract Hip Hop" ], "translation": "Experimental, abstract rap sleeves stamp a heavy black title onto plain stock: Archivo Black set tight and cut against the edge, Familjen Grotesk for reading, Cutive Mono in lowercase for days and times like a typed insert.", "convention": "Underground rap white-label 12-inch sleeves: plain stock, a rubber-stamped title, a round centre-label sticker", "tokens": { "fonts": [ "Archivo Black", "Familjen Grotesk", "Cutive Mono" ], "css": [ "letter-spacing: -0.04em" ] }, "surprise": true, "moved": { "colors": [], "fonts": [ "Archivo Black", "Familjen Grotesk", "Cutive Mono" ], "ids": [] }, "method": "library-font", "why": "The three families are loaded from fetched files.", "cluster": "Raw tape and abstract rap", "check": "present" } ], [ { "id": "dna2", "layer": "typography", "device": "Liner-notes typewriter beside a book serif, with a handwritten J-card hand", "anchors": [ { "name": "jazz influence", "kind": "quality", "mark": "own" }, { "name": "J Dilla", "kind": "music", "mark": "own" } ], "qualities": [ "jazz influence" ], "translation": "The jazz sleeve's type: a warm book serif for the big titles and track list, a lower-case typewriter for liner notes, and a casual hand for the tape insert.", "convention": "jazz LP back covers: dense liner notes in a typewriter face beside a big serif track list split into Side A and Side B", "tokens": { "fonts": [ "Literata", "Courier Prime", "Caveat" ], "css": [ "font-variant-numeric: tabular-nums" ] }, "surprise": false, "method": "library-font", "why": "The three library families load locally and set the sleeve's three voices.", "cluster": "Liner notes and beat tapes", "check": "present" } ] ] }, { "layer": "imagery", "arms": [ [ { "id": "dna5", "layer": "imagery", "device": "Stamped white-label record and the two-turntable corner, drawn in toner", "anchors": [ { "name": "Textural", "kind": "surface", "mark": "new" }, { "name": "Sculptural", "kind": "surface", "mark": "new" } ], "qualities": [ "Textural", "Sculptural" ], "translation": "Textural and Sculptural surfaces become flat line drawings with halftone dots: a white-label record with a rubber-stamped name, and the listening corner's two turntables as stacked volumes.", "tokens": { "ids": [ "listening-corner-drawing" ], "svg": [ "white-label", "turntable-pair" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "listening-corner-drawing" ] }, "method": "inline-svg", "why": "No pictures on this server; the record and turntables are drawn inline.", "cluster": "Raw tape and abstract rap", "check": "present" } ], [ { "id": "dna4", "layer": "imagery", "device": "Hand-drawn record and the two-turntable corner", "anchors": [ { "name": "analog warmth", "kind": "surface", "mark": "own" }, { "name": "Audio-Technica", "kind": "brand", "mark": "own" } ], "qualities": [ "analog warmth" ], "translation": "Line-and-fill drawings of a grooved record with a small round label, and of two turntables side by side, warm amber on dark wax.", "tokens": { "ids": [ "listening-corner" ], "svg": [ "record-hero", "turntables" ] }, "surprise": false, "method": "inline-svg", "why": "No pictures on this server; inline drawings can be animated and recoloured.", "cluster": "Analog dusk in the city", "check": "present" } ] ] }, { "layer": "motion", "arms": [ [ { "id": "dna4", "layer": "motion", "device": "A slow, pensive turn of the white label", "anchors": [ { "name": "Pensive", "kind": "pacing", "mark": "new" }, { "name": "Quiet", "kind": "pacing", "mark": "predicted" } ], "qualities": [ "Pensive", "Quiet" ], "translation": "Pensive, quiet pacing becomes one record label turning slowly with linear easing and nothing else looping; a pause button stops it, and reduced motion halts it.", "tokens": { "css": [ "animation: slow-turn 14s linear infinite" ], "keyframes": [ "slow-turn" ] }, "surprise": true, "method": "css-motion", "why": "A keyframed rotation on the SVG label with a pause control.", "cluster": "Austere reflective indie cinema", "check": "present" } ], [ { "id": "dna3", "layer": "motion", "device": "Thirty-three and a third turn", "anchors": [ { "name": "slow-paced", "kind": "pacing", "mark": "own" }, { "name": "analog warmth", "kind": "surface", "mark": "own" } ], "qualities": [ "slow-paced" ], "translation": "The record turns at true 33 1/3 rpm (1.8 s a turn), the tonearm settles once with a slow ease; everything else holds still. A pause button stops the platter.", "tokens": { "css": [ "animation: spin-33 1.8s linear infinite" ], "keyframes": [ "spin-33", "needle-drop" ] }, "surprise": false, "method": "css-motion", "why": "A keyframed rotation and a one-time tonearm drop, with reduced-motion and a pause button.", "cluster": "Analog dusk in the city", "check": "present" } ] ] }, { "layer": "voice", "arms": [ [ { "id": "dna6", "layer": "voice", "device": "Plain words to the regulars", "anchors": [ { "name": "Thoughtful", "kind": "tone", "mark": "new" }, { "name": "Identity", "kind": "meaning quality", "mark": "new" }, { "name": "The 1st Shop of Coffee Prince", "kind": "TV", "mark": "new" } ], "qualities": [ "Thoughtful", "Identity", "Character driven" ], "translation": "A thoughtful tone about who you become among a shop's regulars: short, plain sentences in the second person, no exclamation marks, nothing sold hard.", "tokens": { "copy": [ "Records for people who listen all the way through.", "Two turntables in the corner. Play it before you take it home.", "Thursdays at 19:30, we listen together." ] }, "surprise": true, "method": "copy", "why": "The lines are written into the page.", "cluster": "Regulars of a small place", "check": "present" } ], [ { "id": "dna6", "layer": "voice", "device": "Lunchtime-poem lines", "anchors": [ { "name": "everyday poetry", "kind": "quality", "mark": "own" }, { "name": "Lunch Poems", "kind": "book", "mark": "own" }, { "name": "Perfect Days", "kind": "film", "mark": "own" } ], "qualities": [ "everyday poetry" ], "translation": "Short plain observations, present tense, no exclamation marks: the shop said the way a poem notices a street.", "tokens": { "copy": [ "A small room in Moda for records, and for listening to them properly.", "On Thursdays at 19:30 the room goes quiet and we listen together.", "Mondays, the needle rests." ] }, "surprise": false, "method": "copy", "why": "The lines are written into the page around the fixed facts.", "cluster": "Everyday poetry and ritual", "check": "present" } ] ] }, { "layer": "layout", "arms": [ [ { "id": "dna3", "layer": "layout", "device": "Repertory programme week and a black Thursday title card", "anchors": [ { "name": "Atmospheric", "kind": "look quality", "mark": "new" }, { "name": "Reflective", "kind": "mood quality", "mark": "new" }, { "name": "Frances Ha", "kind": "film", "mark": "new" } ], "qualities": [ "Atmospheric", "Reflective" ], "translation": "Atmospheric, reflective indie films open on a black title card with small plain type and wide margins; the shop's week is set as a typed repertory programme grid, Monday struck through.", "convention": "Repertory cinema programme sheets: a typewritten grid of days and times", "tokens": { "css": [ "grid-template-columns: repeat(7, 1fr)" ], "ids": [ "week-programme", "thursday-card" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "week-programme", "thursday-card" ] }, "method": "css-layout", "why": "A seven-column grid and a dark card are plain CSS layout.", "cluster": "Austere reflective indie cinema", "check": "present" } ], [ { "id": "dna7", "layer": "layout", "device": "Newsletter as a ruled cassette J-card", "anchors": [ { "name": "Muji", "kind": "brand", "mark": "own" }, { "name": "Moleskine", "kind": "brand", "mark": "own" }, { "name": "jazz influence", "kind": "quality", "mark": "own" } ], "qualities": [ "Muji" ], "translation": "The sign-up is a folded tape insert on plain ruled paper: a narrow spine with a handwritten title, ruled lines, one email field.", "convention": "beat-tape cassette J-cards: handwritten track titles on a ruled, folded insert", "tokens": { "css": [ "transform: rotate(-1.2deg)" ], "ids": [ "newsletter-jcard" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "newsletter-jcard" ] }, "method": "css-layout", "why": "Ruled lines by repeating gradient, a spine strip and a slight rotation.", "cluster": "Liner notes and beat