{ "schemaVersion": "1.0", "kind": "comparison", "generatedAt": "2026-10-27T14:01:51.607Z", "host": "kiro", "writtenBy": { "name": "mousa", "version": "0.7.1" }, "medium": "web", "title": "For an audience that loves Elden Ring and Berserk", "audience": { "references": [ { "name": "Elden Ring", "found": true }, { "name": "Berserk", "found": true } ] }, "headline": { "value": "0.74", "text": "heuristic distance between the two designs, from 0 (alike) to 1", "sentence": "7 of 7 devices rest on what the prediction did not contain." }, "arms": [ { "label": "With Qloo", "folder": "compare/with-qloo", "taste": "qloo", "kind": "session", "headline": { "value": "7 of 7", "text": "design devices rest on what the model did not predict", "sentence": "7 of 7 devices rest on what the prediction did not contain." }, "link": "/gallery/try-7e18e053/arms/with-qloo/" }, { "label": "Without Qloo", "folder": "compare/without-qloo", "taste": "own prediction", "kind": "baseline", "headline": { "value": "7", "text": "design devices rest on the model's own prediction, with no Qloo data", "sentence": "7 devices rest on the prediction alone; no Qloo data was used." }, "link": "/gallery/try-7e18e053/arms/without-qloo/" } ], "samePrediction": true, "measure": "design", "distance": { "overall": 0.743, "palette": 0.698, "typography": 1, "structure": 0.929, "features": 0.33, "method": "Weighted heuristic: palette CIE76 color distance (35%), font family/class difference (20%), landmark section ID difference (25%), CSS property and signature-feature difference (20%)." }, "prediction": { "frozenAt": "2026-10-23T14:24:23.337Z", "sha256": "c4e823a96cb9d2d559dcec9cc85e15f92886d733b4f73eac52bcdfc1afd67951", "sealHolds": true, "summary": "Fans of grim, dark-fantasy worlds built on ruin, endurance and lonely struggle; they likely love doom and post-metal music, dark souls-like games, gothic and cosmic-horror fiction, and handmade, weathered material culture.", "groups": [ { "domain": "brand", "label": "Brands", "quality": false, "entries": [ { "name": "FromSoftware", "measured": false }, { "name": "Bandai Namco", "measured": false }, { "name": "Dark Horse Comics", "measured": false }, { "name": "Games Workshop", "measured": false }, { "name": "Relapse Records", "measured": false }, { "name": "Blackcraft Cult", "measured": false } ] }, { "domain": "movie", "label": "Films", "quality": false, "entries": [ { "name": "The Lord of the Rings: The Fellowship of the Ring", "measured": false }, { "name": "Princess Mononoke", "measured": false }, { "name": "Excalibur", "measured": false }, { "name": "The Green Knight", "measured": false }, { "name": "Conan the Barbarian", "measured": false }, { "name": "Dune", "measured": false } ] }, { "domain": "artist", "label": "Music", "quality": false, "entries": [ { "name": "Susumu Hirasawa", "measured": false }, { "name": "Sleep", "measured": false }, { "name": "Electric Wizard", "measured": false }, { "name": "Wardruna", "measured": false }, { "name": "Bathory", "measured": false }, { "name": "Kentaro Miura", "measured": false } ] }, { "domain": "book", "label": "Books", "quality": false, "entries": [ { "name": "A Song of Ice and Fire", "measured": false }, { "name": "The Name of the Wind", "measured": true, "as": "The Name of the Wind (The Kingkiller Chronicle, #1)" }, { "name": "Malazan Book of the Fallen", "measured": false }, { "name": "The Black Company", "measured": false }, { "name": "The Dark Tower", "measured": false }, { "name": "Elric of Melniboné", "measured": false } ] }, { "domain": "tv_show", "label": "TV", "quality": false, "entries": [ { "name": "Game of Thrones", "measured": false }, { "name": "Vinland Saga", "measured": false }, { "name": "Castlevania", "measured": false }, { "name": "Attack on Titan", "measured": false }, { "name": "Claymore", "measured": false }, { "name": "Arcane", "measured": false } ] }, { "domain": "style", "label": "Pacing", "quality": true, "entries": [ { "name": "slow and brooding", "measured": false }, { "name": "melancholic long takes", "measured": false }, { "name": "violent bursts", "measured": false }, { "name": "epic scale", "measured": false } ] }, { "domain": "aesthetic", "label": "Surfaces", "quality": true, "entries": [ { "name": "weathered stone and rust", "measured": false }, { "name": "gothic architecture", "measured": true, "as": "Gothic" }, { "name": "engraved, etched linework", "measured": false }, { "name": "candlelit gold on black", "measured": false } ] }, { "domain": "tone", "label": "Tone", "quality": true, "entries": [ { "name": "melancholic", "measured": false }, { "name": "grim", "measured": false }, { "name": "defiant", "measured": false }, { "name": "solitary", "measured": false } ] }, { "domain": "qualities", "label": "Shared qualities", "quality": true, "entries": [ { "name": "dark fantasy", "measured": true, "as": "Dark (tone)" }, { "name": "struggle against fate", "measured": false }, { "name": "ruin and decay", "measured": false }, { "name": "medieval brutality", "measured": false }, { "name": "cryptic lore", "measured": false } ] } ], "sketch": { "summary": "A near-black, candlelit page with tarnished-gold engraved serif type, a slowly rotating record drawn like an eclipse ring, and cryptic item-description copy for each section of the shop.", "palette": [ "#0e0c0a", "#1c1814", "#b08d4a", "#8a1c14", "#d9cfbf" ], "fonts": [ "Cormorant Garamond", "EB Garamond", "DM Mono" ], "sections": [ "hero", "crates", "listening-corner", "thursday-session", "hours", "visit", "newsletter" ], "motifs": [ "eclipse ring as a spinning record", "item-description captions", "weathered stone texture", "grace-like gold glow" ] } }, "measured": { "counts": { "works": 70, "worksPredicted": 1, "worksNew": 67, "qualities": 18, "qualitiesPredicted": 0, "tags": 24, "tagsPredicted": 2, "predictions": 30, "predictionsMeasured": 1, "requests": 12, "fromCache": 12 }, "qualities": { "look": [ { "name": "Energetic", "kind": "look quality", "mark": "new", "works": [ "JoJo's Bizarre Adventure", "Mastodon", "Mick Gordon" ], "domains": [ "TV", "music", "film" ] }, { "name": "Atmospheric", "kind": "look quality", "mark": "new", "works": [ "Nine Inch Nails", "A Perfect Circle", "The Ash Lad: In Search of the Golden Castle" ], "domains": [ "music", "film" ] }, { "name": "Kinetic", "kind": "look quality", "mark": "new", "works": [ "Samurai Champloo", "212 Warrior", "Code Geass: Lelouch of the Rebellion II - Transgression" ], "domains": [ "TV", "film" ] }, { "name": "Dynamic", "kind": "look quality", "mark": "new", "works": [ "Tool", "Deftones", "Opeth" ], "domains": [ "music" ] }, { "name": "Cinematic", "kind": "look quality", "mark": "new", "works": [ "Cowboy Bebop", "The Irregular at Magic High School: The Girl Who Calls the Stars" ], "domains": [ "TV", "film" ] } ], "mood": [ { "name": "Intense", "kind": "mood quality", "mark": "new", "works": [ "Berserk: The Golden Age Arc - Memorial Edition", "Deftones", "Street Sects" ], "domains": [ "TV", "music", "film" ] }, { "name": "Complex", "kind": "mood quality", "mark": "new", "works": [ "Berserk: The Golden Age Arc - Memorial Edition", "A Perfect Circle", "Code Geass: Lelouch of the Rebellion - Emperor" ], "domains": [ "TV", "music", "film" ] }, { "name": "Resourceful", "kind": "mood quality", "mark": "new", "works": [ "Berserk: The Golden Age Arc - Memorial Edition", "The Irregular at Magic High School: The Girl Who Calls the Stars", "Ajin Part 3: Shougeki" ], "domains": [ "TV", "film" ] }, { "name": "Action packed", "kind": "mood quality", "mark": "new", "works": [ "Berserk", "Asura", "Star Wars: The Force Unleashed" ], "domains": [ "TV", "film" ] }, { "name": "Brave", "kind": "mood quality", "mark": "new", "works": [ "Berserk: The Golden Age Arc - Memorial Edition", "The Witcher: Nightmare of the Wolf" ], "domains": [ "TV", "film" ] } ], "meaning": [ { "name": "Genre savvy", "kind": "meaning quality", "mark": "new", "works": [ "Berserk", "Asura", "Code Geass: Lelouch of the Rebellion II - Transgression" ], "domains": [ "TV", "film" ] }, { "name": "Action oriented", "kind": "meaning quality", "mark": "new", "works": [ "Hellsing Ultimate", "Zack Snyder's Justice League", "Mortal Kombat" ], "domains": [ "TV", "film" ] }, { "name": "Drama loving", "kind": "meaning quality", "mark": "new", "works": [ "Mob Psycho 100", "Inuyashiki", "Asura" ], "domains": [ "TV", "film" ] }, { "name": "Loyal", "kind": "meaning quality", "mark": "new", "works": [ "Tool", "Deftones", "Ghost" ], "domains": [ "music" ] }, { "name": "Sacrifice", "kind": "meaning quality", "mark": "new", "works": [ "Berserk: The Golden Age Arc - Memorial Edition", "Godzilla: King of the Monsters" ], "domains": [ "TV", "film" ] } ] }, "tags": { "pacing": [ { "name": "Empathetic", "kind": "pacing", "mark": "new" }, { "name": "Jazz Infused", "kind": "pacing", "mark": "new" }, { "name": "Multilayered", "kind": "pacing", "mark": "new" }, { "name": "Visually Haunting", "kind": "pacing", "mark": "new" }, { "name": "Technical", "kind": "pacing", "mark": "new" }, { "name": "Intricately Detailed", "kind": "pacing", "mark": "new" } ], "surfaces": [ { "name": "High Quality Leather", "kind": "surface", "mark": "new" }, { "name": "Urban Inspired", "kind": "surface", "mark": "new" }, { "name": "Neutral Color Palette", "kind": "surface", "mark": "new" }, { "name": "Gothic", "kind": "surface", "mark": "predicted" }, { "name": "Handcrafted Details", "kind": "surface", "mark": "new" }, { "name": "Contemporary Style", "kind": "surface", "mark": "new" } ], "tone": [ { "name": "Avant-Garde", "kind": "tone", "mark": "new" }, { "name": "Creativity", "kind": "tone", "mark": "new" }, { "name": "Hopeful", "kind": "tone", "mark": "new" }, { "name": "Dark", "kind": "tone", "mark": "predicted" }, { "name": "Artisanal", "kind": "tone", "mark": "new" }, { "name": "Artistic Expression", "kind": "tone", "mark": "new" } ] }, "worlds": [ { "label": "Brands", "works": [ { "name": "Razer", "kind": "brand", "mark": "new", "tags": [ "American companies established in 1998", "Consumer electronics brands", "Payment service providers" ] }, { "name": "Playstation", "kind": "brand", "mark": "new", "tags": [ "Futuristic", "Minimalist", "Sleek" ] }, { "name": "Sony", "kind": "brand", "mark": "new", "tags": [ "Minimalist Industrial Design", "Sleek Metallic Finishes", "Functional Geometry" ] }, { "name": "Xbox", "kind": "brand", "mark": "new", "tags": [ "Computer-related introductions in 2001", "Microsoft franchises", "Vague or ambiguous time from August 2016" ] } ] }, { "label": "Brands, lesser known", "works": [ { "name": "World Series of Poker Game", "kind": "brand", "mark": "new", "tags": [ "High-Contrast Graphics", "Casino-Inspired Visuals", "Dynamic Animations" ] }, { "name": "Cheetos Flamin' Hot", "kind": "brand", "mark": "new", "tags": [ "Neon Orange", "High-Contrast Graphics", "Playful Mascot Imagery" ] } ] }, { "label": "Films", "works": [ { "name": "The Witcher: Nightmare of the Wolf", "kind": "film", "mark": "new", "tags": [ "Gore heavy choreography", "World weary", "Brave" ] }, { "name": "Zack Snyder's Justice League", "kind": "film", "mark": "new", "tags": [ "Apotheosis", "Action oriented", "Heroism" ] }, { "name": "Godzilla: King of the Monsters", "kind": "film", "mark": "new", "tags": [ "Painterly", "Operatic", "Sacrifice" ] }, { "name": "Mortal Kombat", "kind": "film", "mark": "new", "tags": [ "Video game aesthetic", "Charismatic", "Action oriented" ] } ] }, { "label": "Films, lesser known", "works": [ { "name": "The Irregular at Magic High School: The Girl Who Calls the