tapes", "check": "present" } ] ] }, { "layer": "structure", "arms": [ [ { "id": "dna7", "layer": "structure", "device": "Shelf cards tucked into the bins", "anchors": [ { "name": "Community-Oriented", "kind": "tone", "mark": "new" }, { "name": "Character driven", "kind": "mood quality", "mark": "new" } ], "qualities": [ "Community-Oriented", "Character driven" ], "translation": "Community and character become the page's spine: the shop's offer is told on three tilted shelf cards, the way staff note a record in the bins, ending at a counter with the address and the newsletter.", "convention": "Hand-written staff-pick shelf cards tucked into record bins", "tokens": { "css": [ "transform: rotate(-1.5deg)" ], "ids": [ "shelf-cards", "counter" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "shelf-cards", "counter" ] }, "method": "css-layout", "why": "Tilted cards in a grid are CSS layout.", "cluster": "Regulars of a small place", "check": "present" } ], [ { "id": "dna5", "layer": "structure", "device": "The week as a track list, Side A and Side B", "anchors": [ { "name": "ritual and routine", "kind": "quality", "mark": "own" }, { "name": "Midnight Diner", "kind": "TV", "mark": "own" } ], "qualities": [ "ritual and routine" ], "translation": "Routine becomes the sleeve's track list: each day a track with its hours as the duration, Monday as the silent groove, Thursday's session marked as the closing track.", "convention": "a shop's door card of opening hours, written plainly, one line per day", "tokens": { "ids": [ "hours-tracklist", "thursday-session" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "hours-tracklist", "thursday-session" ] }, "method": "css-layout", "why": "An ordered list styled as a track list, in grid columns.", "cluster": "Everyday poetry and ritual", "check": "present" } ] ] } ], "limits": [ "One pair is one sample. Model variance alone makes two designs differ, so one distance does not isolate what Qloo changed; repeat the pair before calling a difference the data's effect.", "The distance is a heuristic over palettes, type classes, landmark sections and CSS features. It does not measure quality or what people prefer.", "The headline counts devices anchored to what the prediction did not contain. It shows that the data changed the specification, not that the result is better." ], "records": [ { "schemaVersion": "1.0", "kind": "session", "generatedAt": "2026-10-27T14:01:26.165Z", "host": "kiro", "writtenBy": { "name": "mousa", "version": "0.7.1" }, "medium": "web", "taste": "qloo", "title": "For an audience that loves Paterson and Nujabes", "audience": { "references": [ { "name": "Paterson", "found": true }, { "name": "Nujabes", "found": true } ] }, "headline": { "value": "7 of 7", "text": "design devices rest on what the model did not predict", "sentence": "7 of 7 devices rest on what the prediction did not contain." }, "numbers": [ { "value": 69, "label": "works measured, 1 of them predicted" }, { "value": 18, "label": "shared qualities, 3 predicted" }, { "value": 24, "label": "pacing, surface and tone tags, 3 predicted" }, { "value": 12, "label": "Qloo requests" } ], "prediction": { "frozenAt": "2026-10-24T09:07:34.151Z", "sha256": "be8e3435a247d7acc6c23000da1bd6fa7c875969dc415c178541bd571c3b3175", "sealHolds": true, "summary": "People drawn to quiet, everyday poetry and warm, jazz-sampling lo-fi hip hop: patient listeners who value routine, craft, small rituals and melancholy calm over spectacle.", "groups": [ { "domain": "brand", "label": "Brands", "quality": false, "entries": [ { "name": "Muji", "measured": false }, { "name": "Moleskine", "measured": false }, { "name": "Audio-Technica", "measured": false }, { "name": "Criterion Collection", "measured": false }, { "name": "Kinfolk", "measured": false }, { "name": "Aesop", "measured": false } ] }, { "domain": "movie", "label": "Films", "quality": false, "entries": [ { "name": "Lost in Translation", "measured": false }, { "name": "Perfect Days", "measured": false }, { "name": "Coffee and Cigarettes", "measured": false }, { "name": "Spirited Away", "measured": false }, { "name": "In the Mood for Love", "measured": false }, { "name": "Broken Flowers", "measured": false } ] }, { "domain": "artist", "label": "Music", "quality": false, "entries": [ { "name": "J Dilla", "measured": true }, { "name": "Shing02", "measured": false }, { "name": "Uyama Hiroto", "measured": false }, { "name": "Bonobo", "measured": false }, { "name": "Khruangbin", "measured": false }, { "name": "Jinsang", "measured": false } ] }, { "domain": "book", "label": "Books", "quality": false, "entries": [ { "name": "Norwegian Wood", "measured": false }, { "name": "Leaves of Grass", "measured": false }, { "name": "Kafka on the Shore", "measured": false }, { "name": "Lunch Poems", "measured": false }, { "name": "Stoner", "measured": false } ] }, { "domain": "tv_show", "label": "TV", "quality": false, "entries": [ { "name": "Samurai Champloo", "measured": false }, { "name": "Cowboy Bebop", "measured": false }, { "name": "Midnight Diner", "measured": false }, { "name": "Twin Peaks", "measured": false }, { "name": "Atlanta", "measured": false } ] }, { "domain": "style", "label": "Pacing", "quality": true, "entries": [ { "name": "slow-paced", "measured": false }, { "name": "contemplative", "measured": false }, { "name": "minimalist", "measured": true }, { "name": "episodic", "measured": false }, { "name": "quiet", "measured": true } ] }, { "domain": "aesthetic", "label": "Surfaces", "quality": true, "entries": [ { "name": "analog warmth", "measured": false }, { "name": "film grain", "measured": false }, { "name": "muted earth tones", "measured": false }, { "name": "handmade", "measured": false }, { "name": "lo-fi texture", "measured": true, "as": "Lo-Fi (mood quality)" } ] }, { "domain": "tone", "label": "Tone", "quality": true, "entries": [ { "name": "melancholic", "measured": true }, { "name": "gentle", "measured": false }, { "name": "introspective", "measured": true }, { "name": "nostalgic", "measured": true }, { "name": "hopeful", "measured": false } ] }, { "domain": "qualities", "label": "Shared qualities", "quality": true, "entries": [ { "name": "everyday poetry", "measured": false }, { "name": "ritual and routine", "measured": false }, { "name": "jazz influence", "measured": false }, { "name": "urban solitude", "measured": false }, { "name": "understated humor", "measured": false } ] } ], "sketch": { "summary": "A warm, slow one-page shop site like a liner-notes booklet: cream-on-brown paper, a spinning record in the hero, typewriter details and a poem-like intro, with hours and Thursday sessions set as a track list.", "palette": [ "#2b2118", "#f1e6d2", "#c2703d", "#6b7a5a", "#e0b95b" ], "fonts": [ "Literata", "Courier Prime", "Caveat" ], "sections": [ "hero", "shop", "listening-corner", "sessions", "visit", "newsletter" ], "motifs": [ "slowly spinning record", "track-list hours", "notebook poem lines", "paper grain", "waxing and waning moon phases" ] } }, "measured": { "counts": { "works": 69, "worksPredicted": 1, "worksNew": 68, "qualities": 18, "qualitiesPredicted": 3, "tags": 24, "tagsPredicted": 3, "predictions": 28, "predictionsMeasured": 1, "requests": 12, "fromCache": 12 }, "qualities": { "look": [ { "name": "Atmospheric", "kind": "look quality", "mark": "new", "works": [ "Synecdoche, New York", "the Microphones", "Swiss Army Man" ], "domains": [ "film", "music" ], "lift": 1.69 }, { "name": "Raw", "kind": "look quality", "mark": "new", "works": [ "Neutral Milk Hotel", "Mount Eerie", "Jordaan Mason & the Horse Museum" ], "domains": [ "music", "film" ], "lift": 2.15 }, { "name": "Minimalist", "kind": "look quality", "mark": "predicted", "works": [ "the Microphones", "Sun Kil Moon", "MF DOOM" ], "domains": [ "music", "brand" ], "lift": 1.34 }, { "name": "Abstract Hip Hop", "kind": "look quality", "mark": "new", "works": [ "Milo", "MF DOOM" ], "domains": [ "music" ], "lift": 2.47 }, { "name": "Naturalistic", "kind": "look quality", "mark": "new", "works": [ "The 1st Shop of Coffee Prince", "Dark Night", "Past Imperfect" ], "domains": [ "TV", "film" ], "lift": 1.23 } ], "mood": [ { "name": "Reflective", "kind": "mood quality", "mark": "new", "works": [ "I'm Not a Robot", "Kino's Journey", "Anomalisa" ], "domains": [ "TV", "film" ], "lift": 2.03 }, { "name": "Experimental", "kind": "mood quality", "mark": "new", "works": [ "Neutral Milk Hotel", "Madvillain", "the Microphones" ], "domains": [ "music" ], "lift": 2.38 }, { "name": "Lo-Fi", "kind": "mood quality", "mark": "predicted", "works": [ "Neutral Milk Hotel", "the Microphones", "Milo" ], "domains": [ "music" ], "lift": 3.11 }, { "name": "Character driven", "kind": "mood quality", "mark": "new", "works": [ "The 1st Shop of Coffee Prince", "Melloga Chejil", "20th Century Women" ], "domains": [ "TV", "film" ], "lift": 1.17 }, { "name": "Abstract", "kind": "mood quality", "mark": "new", "works": [ "Madvillain", "Milo" ], "domains": [ "music" ], "lift": 2.47 } ], "meaning": [ { "name": "Identity", "kind": "meaning quality", "mark": "new", "works": [ "The 1st Shop of Coffee Prince", "the Microphones", "LoveTrue" ], "domains": [ "TV", "music", "film" ], "lift": 1.89 }, { "name": "Mortality", "kind": "meaning quality", "mark": "new", "works": [ "Mount Eerie", "Sun Kil Moon", "The Happy Film" ], "domains": [ "music", "film" ], "lift": 2.45 }, { "name": "Analytical", "kind": "meaning quality", "mark": "new", "works": [ "Katanagatari", "Right Now, Wrong Then", "Starless Dreams" ], "domains": [ "TV", "film" ], "lift": 2.24 }, { "name": "Love", "kind": "meaning quality", "mark": "new", "works": [ "Mount Eerie", "J Dilla", "Nick Drake" ], "domains": [ "music", "film" ], "lift": 1.43 }, { "name": "Overcoming adversity", "kind": "meaning quality", "mark": "new", "works": [ "My Mister", "Fight for My Way" ], "domains": [ "TV" ], "lift": 2.47 } ] }, "tags": { "pacing": [ { "name": "Quiet", "kind": "pacing", "mark": "predicted" }, { "name": "Pensive", "kind": "pacing", "mark": "new" }, { "name": "Visually Austere", "kind": "pacing", "mark": "new" }, { "name": "Deadpan", "kind": "pacing", "mark": "new" }, { "name": "Luminous", "kind": "pacing", "mark": "new" }, { "name": "Somber", "kind": "pacing", "mark": "new" } ], "surfaces": [ { "name": "Sculptural Designs", "kind": "surface", "mark": "new" }, { "name": "Sculptural", "kind": "surface", "mark": "new" }, { "name": "Architectural Design", "kind": "surface", "mark": "new" }, { "name": "Luxurious Packaging", "kind": "surface", "mark": "new" }, { "name": "Textural", "kind": "surface", "mark": "new" }, { "name": "Sharp Tailoring", "kind": "surface", "mark": "new" } ], "tone": [ { "name": "Thoughtful", "kind": "tone", "mark": "new" }, { "name": "Introspective", "kind": "tone", "mark": "predicted" }, { "name": "Inspiring", "kind": "tone", "mark": "new" }, { "name": "Melancholic", "kind": "tone", "mark": "predicted" }, { "name": "utility", "kind": "tone", "mark": "new" }, { "name": "Community-Oriented", "kind": "tone", "mark": "new" } ] }, "worlds": [ { "label": "Brands", "works": [ { "name": "LA Kings", "kind": "brand", "mark": "new", "tags": [ "Black And Silver Palette", "Minimalist Logo Design", "Iconic Visual Branding" ] }, { "name": "Starbucks", "kind": "brand", "mark": "new", "tags": [ "Companies based in Seattle", "Starbucks", "Food & Dining App" ] }, { "name": "Uniqlo", "kind": "brand", "mark": "new", "tags": [ "Clean Lines", "Neutral Palette", "Fashion" ] }, { "name": "The North Face", "kind": "brand", "mark": "new", "tags": [ "2010s fashion", "Clothing brands of the United States", "Mountaineering equipment manufacturers" ] } ] }, { "label": "Brands, lesser known", "works": [ { "name": "Maxwell House Coffee", "kind": "brand", "mark": "new", "tags": [ "Traditional", "Blue And Yellow Branding", "Clear And Functional" ] }, { "name": "Temu", "kind": "brand", "mark": "new", "tags": [ "Vibrant", "Busy", "Utility-Focused" ] } ] }, { "label": "Films", "works": [ { "name": "Anomalisa", "kind": "film", "mark": "new", "tags": [ "Moody", "Melancholic", "Character studies" ] }, { "name": "Frances Ha", "kind": "film", "mark": "new", "tags": [ "Self absorbed", "Reflective", "Charming" ] }, { "name": "The Lobster", "kind": "film", "mark": "new", "tags": [ "The forest", "Appreciates dark humor", "Agony" ] }, { "name": "Synecdoche, New York", "kind": "film", "mark": "new", "tags": [ "Atmospheric", "Art and creativity", "Electronic translator" ] } ] }, { "label": "Films, lesser known", "works": [ { "name": "The Happy Film", "kind": "film", "mark": "new", "tags": [ "Stylized", "Documentary like", "Emotional" ] }, { "name": "Dark Night", "kind": "film", "mark": "new", "tags": [ "Slow burn", "Naturalistic", "Atmospheric" ] } ] }, { "label": "Music", "works": [ { "name": "Neutral Milk Hotel", "kind": "music", "mark": "new", "tags": [ "Emotive", "Lo-Fi Psychedelic Folk", "Experimental" ] }, { "name": "Madvillain", "kind": "music", "mark": "new", "tags": [ "Experimental Hip Hop", "Underground Hip Hop", "Influential" ] }, { "name": "the Microphones", "kind": "music", "mark": "new", "tags": [ "Experimental Folk", "Minimalist", "Lo-Fi Indie Rock" ] }, { "name": "Mount Eerie", "kind": "music", "mark": "new", "tags": [ "Minimalist Acoustic", "Raw", "Experimental" ] } ] }, { "label": "Books", "works": [ { "name": "Island", "kind": "book", "mark": "new", "tags": [ "Fantasy", "Utopia", "British Literature" ] }, { "name": "Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values (Phaedrus, #1)", "kind": "book", "mark": "new", "tags": [ "Travel", "Self Help", "Fiction" ] }, { "name": "Brave New World", "kind": "book", "mark": "new", "tags": [ "Adult", "Science Fiction Fantasy", "Audiobook" ] }, { "name": "The God Delusion", "kind": "book", "mark": "new" } ] }, { "label": "TV", "works": [ { "name": "The 1st Shop of Coffee Prince", "kind": "TV", "mark": "new", "tags": [ "Naturalistic", "Low key hip", "Character driven" ] }, { "name": "Melloga Chejil", "kind": "TV", "mark": "new", "tags": [ "Character driven", "Realistic", "Compassionate" ] }, { "name": "Welcome to the N.H.K.", "kind": "TV", "mark": "new", "tags": [ "Hyperreal nightscapes", "Relatable", "Psychological" ] }, { "name": "My Mister", "kind": "TV", "mark": "new", "tags": [ "Overcoming adversity", "Corporate culture", "Workplace" ] } ] } ], "required": [ { "name": "Frances Ha", "kind": "film", "mark": "new" }, { "name": "the Microphones", "kind": "music", "mark": "new" }, { "name": "The 1st Shop of Coffee Prince", "kind": "TV", "mark": "new" }, { "name": "Atmospheric", "kind": "look quality", "mark": "new" }, { "name": "Reflective", "kind": "mood quality", "mark": "new" }, { "name": "Identity", "kind": "meaning quality", "mark": "new" } ], "cautions": [ "Minimalist is carried mostly by brands (Foursquare, Harry's, GoPro): it is the design this audience sees every day. Translate the genre of that design, such as broadcast graphics, packaging type or signage, never a brand's logo, mascot, exact colours or products." ] }, "reading": { "clusters": [ { "id": "c1", "name": "Raw tape and abstract rap", "reading": "The music this audience loves is recorded close and left unpolished: home-taped folk and dense, abstract underground rap share a taste for grain, accident and the hand that made it.", "layers": [ "palette", "typography", "imagery" ], "conventions": [ "Photocopied DIY cassette and zine inlays: grainy black toner on grey copier paper, heavy pasted-up headlines, one off-register spot ink", "Underground rap white-label 12-inch sleeves: plain stock, a rubber-stamped title, a round centre-label sticker" ], "refs": [ { "name": "Raw", "kind": "look quality", "mark": "new" }, { "name": "Lo-Fi", "kind": "mood quality", "mark": "predicted" }, { "name": "Experimental", "kind": "mood quality", "mark": "new" }, { "name": "Abstract Hip Hop", "kind": "look quality", "mark": "new" }, { "name": "Textural", "kind": "surface", "mark": "new" }, { "name": "the Microphones", "kind": "music", "mark": "new" }, { "name": "Neutral Milk Hotel", "kind": "music", "mark": "new" }, { "name": "Madvillain", "kind": "music", "mark": "new" } ], "surprise": true }, { "id": "c2", "name": "Austere reflective indie cinema", "reading": "The films are small, talky and inward: black-and-white or muted frames where people think out loud, held long, with little decoration.", "layers": [ "palette", "motion", "layout" ], "conventions": [ "Black-and-white indie title cards: small plain type on a dark field with wide empty margins", "Repertory cinema programme sheets: a typewritten grid of days and times" ], "refs": [ { "name": "Atmospheric", "kind": "look