Stars", "kind": "film", "mark": "new", "tags": [ "Energetic", "Explosive set pieces", "Cinematic" ] }, { "name": "Asura", "kind": "film", "mark": "new", "tags": [ "Spectacular", "Ornate", "Mythic" ] } ] }, { "label": "Music", "works": [ { "name": "Tool", "kind": "music", "mark": "new", "tags": [ "Dynamic", "Immersive", "Atmospheric Metal" ] }, { "name": "Deftones", "kind": "music", "mark": "new", "tags": [ "Experimental Rock", "Intense", "Nu Metal" ] }, { "name": "Ghost", "kind": "music", "mark": "new", "tags": [ "Mysterious", "Satanic Progressive Rock", "Melodic Hard Rock" ] }, { "name": "Street Sects", "kind": "music", "mark": "new", "tags": [ "Experimental", "Confrontational", "Intense" ] } ] }, { "label": "Books", "works": [ { "name": "The Name of the Wind (The Kingkiller Chronicle, #1)", "kind": "book", "mark": "predicted", "tags": [ "Audiobook", "Adventure", "Epic" ] }, { "name": "The Blade Itself (The First Law, #1)", "kind": "book", "mark": "new", "tags": [ "Science Fiction Fantasy", "Magic", "Dark Fantasy" ] }, { "name": "The Wise Man's Fear (The Kingkiller Chronicle, #2)", "kind": "book", "mark": "new", "tags": [ "Fantasy", "Epic Fantasy", "Science Fiction Fantasy" ] }, { "name": "The Republic of Thieves (Gentleman Bastard, #3)", "kind": "book", "mark": "new", "tags": [ "High Fantasy", "Fiction", "Epic Fantasy" ] } ] }, { "label": "TV", "works": [ { "name": "JoJo's Bizarre Adventure", "kind": "TV", "mark": "new", "tags": [ "Pop art color blocking", "Energetic", "Adventurous" ] }, { "name": "Devilman: Crybaby", "kind": "TV", "mark": "new", "tags": [ "Expressionistic", "Bleak", "Social critique" ] }, { "name": "Berserk: The Golden Age Arc - Memorial Edition", "kind": "TV", "mark": "brief", "tags": [ "Cgi infused hand drawn look", "Ambitious", "Resourceful" ] }, { "name": "Berserk", "kind": "TV", "mark": "brief", "tags": [ "Action packed", "Genre savvy", "Magic" ] } ] } ], "required": [ { "name": "Deftones", "kind": "music", "mark": "new" }, { "name": "Berserk: The Golden Age Arc - Memorial Edition", "kind": "TV", "mark": "brief" }, { "name": "Code Geass: Lelouch of the Rebellion - Emperor", "kind": "film", "mark": "new" }, { "name": "Energetic", "kind": "look quality", "mark": "new" }, { "name": "Intense", "kind": "mood quality", "mark": "new" }, { "name": "Genre savvy", "kind": "meaning quality", "mark": "new" } ] }, "views": [ { "key": "desktop", "label": "desktop", "a": { "id": "r2-desktop", "round": 2, "view": "desktop", "width": 1440, "height": 900, "label": "desktop", "cited": true, "source": ".mousa/captures/r2-desktop.png", "file": "assets/captures/a-r2-desktop.png" }, "b": { "id": "r1-desktop", "round": 1, "view": "desktop", "width": 1440, "height": 900, "label": "desktop", "cited": true, "source": ".mousa/captures/r1-desktop.png", "file": "assets/captures/b-r1-desktop.png" } }, { "key": "mobile", "label": "mobile", "a": { "id": "r2-mobile", "round": 2, "view": "mobile", "width": 390, "height": 844, "label": "mobile", "cited": true, "source": ".mousa/captures/r2-mobile.png", "file": "assets/captures/a-r2-mobile.png" }, "b": { "id": "r1-mobile", "round": 1, "view": "mobile", "width": 390, "height": 844, "label": "mobile", "cited": true, "source": ".mousa/captures/r1-mobile.png", "file": "assets/captures/b-r1-mobile.png" } }, { "key": "desktop-corner", "label": "desktop · corner", "a": { "id": "r2-desktop-corner", "round": 2, "view": "desktop", "target": "corner", "width": 1440, "height": 900, "label": "desktop · corner", "cited": true, "source": ".mousa/captures/r2-desktop-corner.png", "file": "assets/captures/a-r2-desktop-corner.png" }, "b": null }, { "key": "mobile-inscriptions-full", "label": "mobile · inscriptions · full page", "a": null, "b": { "id": "r1-mobile-inscriptions-full", "round": 1, "view": "mobile", "target": "inscriptions", "full": true, "width": 390, "height": 3103, "label": "mobile · inscriptions · full page", "cited": true, "source": ".mousa/captures/r1-mobile-inscriptions-full.png", "file": "assets/captures/b-r1-mobile-inscriptions-full.png" } } ], "layers": [ { "layer": "palette", "arms": [ [ { "id": "dna1", "layer": "palette", "device": "Bone-and-ink ground with vermilion and cobalt colour blocks", "anchors": [ { "name": "Energetic", "kind": "look quality", "mark": "new" }, { "name": "Neutral Color Palette", "kind": "surface", "mark": "new" } ], "qualities": [ "Energetic", "Neutral Color Palette" ], "translation": "Energetic becomes two saturated, flat colour blocks used as whole panel fills, never as glow; Neutral Color Palette keeps everything else to bone, ink and concrete grey so the blocks hit hard.", "tokens": { "colors": [ "#efece4", "#0f0f12", "#ff3b1d", "#1f3cff", "#8d8f8c" ] }, "surprise": true, "moved": { "colors": [ "#ff3b1d", "#1f3cff", "#8d8f8c" ], "fonts": [], "ids": [] }, "method": "css-palette", "why": "Flat colour fills in custom properties are exactly what colour blocking needs.", "cluster": "Kinetic, high-contrast panels", "check": "present" } ], [ { "id": "dna1", "layer": "palette", "device": "Soot, stone, candle gold and rust", "anchors": [ { "name": "ruin and decay", "kind": "quality", "mark": "own" }, { "name": "dark fantasy", "kind": "quality", "mark": "own" }, { "name": "candlelit gold on black", "kind": "surface", "mark": "own" } ], "qualities": [ "ruin and decay", "dark fantasy" ], "translation": "Ruin and decay become a near-black ground warmed toward brown like old soot, a stone mid-tone for panels, one candle gold for every line and highlight, a dried-rust red used sparingly, and bone for body text.", "tokens": { "colors": [ "#0e0c0a", "#1c1814", "#c9a24a", "#8a3b1f", "#d8cdb8" ] }, "surprise": false, "method": "css-palette", "why": "The palette lives in custom properties used through var().", "cluster": "Candlelit ruin", "check": "present" } ] ] }, { "layer": "typography", "arms": [ [ { "id": "dna2", "layer": "typography", "device": "Compressed heavy capitals over a technical grotesque and mono", "anchors": [ { "name": "Intense", "kind": "mood quality", "mark": "new" }, { "name": "Berserk: The Golden Age Arc - Memorial Edition", "kind": "TV", "mark": "brief" }, { "name": "Complex", "kind": "mood quality", "mark": "new" } ], "qualities": [ "Intense", "Ambitious", "Complex" ], "translation": "Intense becomes tall, black-weight condensed capitals packed at a tight line-height; Complex becomes a technical grotesque for reading and a mono for facts like hours and times.", "tokens": { "fonts": [ "Big Shoulders Display", "Space Grotesk", "Space Mono" ], "css": [ "line-height: .82", "text-transform: uppercase" ] }, "surprise": true, "moved": { "colors": [], "fonts": [ "Big Shoulders Display", "Space Grotesk", "Space Mono" ], "ids": [] }, "method": "library-font", "why": "The three families are loaded from files and set through custom properties.", "cluster": "Intense, complex heavy sound", "check": "present" } ], [ { "id": "dna2", "layer": "typography", "device": "Carved display serif over a book serif, with spaced inscription capitals", "anchors": [ { "name": "cryptic lore", "kind": "quality", "mark": "own" }, { "name": "engraved, etched linework", "kind": "surface", "mark": "own" } ], "qualities": [ "cryptic lore" ], "translation": "Cryptic lore reads like a carved epigraph: a high-contrast, sharp old-style display serif for the name and headings, a classical book serif for reading, and small labels set in widely tracked capitals like letters cut into a lintel.", "tokens": { "fonts": [ "Cormorant Garamond", "EB Garamond" ], "css": [ "letter-spacing: 0.28em" ] }, "surprise": false, "method": "library-font", "why": "Both families come from the library with @font-face.", "cluster": "Etched chronicle", "check": "present" } ] ] }, { "layer": "imagery", "arms": [ [ { "id": "dna5", "layer": "imagery", "device": "Two stitched-leather turntables drawn in hard noir light", "anchors": [ { "name": "High Quality Leather", "kind": "surface", "mark": "new" }, { "name": "Handcrafted Details", "kind": "surface", "mark": "new" }, { "name": "Cowboy Bebop", "kind": "TV", "mark": "new" } ], "qualities": [ "High Quality Leather", "Handcrafted Details", "Film noir lighting" ], "translation": "High Quality Leather and Handcrafted Details become a drawn pair of decks on a leather plinth with dashed saddle-stitching, lit by a single hard diagonal shadow; plus a hero record with a speed-line burst.", "tokens": { "svg": [ "deck-pair", "speed-burst" ] }, "surprise": true, "method": "inline-svg", "why": "No pictures on this server; inline SVG draws the decks, stitching and burst.", "cluster": "Neutral, handcrafted, jazz-swung surfaces", "check": "present" } ], [ { "id": "dna3", "layer": "imagery", "device": "Etched gothic arch framing a waning record", "anchors": [ { "name": "gothic architecture", "kind": "surface", "mark": "own" }, { "name": "weathered stone and rust", "kind": "surface", "mark": "own" }, { "name": "FromSoftware", "kind": "brand", "mark": "own" } ], "qualities": [ "gothic architecture", "weathered stone and rust" ], "translation": "A pointed arch drawn in single-weight gold lines, with cracked voussoirs and fallen stones at its foot, frames a vinyl record whose shadow sweeps across it as a moon phase: wax and wane. FromSoftware stands only as evidence of the ruined-cathedral mood, not as any source of marks or art.", "tokens": { "ids": [ "hero-arch" ], "svg": [ "arch-record" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "hero-arch" ] }, "method": "inline-svg", "why": "Engraved linework is naturally a stroked inline SVG, animatable and local.", "cluster": "Candlelit ruin", "check": "present" } ] ] }, { "layer": "motion", "arms": [ [ { "id": "dna4", "layer": "motion", "device": "Off-beat panel slam and a 33⅓ spin", "anchors": [ { "name": "Jazz Infused", "kind": "pacing", "mark": "new" }, { "name": "Kinetic", "kind": "look quality", "mark": "new" } ], "qualities": [ "Jazz Infused", "Kinetic" ], "translation": "Jazz Infused becomes a swung stagger: panels slam in with a small overshoot on uneven delays; the record in the hero spins at one turn per 1.8 s, with a pause control.", "tokens": { "css": [ "animation: groove-spin 1.8s linear infinite" ], "keyframes": [ "panel-slam", "groove-spin" ] }, "surprise": true, "method": "css-motion", "why": "Keyframes on transform and opacity carry the swung stagger and the spin, with a reduced-motion fallback.", "cluster": "Neutral, handcrafted, jazz-swung surfaces", "check": "present" } ], [ { "id": "dna4", "layer": "motion", "device": "A slow turn and an ember breath", "anchors": [ { "name": "slow and brooding", "kind": "pacing", "mark": "own" } ], "qualities": [ "slow and brooding" ], "translation": "Slow, brooding pacing becomes a record that takes 33 seconds per turn and a candle glow that breathes over 6 seconds; nothing bounces. Both pause on a button and stop under reduced motion.", "tokens": { "css": [ "animation: wane-turn 33s linear infinite" ], "keyframes": [ "wane-turn", "ember-breath" ] }, "surprise": false, "method": "css-motion", "why": "Keyframes on the SVG record and the glow, with pause control and reduced-motion fallback.", "cluster": "The struggle goes on", "check": "present" } ] ] }, { "layer": "voice", "arms": [ [ { "id": "dna6", "layer": "voice", "device": "Short, loud lines with a hopeful turn", "anchors": [ { "name": "Deftones", "kind": "music", "mark": "new" }, { "name": "Hopeful", "kind": "tone", "mark": "new" } ], "qualities": [ "Intense", "Hopeful" ], "translation": "Intense becomes short declarative shouts; Hopeful turns each one toward coming back, listening