quality", "mark": "new" }, { "name": "Reflective", "kind": "mood quality", "mark": "new" }, { "name": "Pensive", "kind": "pacing", "mark": "new" }, { "name": "Visually Austere", "kind": "pacing", "mark": "new" }, { "name": "Quiet", "kind": "pacing", "mark": "predicted" }, { "name": "Frances Ha", "kind": "film", "mark": "new" }, { "name": "Synecdoche, New York", "kind": "film", "mark": "new" }, { "name": "Anomalisa", "kind": "film", "mark": "new" } ], "surprise": true }, { "id": "c3", "name": "Regulars of a small place", "reading": "Their shows are about who you become among the regulars of one small shop: identity found in people and a counter, told plainly and kindly.", "layers": [ "voice", "structure", "imagery" ], "conventions": [ "Hand-written staff-pick shelf cards tucked into record bins", "Naturalistic shop sets: a counter, a window, the same faces each week" ], "refs": [ { "name": "Identity", "kind": "meaning quality", "mark": "new" }, { "name": "Character driven", "kind": "mood quality", "mark": "new" }, { "name": "The 1st Shop of Coffee Prince", "kind": "TV", "mark": "new" }, { "name": "Thoughtful", "kind": "tone", "mark": "new" }, { "name": "Community-Oriented", "kind": "tone", "mark": "new" }, { "name": "Sculptural", "kind": "surface", "mark": "new" } ], "surprise": true } ], "setAside": [ { "name": "LA Kings", "kind": "brand", "mark": "new", "reason": "A hockey team's black-and-silver identity is catalogue branding, not a look the audience's music and films share." }, { "name": "Starbucks", "kind": "brand", "mark": "new", "reason": "A mass coffee chain carries only corporate metadata tags here; it says nothing about this record shop's audience eye." }, { "name": "Temu", "kind": "brand", "mark": "new", "reason": "Vibrant, busy marketplace tags run against every measured quality of the works." } ], "approach": "The page is a photocopied shop zine for a record shop: grey copier paper, toner black and one riso-blue spot ink (c1), with heavy pasted-up headlines and stamped white-label record drawings. The week is a typewritten repertory-style programme sheet and the Thursday session is a black film title card (c2). The voice speaks to regulars, and the bins carry shelf-card notes (c3). Motion is slow and quiet: a record turning at a pensive pace, with a pause control." }, "dna": { "thesis": "Wax & Wane as a photocopied shop zine: toner on grey copier paper with one riso-blue ink, stamped white-label records, a typewritten week and a black title card for Thursday, spoken to the regulars.", "devices": [ { "id": "dna1", "layer": "palette", "device": "Copier grey, toner black, one riso-blue spot ink", "anchors": [ { "name": "Raw", "kind": "look quality", "mark": "new" }, { "name": "Lo-Fi", "kind": "mood quality", "mark": "predicted" }, { "name": "the Microphones", "kind": "music", "mark": "new" } ], "qualities": [ "Raw", "Lo-Fi", "Minimalist" ], "translation": "Raw and Lo-Fi drawn as a photocopied tape inlay: a cool grey paper ground instead of cream, dense toner black, a mid toner grey for halftone, and a single cobalt spot ink printed slightly off register.", "convention": "Photocopied DIY cassette and zine inlays: grainy black toner on grey copier paper, heavy pasted-up headlines, one off-register spot ink", "tokens": { "colors": [ "#dcdcd7", "#151515", "#2a45c9", "#8a8c8e" ] }, "surprise": true, "moved": { "colors": [ "#2a45c9", "#8a8c8e" ], "fonts": [], "ids": [] }, "method": "css-palette", "why": "Custom properties hold the four inks for the whole page.", "cluster": "Raw tape and abstract rap", "check": "present" }, { "id": "dna2", "layer": "typography", "device": "Pasted-up heavy grotesque over an indie grotesk, typewriter for times", "anchors": [ { "name": "Experimental", "kind": "mood quality", "mark": "new" }, { "name": "Abstract Hip Hop", "kind": "look quality", "mark": "new" }, { "name": "Madvillain", "kind": "music", "mark": "new" } ], "qualities": [ "Experimental", "Abstract Hip Hop" ], "translation": "Experimental, abstract rap sleeves stamp a heavy black title onto plain stock: Archivo Black set tight and cut against the edge, Familjen Grotesk for reading, Cutive Mono in lowercase for days and times like a typed insert.", "convention": "Underground rap white-label 12-inch sleeves: plain stock, a rubber-stamped title, a round centre-label sticker", "tokens": { "fonts": [ "Archivo Black", "Familjen Grotesk", "Cutive Mono" ], "css": [ "letter-spacing: -0.04em" ] }, "surprise": true, "moved": { "colors": [], "fonts": [ "Archivo Black", "Familjen Grotesk", "Cutive Mono" ], "ids": [] }, "method": "library-font", "why": "The three families are loaded from fetched files.", "cluster": "Raw tape and abstract rap", "check": "present" }, { "id": "dna3", "layer": "layout", "device": "Repertory programme week and a black Thursday title card", "anchors": [ { "name": "Atmospheric", "kind": "look quality", "mark": "new" }, { "name": "Reflective", "kind": "mood quality", "mark": "new" }, { "name": "Frances Ha", "kind": "film", "mark": "new" } ], "qualities": [ "Atmospheric", "Reflective" ], "translation": "Atmospheric, reflective indie films open on a black title card with small plain type and wide margins; the shop's week is set as a typed repertory programme grid, Monday struck through.", "convention": "Repertory cinema programme sheets: a typewritten grid of days and times", "tokens": { "css": [ "grid-template-columns: repeat(7, 1fr)" ], "ids": [ "week-programme", "thursday-card" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "week-programme", "thursday-card" ] }, "method": "css-layout", "why": "A seven-column grid and a dark card are plain CSS layout.", "cluster": "Austere reflective indie cinema", "check": "present" }, { "id": "dna4", "layer": "motion", "device": "A slow, pensive turn of the white label", "anchors": [ { "name": "Pensive", "kind": "pacing", "mark": "new" }, { "name": "Quiet", "kind": "pacing", "mark": "predicted" } ], "qualities": [ "Pensive", "Quiet" ], "translation": "Pensive, quiet pacing becomes one record label turning slowly with linear easing and nothing else looping; a pause button stops it, and reduced motion halts it.", "tokens": { "css": [ "animation: slow-turn 14s linear infinite" ], "keyframes": [ "slow-turn" ] }, "surprise": true, "method": "css-motion", "why": "A keyframed rotation on the SVG label with a pause control.", "cluster": "Austere reflective indie cinema", "check": "present" }, { "id": "dna5", "layer": "imagery", "device": "Stamped white-label record and the two-turntable corner, drawn in toner", "anchors": [ { "name": "Textural", "kind": "surface", "mark": "new" }, { "name": "Sculptural", "kind": "surface", "mark": "new" } ], "qualities": [ "Textural", "Sculptural" ], "translation": "Textural and Sculptural surfaces become flat line drawings with halftone dots: a white-label record with a rubber-stamped name, and the listening corner's two turntables as stacked volumes.", "tokens": { "ids": [ "listening-corner-drawing" ], "svg": [ "white-label", "turntable-pair" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "listening-corner-drawing" ] }, "method": "inline-svg", "why": "No pictures on this server; the record and turntables are drawn inline.", "cluster": "Raw tape and abstract rap", "check": "present" }, { "id": "dna6", "layer": "voice", "device": "Plain words to the regulars", "anchors": [ { "name": "Thoughtful", "kind": "tone", "mark": "new" }, { "name": "Identity", "kind": "meaning quality", "mark": "new" }, { "name": "The 1st Shop of Coffee Prince", "kind": "TV", "mark": "new" } ], "qualities": [ "Thoughtful", "Identity", "Character driven" ], "translation": "A thoughtful tone about who you become among a shop's regulars: short, plain sentences in the second person, no exclamation marks, nothing sold hard.", "tokens": { "copy": [ "Records for people who listen all the way through.", "Two turntables in the corner. Play it before you take it home.", "Thursdays at 19:30, we listen together." ] }, "surprise": true, "method": "copy", "why": "The lines are written into the page.", "cluster": "Regulars of a small place", "check": "present" }, { "id": "dna7", "layer": "structure", "device": "Shelf cards tucked into the bins", "anchors": [ { "name": "Community-Oriented", "kind": "tone", "mark": "new" }, { "name": "Character driven", "kind": "mood quality", "mark": "new" } ], "qualities": [ "Community-Oriented", "Character driven" ], "translation": "Community and character become the page's spine: the shop's offer is told on three tilted shelf cards, the way staff note a record in the bins, ending at a counter with the address and the newsletter.", "convention": "Hand-written staff-pick shelf cards tucked into record bins", "tokens": { "css": [ "transform: rotate(-1.5deg)" ], "ids": [ "shelf-cards", "counter" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "shelf-cards", "counter" ] }, "method": "css-layout", "why": "Tilted cards in a grid are CSS layout.", "cluster": "Regulars of a small place", "check": "present" } ], "stats": { "devices": 7, "layers": [ "palette", "typography", "layout", "motion", "imagery", "voice", "structure" ], "surpriseAnchored": 7, "measuredAnchored": 7, "predictionAnchored": 0, "qualityAnchored": 7 } }, "departure": { "sketch": { "palette": [ "#2b2118", "#f1e6d2", "#c2703d", "#6b7a5a", "#e0b95b" ], "fonts": [ "Literata", "Courier Prime", "Caveat" ], "sections": [ "hero", "shop", "listening-corner", "sessions", "visit", "newsletter" ] }, "palette": [ { "color": "#dcdcd7", "nearest": "#f1e6d2", "delta": 10, "moved": false }, { "color": "#151515", "nearest": "#2b2118", "delta": 11, "moved": false }, { "color": "#2a45c9", "nearest": "#2b2118", "delta": 89, "moved": true }, { "color": "#8a8c8e", "nearest": "#6b7a5a", "delta": 22, "moved": true } ], "fonts": [ { "name": "Archivo Black", "moved": true }, { "name": "Familjen Grotesk", "moved": true }, { "name": "Cutive Mono", "moved": true } ], "ids": [ "week-programme", "thursday-card", "listening-corner-drawing", "shelf-cards", "counter" ], "threshold": 20 }, "reviews": [ { "round": 1, "summary": "The zine palette, stamped heavy titles, typed week grid and shelf cards all render as planned on both views. The Thursday title card needs to start closer to the week grid, and the mobile header simply drops its navigation.", "met": 4, "partly": 1, "missed": 0, "criteria": [ { "id": "r1", "device": "dna2", "look": "The name Wax & Wane fills the hero as heavy black Archivo Black capitals cut tight, over a grey (not cream) ground with a blue off-register shadow", "capture": "r1-desktop", "verdict": "met", "observed": "WAX & WANE fills the left of the hero in heavy black Archivo Black capitals set tight, the ampersand outlined, with a cobalt off-register shadow; the ground is a cool grey, not cream." }, { "id": "r2", "device": "dna5", "look": "The white-label record drawing sits beside the headline on the first screen, with a pause button next to it", "capture": "r1-desktop", "verdict": "met", "observed": "The black record with the stamped white label sits right of the headline on the first screen, with the square 'pause the record' button under it." }, { "id": "r3", "device": "dna3", "look": "The week reads as a seven-day typed grid with Monday struck through, then a black title card for Thursday 19:30", "capture": "r1-desktop-week-programme", "verdict": "partly", "observed": "The week reads as a seven-column typed grid: Monday struck through on a hatched cell, Thursday inverted to black with 'session 19:30' in blue. The black Thursday title card is below the fold and does not appear in this capture.", "repair": "Tighten the section padding so the top of the black Thursday card starts within the same desktop view as the week grid." }, { "id": "r4", "device": "dna7", "look": "Shelf cards stack in one column, slightly tilted, readable without horizontal scroll at 390 px", "capture": "r1-mobile-shelf-cards", "verdict": "met", "observed": "At 390 px the three shelf cards stack in one column, each slightly tilted with a blue tape strip, fully readable with no horizontal scroll." }, { "id": "r5", "device": "dna6", "look": "The hero line and the email-only sign-up form are visible and legible on mobile, with no pill-shaped button", "capture": "r1-mobile-counter", "verdict": "met", "observed": "The mobile counter shows the address, hours in typed lowercase and the email-only form with a square black 'Sign up' button with a blue offset shadow, no pill; the hero line is legible in r1-mobile." } ], "critique": { "generic": [ { "choice": "On mobile the masthead navigation is just hidden, leaving a lone label like any responsive template.", "capture": "r1-mobile", "action": "replaced" }, { "choice": "Square black buttons with a hard blue offset shadow, the off-register second ink of a copied inlay.", "capture": "r1-mobile-counter", "action": "kept", "anchor": "the Microphones" }, { "choice": "Big centred time numeral on a dark band for the Thursday session, as an indie film title card.", "capture": "r1-desktop-week-programme", "action": "kept", "anchor": "Frances Ha" } ], "fan": { "works": [ "The 1st Shop of Coffee Prince", "My Mister", "the Microphones", "Frances Ha" ], "verdict": "partly", "why": "The shelf cards and plain words to regulars echo a small shop where the same faces return, as in these shows, and the stamped capitals read like a copied tape inlay; but the copier grain is so faint the page feels cleaner and less lived-in than the counters and bins these viewers love." } }, "houseStyle": 0 }, { "round": 2, "summary": "Round 2 repairs are in: the mobile header now keeps its typed links, the copier grain is heavier, and the Thursday card sits closer to the week grid. All five criteria are met.", "met": 5, "partly": 0, "missed": 0, "criteria": [ { "id": "r1", "device": "dna2", "look": "The name Wax & Wane fills the hero as heavy black Archivo Black capitals cut tight, over a grey (not cream) ground with a blue off-register shadow", "capture": "r2-desktop", "verdict": "met", "observed": "The hero again shows WAX & WANE in heavy black stamped capitals with the cobalt off-register shadow, now on a grainier copier-grey ground." }, { "id": "r2", "device": "dna5", "look": "The white-label record drawing sits beside the headline on the first screen, with a pause button next to it", "capture": "r2-desktop", "verdict": "met", "observed": "The white-label record and its square pause button sit beside the headline on the first screen." }, { "id": "r3", "device": "dna3", "look": "The week reads as a seven-day typed grid with Monday struck through, then a black title card for Thursday 19:30", "capture": "r2-desktop-week-programme", "verdict": "met", "observed": "The seven-day typed grid shows Monday struck through and Thursday inverted with the 19:30 session. With the tighter padding, the black Thursday card now begins in the same view." }, { "id": "r4", "device": "dna7", "look": "Shelf cards stack in one column, slightly tilted, readable without horizontal scroll at 390 px", "capture": "r2-mobile-shelf-cards", "verdict": "met", "observed": "At 390 px the tilted shelf cards stack in a single column with no horizontal scroll." }, { "id": "r5", "device": "dna6", "look": "The hero line and the email-only sign-up form are visible and legible on mobile, with no pill-shaped button", "capture": "r2-mobile-counter", "verdict": "met", "observed": "The address, typed hours and email-only form are legible; the Sign up button is square with a blue offset, not a pill." } ], "critique": { "generic": [ { "choice": "Square black buttons with a hard blue offset shadow, the off-register second ink of a copied inlay.", "capture": "r2-mobile-counter", "action": "kept", "anchor": "the Microphones" }, { "choice": "Big centred time numeral on a dark band for the Thursday session, as an indie film title card.", "capture": "r2-desktop-week-programme", "action": "kept", "anchor": "Frances Ha" }, { "choice": "Slow translate-in of sections as they scroll into view, now with no fade, so the copy is always printed on the page.", "capture": "r2-mobile-shelf-cards", "action": "kept", "anchor": "the Microphones" } ], "fan": { "works": [ "The 1st Shop of Coffee Prince", "My Mister", "the Microphones", "Frances Ha" ], "verdict": "yes", "why": "The heavier toner grain, stamped capitals, typed week sheet and taped shelf cards read like a photocopied shop zine for a small place where the same regulars come back, which is the mood shared by these shows and records." } }, "houseStyle": 0 } ], "captures": [ { "id": "r2-desktop", "round": 2, "view": "desktop", "width": 1440, "height": 