together. Only the shop's stated facts are said.", "tokens": { "copy": [ "Records that hit back.", "Thursday, 19:30. Bring your ears.", "The needle drops. The room goes quiet." ] }, "surprise": true, "method": "copy", "why": "The lines are written directly into the page.", "cluster": "Intense, complex heavy sound", "check": "present" } ], [ { "id": "dna6", "layer": "voice", "device": "Grim, defiant lines that keep playing", "anchors": [ { "name": "struggle against fate", "kind": "quality", "mark": "own" }, { "name": "defiant", "kind": "tone", "mark": "own" }, { "name": "Susumu Hirasawa", "kind": "music", "mark": "own" } ], "qualities": [ "struggle against fate", "defiant" ], "translation": "The struggle against fate becomes short, grave sentences about records that end and are played again; defiance without bravado, melancholy without despair.", "tokens": { "copy": [ "Every record ends. Play it again.", "Two turntables wait in the corner. Sit, and let the needle fall.", "Leave your email. We will send word." ] }, "surprise": false, "method": "copy", "why": "Lines written into the headline, intros and form.", "cluster": "The struggle goes on", "check": "present" } ] ] }, { "layer": "layout", "arms": [ [ { "id": "dna3", "layer": "layout", "device": "Slanted panel grid with hard ink gutters", "anchors": [ { "name": "Kinetic", "kind": "look quality", "mark": "new" }, { "name": "Code Geass: Lelouch of the Rebellion - Emperor", "kind": "film", "mark": "new" } ], "qualities": [ "Kinetic", "Determined" ], "translation": "Kinetic becomes panels cut on a diagonal with thick black gutters on a six-column grid, so the eye moves across the page like a fight sequence.", "tokens": { "css": [ "grid-template-columns: repeat(6, 1fr)", "border: 4px solid var(--ink)" ], "ids": [ "panel-grid" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "panel-grid" ] }, "method": "css-layout", "why": "CSS grid and clip-path make the slanted panels without images.", "cluster": "Kinetic, high-contrast panels", "check": "present" } ], [] ] }, { "layer": "structure", "arms": [ [ { "id": "dna7", "layer": "structure", "device": "Numbered volume index", "anchors": [ { "name": "Genre savvy", "kind": "meaning quality", "mark": "new" }, { "name": "Loyal", "kind": "meaning quality", "mark": "new" } ], "qualities": [ "Genre savvy", "Loyal" ], "translation": "Genre savvy and Loyal become the page organised as numbered volumes, Vol. 01 to Vol. 05, with a sticky index readers jump through as they would a shelf of collected editions.", "tokens": { "ids": [ "volume-index" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "volume-index" ] }, "method": "css-layout", "why": "A sticky nav of numbered links over section ids is pure markup and CSS.", "cluster": "Genre-savvy loyalists", "check": "present" } ], [ { "id": "dna5", "layer": "structure", "device": "The shop told as four numbered inscriptions", "anchors": [ { "name": "cryptic lore", "kind": "quality", "mark": "own" }, { "name": "The Lord of the Rings: The Fellowship of the Ring", "kind": "film", "mark": "own" } ], "qualities": [ "cryptic lore" ], "translation": "Like a chronicle's chapters, the facts become inscriptions I to IV — the records, the listening corner, the Thursday gathering, the hours and the way — each headed by a Roman numeral; the Thursday session reads as a fellowship that meets.", "tokens": { "ids": [ "inscriptions", "gathering", "hours-tablet" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "inscriptions", "gathering", "hours-tablet" ] }, "method": "css-layout", "why": "Numbered sections in a grid that stacks on mobile.", "cluster": "Etched chronicle", "check": "present" } ] ] }, { "layer": "interaction", "arms": [ [], [ { "id": "dna7", "layer": "interaction", "device": "A sealed oath form whose gold line kindles on focus", "anchors": [ { "name": "solitary", "kind": "tone", "mark": "own" }, { "name": "melancholic", "kind": "tone", "mark": "own" } ], "qualities": [ "solitary" ], "translation": "A solitary act: one field for an email, on a dark tablet; on focus its underline kindles from rust to gold over a slow transition.", "tokens": { "css": [ "transition: border-color 0.9s ease, box-shadow 0.9s ease" ], "ids": [ "oath" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "oath" ] }, "method": "css-layout", "why": "A styled form with a slow focus transition.", "cluster": "The struggle goes on", "check": "present" } ] ] } ], "limits": [ "One pair is one sample. Model variance alone makes two designs differ, so one distance does not isolate what Qloo changed; repeat the pair before calling a difference the data's effect.", "The distance is a heuristic over palettes, type classes, landmark sections and CSS features. It does not measure quality or what people prefer.", "The headline counts devices anchored to what the prediction did not contain. It shows that the data changed the specification, not that the result is better." ], "records": [ { "schemaVersion": "1.0", "kind": "session", "generatedAt": "2026-10-27T14:01:51.604Z", "host": "kiro", "writtenBy": { "name": "mousa", "version": "0.7.1" }, "medium": "web", "taste": "qloo", "title": "For an audience that loves Elden Ring and Berserk", "audience": { "references": [ { "name": "Elden Ring", "found": true }, { "name": "Berserk", "found": true } ] }, "headline": { "value": "7 of 7", "text": "design devices rest on what the model did not predict", "sentence": "7 of 7 devices rest on what the prediction did not contain." }, "numbers": [ { "value": 70, "label": "works measured, 1 of them predicted" }, { "value": 18, "label": "shared qualities, 0 predicted" }, { "value": 24, "label": "pacing, surface and tone tags, 2 predicted" }, { "value": 12, "label": "Qloo