900, "label": "desktop", "cited": true, "source": ".mousa/captures/r2-desktop.png", "file": "assets/captures/a-r2-desktop.png" }, { "id": "r2-mobile", "round": 2, "view": "mobile", "width": 390, "height": 844, "label": "mobile", "cited": false, "source": ".mousa/captures/r2-mobile.png", "file": "assets/captures/a-r2-mobile.png" }, { "id": "r2-desktop-week-programme", "round": 2, "view": "desktop", "target": "week-programme", "width": 1440, "height": 900, "label": "desktop · week-programme", "cited": true, "source": ".mousa/captures/r2-desktop-week-programme.png", "file": "assets/captures/a-r2-desktop-week-programme.png" }, { "id": "r2-mobile-shelf-cards", "round": 2, "view": "mobile", "target": "shelf-cards", "width": 390, "height": 844, "label": "mobile · shelf-cards", "cited": true, "source": ".mousa/captures/r2-mobile-shelf-cards.png", "file": "assets/captures/a-r2-mobile-shelf-cards.png" }, { "id": "r2-mobile-counter", "round": 2, "view": "mobile", "target": "counter", "width": 390, "height": 844, "label": "mobile · counter", "cited": true, "source": ".mousa/captures/r2-mobile-counter.png", "file": "assets/captures/a-r2-mobile-counter.png" } ], "check": { "score": 1, "system": "css-vars", "present": 7, "devices": [ { "id": "dna1", "status": "present" }, { "id": "dna2", "status": "present" }, { "id": "dna3", "status": "present" }, { "id": "dna4", "status": "present" }, { "id": "dna5", "status": "present" }, { "id": "dna6", "status": "present" }, { "id": "dna7", "status": "present" } ], "style": { "atStart": { "stylesheets": [], "handWritten": 0, "classes": 0 }, "now": { "stylesheets": [ "styles.css" ], "handWritten": 221, "classes": 49 } }, "houseStyle": { "signatures": [], "limit": 2 } }, "houseStyle": { "signatures": [], "count": 0, "of": 12, "limit": 2 }, "limits": [ "Qloo measured the entities, tags and shared qualities named here and how they relate to this audience. Every colour, font, layout, motion and line drawn from them is the agent's interpretation, marked as such.", "A name marked new was not in the prediction the agent froze before any data. Only names are published here: Qloo's ids, affinity scores, popularity and descriptions stay in the project.", "The check shows that the declared tokens are in the files, not that the design is good. The review is the agent's own reading of its captures.", "One session is one sample. It shows where this design's choices came from, not that people prefer it." ] }, { "schemaVersion": "1.0", "kind": "baseline", "generatedAt": "2026-10-27T14:01:26.167Z", "host": "kiro", "writtenBy": { "name": "mousa", "version": "0.7.1" }, "medium": "web", "taste": "own prediction", "title": "For an audience that loves Paterson and Nujabes", "audience": { "references": [ { "name": "Paterson" }, { "name": "Nujabes" } ] }, "headline": { "value": "7", "text": "design devices rest on the model's own prediction, with no Qloo data", "sentence": "7 devices rest on the prediction alone; no Qloo data was used." }, "numbers": [ { "value": 48, "label": "entries in the prediction" }, { "value": 0, "label": "Qloo requests" }, { "value": 7, "label": "design devices over 7 layers" } ], "prediction": { "frozenAt": "2026-10-24T09:07:34.151Z", "sha256": "be8e3435a247d7acc6c23000da1bd6fa7c875969dc415c178541bd571c3b3175", "sealHolds": true, "summary": "People drawn to quiet, everyday poetry and warm, jazz-sampling lo-fi hip hop: patient listeners who value routine, craft, small rituals and melancholy calm over spectacle.", "groups": [ { "domain": "brand", "label": "Brands", "quality": false, "entries": [ { "name": "Muji" }, { "name": "Moleskine" }, { "name": "Audio-Technica" }, { "name": "Criterion Collection" }, { "name": "Kinfolk" }, { "name": "Aesop" } ] }, { "domain": "movie", "label": "Films", "quality": false, "entries": [ { "name": "Lost in Translation" }, { "name": "Perfect Days" }, { "name": "Coffee and Cigarettes" }, { "name": "Spirited Away" }, { "name": "In the Mood for Love" }, { "name": "Broken Flowers" } ] }, { "domain": "artist", "label": "Music", "quality": false, "entries": [ { "name": "J Dilla" }, { "name": "Shing02" }, { "name": "Uyama Hiroto" }, { "name": "Bonobo" }, { "name": "Khruangbin" }, { "name": "Jinsang" } ] }, { "domain": "book", "label": "Books", "quality": false, "entries": [ { "name": "Norwegian Wood" }, { "name": "Leaves of Grass" }, { "name": "Kafka on the Shore" }, { "name": "Lunch Poems" }, { "name": "Stoner" } ] }, { "domain": "tv_show", "label": "TV", "quality": false, "entries": [ { "name": "Samurai Champloo" }, { "name": "Cowboy Bebop" }, { "name": "Midnight Diner" }, { "name": "Twin Peaks" }, { "name": "Atlanta" } ] }, { "domain": "style", "label": "Pacing", "quality": true, "entries": [ { "name": "slow-paced" }, { "name": "contemplative" }, { "name": "minimalist" }, { "name": "episodic" }, { "name": "quiet" } ] }, { "domain": "aesthetic", "label": "Surfaces", "quality": true, "entries": [ { "name": "analog warmth" }, { "name": "film grain" }, { "name": "muted earth tones" }, { "name": "handmade" }, { "name": "lo-fi texture" } ] }, { "domain": "tone", "label": "Tone", "quality": true, "entries": [ { "name": "melancholic" }, { "name": "gentle" }, { "name": "introspective" }, { "name": "nostalgic" }, { "name": "hopeful" } ] }, { "domain": "qualities", "label": "Shared qualities", "quality": true, "entries": [ { "name": "everyday poetry" }, { "name": "ritual and routine" }, { "name": "jazz influence" }, { "name": "urban solitude" }, { "name": "understated humor" } ] } ], "sketch": { "summary": "A warm, slow one-page shop site like a liner-notes booklet: cream-on-brown paper, a spinning record in the hero, typewriter details and a poem-like intro, with hours and Thursday sessions set as a track list.", "palette": [ "#2b2118", "#f1e6d2", "#c2703d", "#6b7a5a", "#e0b95b" ], "fonts": [ "Literata", "Courier Prime", "Caveat" ], "sections": [ "hero", "shop", "listening-corner", "sessions", "visit", "newsletter" ], "motifs": [ "slowly spinning record", "track-list hours", "notebook poem lines", "paper grain", "waxing and waning moon phases" ] } }, "reading": { "clusters": [ { "id": "c1", "name": "Liner notes and beat tapes", "reading": "These listeners came to jazz through samples: they love the crate, the chopped loop and the sleeve you read while the record plays.", "layers": [ "typography", "layout", "interaction" ], "conventions": [ "jazz LP back covers: dense liner notes in a typewriter face beside a big serif track list split into Side A and Side B", "beat-tape cassette J-cards: handwritten track titles on a ruled, folded insert", "turntable hardware: concentric grooves, a tonearm and a small round centre label" ], "refs": [ { "name": "jazz influence", "kind": "quality", "mark": "own" }, { "name": "J Dilla", "kind": "music", "mark": "own" }, { "name": "Shing02", "kind": "music", "mark": "own" }, { "name": "Uyama Hiroto", "kind": "music", "mark": "own" }, { "name": "Jinsang", "kind": "music", "mark": "own" }, { "name": "Samurai Champloo", "kind": "TV", "mark": "own" }, { "name": "Cowboy Bebop", "kind": "TV", "mark": "own" }, { "name": "Audio-Technica", "kind": "brand", "mark": "own" } ] }, { "id": "c2", "name": "Everyday poetry and ritual", "reading": "The same small routine repeated with care is the poem: opening hours, a weekly session, the same corner of the shop.", "layers": [ "voice", "structure" ], "conventions": [ "pocket notebook pages: ruled lines and a handwritten date in the margin", "a shop's door card of opening hours, written plainly, one line per day" ], "refs": [ { "name": "everyday poetry", "kind": "quality", "mark": "own" }, { "name": "ritual and routine", "kind": "quality", "mark": "own" }, { "name": "Perfect Days", "kind": "film", "mark": "own" }, { "name": "Lunch Poems", "kind": "book", "mark": "own" }, { "name": "Midnight Diner", "kind": "TV", "mark": "own" }, { "name": "Muji", "kind": "brand", "mark": "own" }, { "name": "Moleskine", "kind": "brand", "mark": "own" }, { "name": "understated humor", "kind": "quality", "mark": "own" } ] }, { "id": "c3", "name": "Analog dusk in the city", "reading": "Alone in a big city at dusk, warm and a little sad: amber street light, deep shadow, grain.", "layers": [ "palette", "imagery", "motion" ], "conventions": [ "film stills at dusk: sodium-amber light on deep brown-black shadow with visible grain", "slow rotation and long holds rather than cuts" ], "refs": [ { "name": "urban solitude", "kind": "quality", "mark": "own" }, { "name": "analog warmth", "kind": "surface", "mark": "own" }, { "name": "Lost in Translation", "kind": "film", "mark": "own" }, { "name": "In the Mood for Love", "kind": "film", "mark": "own" }, { "name": "film grain", "kind": "surface", "mark": "own" }, { "name": "muted earth tones", "kind": "surface", "mark": "own" }, { "name": "slow-paced", "kind": "pacing", "mark": "own" }, { "name": "melancholic", "kind": "tone", "mark": "own" } ] } ], "setAside": [ { "name": "Aesop", "kind": "brand", "mark": "own", "reason": "Its catalogue look of beige minimal luxury pulls toward the cream default ground, not toward records or listening." }, { "name": "Kinfolk", "kind": "brand", "mark": "own", "reason": "An editorial lifestyle-magazine look; it would make a record shop read as a interiors magazine rather than a crate." }, { "name": "Twin Peaks", "kind": "TV", "mark": "own", "reason": "Its uncanny register fights the gentle, hopeful tone of the rest of the audience." } ], "approach": "One dark page like a record sleeve at dusk: amber-lit shadow ground with grain, a slowly turning record drawn in SVG, the shop and its corner described as liner notes in a typewriter face, the opening hours set as a Side A / Side B track list, the Thursday session as the closing track, and the newsletter as a ruled cassette J-card with a handwritten title. Voice is short, plain and observational, like a lunchtime poem." }, "dna": { "thesis": "Wax & Wane as a record sleeve read at dusk: amber light on dark wax, liner notes in a typewriter, and the week set as a track list that ends on Thursday's listening session.", "devices": [ { "id": "dna1", "layer": "palette", "device": "Sodium lamp on dark wax", "anchors": [ { "name": "urban solitude", "kind": "quality", "mark": "own" }, { "name": "analog warmth", "kind": "surface", "mark": "own" }, { "name": "Lost in Translation", "kind": "film", "mark": "own" } ], "qualities": [ "urban solitude", "analog warmth" ], "translation": "Urban solitude at dusk becomes a brown-black ground with paper-coloured text, one sodium-amber light for what matters, a cool dusk teal for the quiet and oxblood for the closing track.", "convention": "film stills at dusk: sodium-amber light on deep brown-black shadow with visible grain", "tokens": { "colors": [ "#1c1712", "#2a221a", "#e8d9bf", "#d9822b", "#4f6b63", "#a63d2f" ] }, "surprise": false, "moved": { "colors": [ "#a63d2f" ], "fonts": [], "ids": [] }, "method": "css-palette", "why": "Custom properties carry the dusk palette through every section.", "cluster": "Analog dusk in the city", "check": "present" }, { "id": "dna2", "layer": "typography", "device": "Liner-notes typewriter beside a book serif, with a handwritten J-card hand", "anchors": [ { "name": "jazz influence", "kind": "quality", "mark": "own" }, { "name": "J Dilla", "kind": "music", "mark": "own" } ], "qualities": [ "jazz influence" ], "translation": "The jazz sleeve's type: a warm book serif for the big titles and track list, a lower-case typewriter for liner notes, and a casual hand for the tape insert.", "convention": "jazz LP back covers: dense liner notes in a typewriter face beside a big serif track list split into Side A and Side B", "tokens": { "fonts": [ "Literata", "Courier Prime", "Caveat" ], "css": [ "font-variant-numeric: tabular-nums" ] }, "surprise": false, "method": "library-font", "why": "The three library families load locally and set the sleeve's three voices.", "cluster": "Liner notes and beat tapes", "check": "present" }, { "id": "dna3", "layer": "motion", "device": "Thirty-three and a third turn", "anchors": [ { "name": "slow-paced", "kind": "pacing", "mark": "own" }, { "name": "analog warmth", "kind": "surface", "mark": "own" } ], "qualities": [ "slow-paced" ], "translation": "The record turns at true 33 1/3 rpm (1.8 s a turn), the tonearm settles once with a slow ease; everything else holds still. A pause button stops the platter.", "tokens": { "css": [ "animation: spin-33 1.8s linear infinite" ], "keyframes": [ "spin-33", "needle-drop" ] }, "surprise": false, "method": "css-motion", "why": "A keyframed rotation and a one-time tonearm drop, with reduced-motion and a pause button.", "cluster": "Analog dusk in the city", "check": "present" }, { "id": "dna4", "layer": "imagery", "device": "Hand-drawn record and the two-turntable corner", "anchors": [ { "name": "analog warmth", "kind": "surface", "mark": "own" }, { "name": "Audio-Technica", "kind": "brand", "mark": "own" } ], "qualities": [ "analog warmth" ], "translation": "Line-and-fill drawings of a grooved record with a small round label, and of two turntables side by side, warm amber on dark wax.", "tokens": { "ids": [ "listening-corner" ], "svg": [ "record-hero", "turntables" ] }, "surprise": false, "method": "inline-svg", "why": "No pictures on this server; inline drawings can be animated and recoloured.", "cluster": "Analog dusk in the city", "check": "present" }, { "id": "dna5", "layer": "structure", "device": "The week as a track list, Side A and Side B", "anchors": [ { "name": "ritual and routine", "kind": "quality", "mark": "own" }, { "name": "Midnight Diner", "kind": "TV", "mark": "own" } ], "qualities": [ "ritual and routine" ], "translation": "Routine becomes the sleeve's track list: each day a track with its hours as the duration, Monday as the silent groove, Thursday's session marked as the closing track.", "convention": "a shop's door card of opening hours, written plainly, one line per day", "tokens": { "ids": [ "hours-tracklist", "thursday-session" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "hours-tracklist", "thursday-session" ] }, "method": "css-layout", "why": "An ordered list styled as a track list, in grid columns.", "cluster": "Everyday poetry and ritual", "check": "present" }, { "id": "dna6", "layer": "voice", "device": "Lunchtime-poem lines", "anchors": [ { "name": "everyday poetry", "kind": "quality", "mark": "own" }, { "name": "Lunch Poems", "kind": "book", "mark": "own" }, { "name": "Perfect Days", "kind": "film", "mark": "own" } ], "qualities": [ "everyday poetry" ], "translation": "Short plain observations, present tense, no exclamation marks: the shop said the way a poem notices a street.", "tokens": { "copy": [ "A small room in Moda for records, and for listening to them properly.", "On Thursdays at 19:30 the room goes quiet and we listen together.", "Mondays, the needle rests." ] }, "surprise": false, "method": "copy", "why": "The lines are written into the page around the fixed facts.", "cluster": "Everyday poetry and ritual", "check": "present" }, { "id": "dna7", "layer": "layout", "device": "Newsletter as a ruled cassette J-card", "anchors": [ { "name": "Muji", "kind": "brand", "mark": "own" }, { "name": "Moleskine", "kind": "brand", "mark": "own" }, { "name": "jazz influence", "kind": "quality", "mark": "own" } ], "qualities": [ "Muji" ], "translation": "The sign-up is a folded tape insert on plain ruled paper: a narrow spine with a handwritten title, ruled lines, one email field.", "convention": "beat-tape cassette J-cards: handwritten track titles on a ruled, folded insert", "tokens": { "css": [ "transform: rotate(-1.2deg)" ], "ids": [ "newsletter-jcard" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "newsletter-jcard" ] }, "method": "css-layout", "why": "Ruled lines by repeating gradient, a spine strip and a slight rotation.", "cluster": "Liner notes and beat tapes", "check": "present" } ], "stats": { "devices": 7, "layers": [ "palette", "typography", "motion", "imagery", "structure", "voice", "layout" ], "surpriseAnchored": 0, "measuredAnchored": 0, "predictionAnchored": 7, "qualityAnchored": 7 } }, "departure": { "sketch": { "palette": [ "#2b2118", "#f1e6d2", "#c2703d", "#6b7a5a", "#e0b95b" ], "fonts": [ "Literata", "Courier Prime", "Caveat" ], "sections": [ "hero", "shop", "listening-corner", "sessions", "visit", "newsletter" ] }, "palette": [ { "color": "#1c1712", "nearest": "#2b2118", "delta": 7, "moved": false }, { "color": "#2a221a", "nearest": "#2b2118", "delta": 1, "moved": false }, { "color": "#e8d9bf", "nearest": "#f1e6d2", "delta": 6, "moved": false }, { "color": "#d9822b", "nearest": "#c2703d", "delta": 18, "moved": false }, { "color": "#4f6b63", "nearest": "#6b7a5a", "delta": 