requests" } ], "prediction": { "frozenAt": "2026-10-23T14:24:23.337Z", "sha256": "c4e823a96cb9d2d559dcec9cc85e15f92886d733b4f73eac52bcdfc1afd67951", "sealHolds": true, "summary": "Fans of grim, dark-fantasy worlds built on ruin, endurance and lonely struggle; they likely love doom and post-metal music, dark souls-like games, gothic and cosmic-horror fiction, and handmade, weathered material culture.", "groups": [ { "domain": "brand", "label": "Brands", "quality": false, "entries": [ { "name": "FromSoftware", "measured": false }, { "name": "Bandai Namco", "measured": false }, { "name": "Dark Horse Comics", "measured": false }, { "name": "Games Workshop", "measured": false }, { "name": "Relapse Records", "measured": false }, { "name": "Blackcraft Cult", "measured": false } ] }, { "domain": "movie", "label": "Films", "quality": false, "entries": [ { "name": "The Lord of the Rings: The Fellowship of the Ring", "measured": false }, { "name": "Princess Mononoke", "measured": false }, { "name": "Excalibur", "measured": false }, { "name": "The Green Knight", "measured": false }, { "name": "Conan the Barbarian", "measured": false }, { "name": "Dune", "measured": false } ] }, { "domain": "artist", "label": "Music", "quality": false, "entries": [ { "name": "Susumu Hirasawa", "measured": false }, { "name": "Sleep", "measured": false }, { "name": "Electric Wizard", "measured": false }, { "name": "Wardruna", "measured": false }, { "name": "Bathory", "measured": false }, { "name": "Kentaro Miura", "measured": false } ] }, { "domain": "book", "label": "Books", "quality": false, "entries": [ { "name": "A Song of Ice and Fire", "measured": false }, { "name": "The Name of the Wind", "measured": true, "as": "The Name of the Wind (The Kingkiller Chronicle, #1)" }, { "name": "Malazan Book of the Fallen", "measured": false }, { "name": "The Black Company", "measured": false }, { "name": "The Dark Tower", "measured": false }, { "name": "Elric of Melniboné", "measured": false } ] }, { "domain": "tv_show", "label": "TV", "quality": false, "entries": [ { "name": "Game of Thrones", "measured": false }, { "name": "Vinland Saga", "measured": false }, { "name": "Castlevania", "measured": false }, { "name": "Attack on Titan", "measured": false }, { "name": "Claymore", "measured": false }, { "name": "Arcane", "measured": false } ] }, { "domain": "style", "label": "Pacing", "quality": true, "entries": [ { "name": "slow and brooding", "measured": false }, { "name": "melancholic long takes", "measured": false }, { "name": "violent bursts", "measured": false }, { "name": "epic scale", "measured": false } ] }, { "domain": "aesthetic", "label": "Surfaces", "quality": true, "entries": [ { "name": "weathered stone and rust", "measured": false }, { "name": "gothic architecture", "measured": true, "as": "Gothic" }, { "name": "engraved, etched linework", "measured": false }, { "name": "candlelit gold on black", "measured": false } ] }, { "domain": "tone", "label": "Tone", "quality": true, "entries": [ { "name": "melancholic", "measured": false }, { "name": "grim", "measured": false }, { "name": "defiant", "measured": false }, { "name": "solitary", "measured": false } ] }, { "domain": "qualities", "label": "Shared qualities", "quality": true, "entries": [ { "name": "dark fantasy", "measured": true, "as": "Dark (tone)" }, { "name": "struggle against fate", "measured": false }, { "name": "ruin and decay", "measured": false }, { "name": "medieval brutality", "measured": false }, { "name": "cryptic lore", "measured": false } ] } ], "sketch": { "summary": "A near-black, candlelit page with tarnished-gold engraved serif type, a slowly rotating record drawn like an eclipse ring, and cryptic item-description copy for each section of the shop.", "palette": [ "#0e0c0a", "#1c1814", "#b08d4a", "#8a1c14", "#d9cfbf" ], "fonts": [ "Cormorant Garamond", "EB Garamond", "DM Mono" ], "sections": [ "hero", "crates", "listening-corner", "thursday-session", "hours", "visit", "newsletter" ], "motifs": [ "eclipse ring as a spinning record", "item-description captions", "weathered stone texture", "grace-like gold glow" ] } }, "measured": { "counts": { "works": 70, "worksPredicted": 1, "worksNew": 67, "qualities": 18, "qualitiesPredicted": 0, "tags": 24, "tagsPredicted": 2, "predictions": 30, "predictionsMeasured": 1, "requests": 12, "fromCache": 12 }, "qualities": { "look": [ { "name": "Energetic", "kind": "look quality", "mark": "new", "works": [ "JoJo's Bizarre Adventure", "Mastodon", "Mick Gordon" ], "domains": [ "TV", "music", "film" ] }, { "name": "Atmospheric", "kind": "look quality", "mark": "new", "works": [ "Nine Inch Nails", "A Perfect Circle", "The Ash Lad: In Search of the Golden Castle" ], "domains": [ "music", "film" ] }, { "name": "Kinetic", "kind": "look quality", "mark": "new", "works": [ "Samurai Champloo", "212 Warrior", "Code Geass: Lelouch of the Rebellion II - Transgression" ], "domains": [ "TV", "film" ] }, { "name": "Dynamic", "kind": "look quality", "mark": "new", "works": [ "Tool", "Deftones", "Opeth" ], "domains": [ "music" ] }, { "name": "Cinematic", "kind": "look quality", "mark": "new", "works": [ "Cowboy Bebop", "The Irregular at Magic High School: The Girl Who Calls the Stars" ], "domains": [ "TV", "film" ] } ], "mood": [ { "name": "Intense", "kind": "mood quality", "mark": "new", "works": [ "Berserk: The Golden Age Arc - Memorial Edition", "Deftones", "Street Sects" ], "domains": [ "TV", "music", "film" ] }, { "name": "Complex", "kind": "mood quality", "mark": "new", "works": [ "Berserk: The Golden Age Arc - Memorial Edition", "A Perfect Circle", "Code Geass: Lelouch of the Rebellion - Emperor" ], "domains": [ "TV", "music", "film" ] }, { "name": "Resourceful", "kind": "mood quality", "mark": "new", "works": [ "Berserk: The Golden Age Arc - Memorial Edition", "The