16, "moved": false }, { "color": "#a63d2f", "nearest": "#c2703d", "delta": 23, "moved": true } ], "fonts": [ { "name": "Literata", "moved": false }, { "name": "Courier Prime", "moved": false }, { "name": "Caveat", "moved": false } ], "ids": [ "hours-tracklist", "thursday-session", "newsletter-jcard" ], "threshold": 20 }, "reviews": [ { "round": 1, "summary": "All four criteria read in round 1: the sleeve, the track-list week and the J-card carry the liner-notes reading. What remains generic is the ambient glow behind the page, the plain two-card crate section and the stock accent button.", "met": 4, "partly": 0, "missed": 0, "criteria": [ { "id": "r1", "device": "dna4", "look": "The grooved record drawing sits beside the headline in the first screen, with an amber centre label and a tonearm over it.", "capture": "r1-desktop", "verdict": "met", "observed": "The first desktop screen sets the amber Wax & Wane title and typewriter liner notes on the left and the grooved record with its amber label and pale tonearm on the right." }, { "id": "r2", "device": "dna5", "look": "The opening hours read as a numbered track list with Side A and Side B, Monday shown as a silent groove and Thursday's 19:30 session marked as its own track.", "capture": "r1-desktop", "verdict": "met", "observed": "The paper sleeve-back holds Side A and Side B in handwritten oxblood heads, numbered A1-B3 with tabular times; Thursday is lit with its 19:30 session note, and Monday sits struck through as the silent groove." }, { "id": "r3", "device": "dna1", "look": "The first screen at 390 px is a brown-black ground with paper-coloured text and amber used only for the name and key accents; no cream page ground.", "capture": "r1-mobile", "verdict": "met", "observed": "At 390 px the record sits above the title on a brown-black ground with paper text; amber is held to the name, the record label and the button." }, { "id": "r4", "device": "dna7", "look": "The newsletter is a slightly tilted ruled J-card with a handwritten title and a single email field and button.", "capture": "r1-mobile", "verdict": "met", "observed": "The newsletter is a tilted paper card with an oxblood spine, ruled lines, a handwritten title, one email field and a sign-up button." } ], "critique": { "generic": [ { "choice": "Two radial colour glows fixed behind the whole page, the ambient-dark look any moody landing page uses", "capture": "r1-desktop", "action": "replaced" }, { "choice": "The crates section as two plain side-by-side cards with a coloured left border", "capture": "r1-desktop", "action": "replaced" }, { "choice": "A solid amber call-to-action button with an offset shadow in the hero", "capture": "r1-mobile", "action": "replaced" } ], "fan": { "works": [ "Perfect Days", "J Dilla", "Lost in Translation", "Samurai Champloo" ], "verdict": "partly", "why": "The turning record, the Side A / Side B week and the tape-card sign-up are things a beat-tape and Perfect Days listener would recognise as their own; the glowing backdrop and card grid still read like a generic dark site." } }, "houseStyle": 0 }, { "round": 2, "summary": "Round 2 removed the ambient glow, turned the crate cards into record-bin dividers over packed spines and replaced the stock accent button with a play-key link and a typed stamp key. All four criteria are met and the remaining common choices each serve an anchor.", "met": 4, "partly": 0, "missed": 0, "criteria": [ { "id": "r1", "device": "dna4", "look": "The grooved record drawing sits beside the headline in the first screen, with an amber centre label and a tonearm over it.", "capture": "r2-desktop", "verdict": "met", "observed": "The first desktop screen holds the amber Wax & Wane title, typewriter liner notes and the play-key link on the left, and the grooved record with its amber label and tonearm on the right, now on a flat dark ground with grain." }, { "id": "r2", "device": "dna5", "look": "The opening hours read as a numbered track list with Side A and Side B, Monday shown as a silent groove and Thursday's 19:30 session marked as its own track.", "capture": "r2-desktop", "verdict": "met", "observed": "The paper sleeve-back lists Side A and Side B as tracks A1-B3 with tabular 12:00-21:00 durations; Thursday is lit with its 19:30 session note and Monday is struck through with the handwritten 'Mondays, the needle rests.'" }, { "id": "r3", "device": "dna1", "look": "The first screen at 390 px is a brown-black ground with paper-coloured text and amber used only for the name and key accents; no cream page ground.", "capture": "r2-mobile", "verdict": "met", "observed": "At 390 px the record sits above the title on brown-black with paper text; amber stays on the name, the label and the play-key underline." }, { "id": "r4", "device": "dna7", "look": "The newsletter is a slightly tilted ruled J-card with a handwritten title and a single email field and button.", "capture": "r2-mobile", "verdict": "met", "observed": "The newsletter is the tilted ruled J-card with an oxblood spine, a handwritten title, one email field and a dark typed Sign up key." } ], "critique": { "generic": [ { "choice": "A fixed film-grain overlay across the whole page, a texture many moody pages add", "capture": "r2-desktop", "action": "kept", "anchor": "analog warmth" }, { "choice": "A two-column hero with text on the left and the drawing on the right", "capture": "r2-desktop", "action": "kept", "anchor": "jazz influence" }, { "choice": "Sections fading up as they scroll into view", "capture": "r2-mobile", "action": "kept", "anchor": "slow-paced" } ], "fan": { "works": [ "Perfect Days", "J Dilla", "Lost in Translation", "Samurai Champloo" ], "verdict": "yes", "why": "A beat-tape and Perfect Days listener would find their own things here: a record turning at 33 1/3, the week as a sleeve's track list, record-bin divider cards over packed spines and a tape J-card for letters, said in short plain lines." } }, "houseStyle": 0 } ], "captures": [ { "id": "r2-desktop", "round": 2, "view": "desktop", "width": 1440, "height": 900, "label": "desktop", "cited": true, "source": ".mousa/captures/r2-desktop.png", "file": "assets/captures/b-r2-desktop.png" }, { "id": "r2-mobile", "round": 2, "view": "mobile", "width": 390, "height": 844, "label": "mobile", "cited": true, "source": ".mousa/captures/r2-mobile.png", "file": "assets/captures/b-r2-mobile.png" }, { "id": "r2-desktop-shop", "round": 2, "view": "desktop", "target": "shop", "width": 1440, "height": 900, "label": "desktop · shop", "cited": false, "source": ".mousa/captures/r2-desktop-shop.png", "file": "assets/captures/b-r2-desktop-shop.png" }, { "id": "r2-mobile-newsletter-jcard", "round": 2, "view": "mobile", "target": "newsletter-jcard", "width": 390, "height": 844, "label": "mobile · newsletter-jcard", "cited": false, "source": ".mousa/captures/r2-mobile-newsletter-jcard.png", "file": "assets/captures/b-r2-mobile-newsletter-jcard.png" } ], "check": { "score": 1, "system": "css-vars", "present": 7, "devices": [ { "id": "dna1", "status": "present" }, { "id": "dna2", "status": "present" }, { "id": "dna3", "status": "present" }, { "id": "dna4", "status": "present" }, { "id": "dna5", "status": "present" }, { "id": "dna6", "status": "present" }, { "id": "dna7", "status": "present" } ], "style": { "atStart": { "stylesheets": [], "handWritten": 0, "classes": 0 }, "now": { "stylesheets": [ "style.css" ], "handWritten": 392, "classes": 134 } }, "houseStyle": { "signatures": [], "limit": 2 } }, "houseStyle": { "signatures": [ "a near-black ground lit by one warm amber accent" ], "count": 1, "of": 12, "limit": 2 }, "limits": [ "No Qloo data was used: the taste input is the agent's own prediction, frozen before the design began.", "The check shows that the declared tokens are in the files, not that the design is good. The review is the agent's own reading of its captures.", "One session is one sample. It shows where this design's choices came from, not that people prefer it." ] } ], "fonts": [ { "family": "Fraunces", "license": "OFL-1.1" }, { "family": "Inter", "license": "OFL-1.1" }, { "family": "DM Mono", "license": "OFL-1.1" }, { "family": "Archivo Black", "license": "OFL-1.1" }, { "family": "Familjen Grotesk", "license": "OFL-1.1" }, { "family": "Cutive Mono", "license": "OFL-1.1" }, { "family": "Literata", "license": "OFL-1.1" } ] }