Irregular at Magic High School: The Girl Who Calls the Stars", "Ajin Part 3: Shougeki" ], "domains": [ "TV", "film" ] }, { "name": "Action packed", "kind": "mood quality", "mark": "new", "works": [ "Berserk", "Asura", "Star Wars: The Force Unleashed" ], "domains": [ "TV", "film" ] }, { "name": "Brave", "kind": "mood quality", "mark": "new", "works": [ "Berserk: The Golden Age Arc - Memorial Edition", "The Witcher: Nightmare of the Wolf" ], "domains": [ "TV", "film" ] } ], "meaning": [ { "name": "Genre savvy", "kind": "meaning quality", "mark": "new", "works": [ "Berserk", "Asura", "Code Geass: Lelouch of the Rebellion II - Transgression" ], "domains": [ "TV", "film" ] }, { "name": "Action oriented", "kind": "meaning quality", "mark": "new", "works": [ "Hellsing Ultimate", "Zack Snyder's Justice League", "Mortal Kombat" ], "domains": [ "TV", "film" ] }, { "name": "Drama loving", "kind": "meaning quality", "mark": "new", "works": [ "Mob Psycho 100", "Inuyashiki", "Asura" ], "domains": [ "TV", "film" ] }, { "name": "Loyal", "kind": "meaning quality", "mark": "new", "works": [ "Tool", "Deftones", "Ghost" ], "domains": [ "music" ] }, { "name": "Sacrifice", "kind": "meaning quality", "mark": "new", "works": [ "Berserk: The Golden Age Arc - Memorial Edition", "Godzilla: King of the Monsters" ], "domains": [ "TV", "film" ] } ] }, "tags": { "pacing": [ { "name": "Empathetic", "kind": "pacing", "mark": "new" }, { "name": "Jazz Infused", "kind": "pacing", "mark": "new" }, { "name": "Multilayered", "kind": "pacing", "mark": "new" }, { "name": "Visually Haunting", "kind": "pacing", "mark": "new" }, { "name": "Technical", "kind": "pacing", "mark": "new" }, { "name": "Intricately Detailed", "kind": "pacing", "mark": "new" } ], "surfaces": [ { "name": "High Quality Leather", "kind": "surface", "mark": "new" }, { "name": "Urban Inspired", "kind": "surface", "mark": "new" }, { "name": "Neutral Color Palette", "kind": "surface", "mark": "new" }, { "name": "Gothic", "kind": "surface", "mark": "predicted" }, { "name": "Handcrafted Details", "kind": "surface", "mark": "new" }, { "name": "Contemporary Style", "kind": "surface", "mark": "new" } ], "tone": [ { "name": "Avant-Garde", "kind": "tone", "mark": "new" }, { "name": "Creativity", "kind": "tone", "mark": "new" }, { "name": "Hopeful", "kind": "tone", "mark": "new" }, { "name": "Dark", "kind": "tone", "mark": "predicted" }, { "name": "Artisanal", "kind": "tone", "mark": "new" }, { "name": "Artistic Expression", "kind": "tone", "mark": "new" } ] }, "worlds": [ { "label": "Brands", "works": [ { "name": "Razer", "kind": "brand", "mark": "new", "tags": [ "American companies established in 1998", "Consumer electronics brands", "Payment service providers" ] }, { "name": "Playstation", "kind": "brand", "mark": "new", "tags": [ "Futuristic", "Minimalist", "Sleek" ] }, { "name": "Sony", "kind": "brand", "mark": "new", "tags": [ "Minimalist Industrial Design", "Sleek Metallic Finishes", "Functional Geometry" ] }, { "name": "Xbox", "kind": "brand", "mark": "new", "tags": [ "Computer-related introductions in 2001", "Microsoft franchises", "Vague or ambiguous time from August 2016" ] } ] }, { "label": "Brands, lesser known", "works": [ { "name": "World Series of Poker Game", "kind": "brand", "mark": "new", "tags": [ "High-Contrast Graphics", "Casino-Inspired Visuals", "Dynamic Animations" ] }, { "name": "Cheetos Flamin' Hot", "kind": "brand", "mark": "new", "tags": [ "Neon Orange", "High-Contrast Graphics", "Playful Mascot Imagery" ] } ] }, { "label": "Films", "works": [ { "name": "The Witcher: Nightmare of the Wolf", "kind": "film", "mark": "new", "tags": [ "Gore heavy choreography", "World weary", "Brave" ] }, { "name": "Zack Snyder's Justice League", "kind": "film", "mark": "new", "tags": [ "Apotheosis", "Action oriented", "Heroism" ] }, { "name": "Godzilla: King of the Monsters", "kind": "film", "mark": "new", "tags": [ "Painterly", "Operatic", "Sacrifice" ] }, { "name": "Mortal Kombat", "kind": "film", "mark": "new", "tags": [ "Video game aesthetic", "Charismatic", "Action oriented" ] } ] }, { "label": "Films, lesser known", "works": [ { "name": "The Irregular at Magic High School: The Girl Who Calls the Stars", "kind": "film", "mark": "new", "tags": [ "Energetic", "Explosive set pieces", "Cinematic" ] }, { "name": "Asura", "kind": "film", "mark": "new", "tags": [ "Spectacular", "Ornate", "Mythic" ] } ] }, { "label": "Music", "works": [ { "name": "Tool", "kind": "music", "mark": "new", "tags": [ "Dynamic", "Immersive", "Atmospheric Metal" ] }, { "name": "Deftones", "kind": "music", "mark": "new", "tags": [ "Experimental Rock", "Intense", "Nu Metal" ] }, { "name": "Ghost", "kind": "music", "mark": "new", "tags": [ "Mysterious", "Satanic Progressive Rock", "Melodic Hard Rock" ] }, { "name": "Street Sects", "kind": "music", "mark": "new", "tags": [ "Experimental", "Confrontational", "Intense" ] } ] }, { "label": "Books", "works": [ { "name": "The Name of the Wind (The Kingkiller Chronicle, #1)", "kind": "book", "mark": "predicted", "tags": [ "Audiobook", "Adventure", "Epic" ] }, { "name": "The Blade Itself (The First Law, #1)", "kind": "book", "mark": "new", "tags": [ "Science Fiction Fantasy", "Magic", "Dark Fantasy" ] }, { "name": "The Wise Man's Fear (The Kingkiller Chronicle, #2)", "kind": "book", "mark": "new", "tags": [ "Fantasy", "Epic Fantasy", "Science Fiction Fantasy" ] }, { "name": "The Republic of Thieves (Gentleman Bastard, #3)", "kind": "book", "mark": "new", "tags": [ "High Fantasy", "Fiction", "Epic Fantasy" ] } ] }, { "label": "TV", "works": [ { "name": "JoJo's Bizarre Adventure", "kind": "TV", "mark": "new", "tags": [ "Pop art color blocking", "Energetic", "Adventurous" ] }, { "name": "Devilman: Crybaby", "kind": "TV", "mark": "new", "tags": [ "Expressionistic", "Bleak", "Social critique" ] }, { "name": "Berserk: The Golden Age Arc - Memorial Edition", "kind": "TV", "mark": "brief", "tags": [ "Cgi infused hand drawn look", "Ambitious", "Resourceful" ] }, { "name": "Berserk", "kind": "TV", "mark": "brief", "tags": [ "Action packed", "Genre savvy", "Magic" ] } ] } ], "required": [ { "name": "Deftones", "kind": "music", "mark": "new" }, { "name": "Berserk: The Golden Age Arc - Memorial Edition", "kind": "TV", "mark": "brief" }, { "name": "Code Geass: Lelouch of the Rebellion - Emperor", "kind": "film", "mark": "new" }, { "name": "Energetic", "kind": "look quality", "mark": "new" }, { "name": "Intense", "kind": "mood quality", "mark": "new" }, { "name": "Genre savvy", "kind": "meaning quality", "mark": "new" } ] }, "reading": { "clusters": [ { "id": "c1", "name": "Kinetic, high-contrast panels", "reading": "What this audience shares beyond grimness is speed and graphic punch: pop-art colour blocks, noir lighting and cut-on-the-beat action. The page should hit like a panel turn, not glow like a candle.", "layers": [ "palette", "layout", "motion" ], "refs": [ { "name": "Energetic", "kind": "look quality", "mark": "new" }, { "name": "Kinetic", "kind": "look quality", "mark": "new" }, { "name": "JoJo's Bizarre Adventure", "kind": "TV", "mark": "new" }, { "name": "Code Geass: Lelouch of the Rebellion - Emperor", "kind": "film", "mark": "new" }, { "name": "Cowboy Bebop", "kind": "TV", "mark": "new" }, { "name": "Samurai Champloo", "kind": "TV", "mark": "new" } ], "surprise": true }, { "id": "c2", "name": "Intense, complex heavy sound", "reading": "The music they love is heavy but technical and layered, with dynamic swings from quiet to loud. Type and voice should be loud, compressed and precise rather than ornamental.", "layers": [ "typography", "voice" ], "refs": [ { "name": "Intense", "kind": "mood quality", "mark": "new" }, { "name": "Complex", "kind": "mood quality", "mark": "new" }, { "name": "Dynamic", "kind": "look quality", "mark": "new" }, { "name": "Deftones", "kind": "music", "mark": "new" }, { "name": "Tool", "kind": "music", "mark": "new" }, { "name": "Opeth", "kind": "music", "mark": "new" }, { "name": "Berserk: The Golden Age Arc - Memorial Edition", "kind": "TV", "mark": "brief" } ], "surprise": true }, { "id": "c3", "name": "Neutral, handcrafted, jazz-swung surfaces", "reading": "The surfaces are restrained: neutral grounds, stitched leather, urban grit and handmade detail, paced with a jazz swing. This keeps the loud colour in blocks against a quiet bone-and-ink base.", "layers": [ "imagery", "palette", "motion" ], "refs": [ { "name": "Neutral Color Palette", "kind": "surface", "mark": "new" }, { "name": "High Quality Leather", "kind": "surface", "mark": "new" }, { "name": "Handcrafted Details", "kind": "surface", "mark": "new" }, { "name": "Urban Inspired", "kind": "surface", "mark": "new" }, { "name": "Jazz Infused", "kind": "pacing", "mark": "new" }, { "name": "Visually Haunting", "kind": "pacing", "mark": "new" } ], "surprise": true }, { "id": "c4", "name": "Genre-savvy loyalists", "reading": "They know their genres and stay loyal to their bands and series, numbered volume by volume, and the darkness carries a hopeful core. The page can be organised like a collected volume they return to.", "layers": [ "structure", "voice" ], "refs": [ { "name": "Genre savvy", "kind": "meaning quality", "mark": "new" }, { "name": "Loyal", "kind": "meaning quality", "mark": "new" }, { "name": "Berserk", "kind": "TV", "mark": "brief" }, { "name": "Action oriented", "kind": "meaning quality", "mark": "new" }, { "name": "Hopeful", "kind": "tone", "mark": "new" } ], "surprise": true } ], "setAside": [ { "name": "Razer", "kind": "brand", "mark": "new", "reason": "Its tags are corporate catalogue metadata (founding year, payment services), not a look or mood the audience shares." }, { "name": "Cheetos Flamin' Hot", "kind": "brand", "mark": "new", "reason": "A snack brand whose neon-orange packaging describes its product trade dress, not the audience's eye; using it would copy packaging." } ], "approach": "A one-page static site on a bone-white neutral ground with ink-black panels and two hard colour blocks, laid out as slanted manga-style panels and numbered like volumes. Heavy condensed type does the shouting, a technical mono does the facts, a drawn pair of stitched-leather turntables carries the imagery, and motion swings in on an off-beat stagger with one record spinning at 33⅓ that can be paused." }, "dna": { "thesis": "Wax & Wane as a kinetic, high-contrast comic volume: bone-and-ink panels slammed in at an angle, two hard colour blocks, compressed heavy type and a stitched-leather pair of decks, instead of a candlelit gold shrine.", "devices": [ { "id": "dna1", "layer": "palette", "device": "Bone-and-ink ground with vermilion and cobalt colour blocks", "anchors": [ { "name": "Energetic", "kind": "look quality", "mark": "new" }, { "name": "Neutral Color Palette", "kind": "surface", "mark": "new" } ], "qualities": [ "Energetic", "Neutral Color Palette" ], "translation": "Energetic becomes two saturated, flat colour blocks used as whole panel fills, never as glow; Neutral Color Palette keeps everything else to bone, ink and concrete grey so the blocks hit hard.", "tokens": { "colors": [ "#efece4", "#0f0f12", "#ff3b1d", "#1f3cff", "#8d8f8c" ] }, "surprise": true, "moved": { "colors": [ "#ff3b1d", "#1f3cff", "#8d8f8c" ], "fonts": [], "ids": [] }, "method": "css-palette", "why": "Flat colour fills in custom properties are exactly what colour blocking needs.", "cluster": "Kinetic, high-contrast panels", "check": "present" }, { "id": "dna2", "layer": "typography", "device": "Compressed heavy capitals over a technical grotesque and mono", "anchors": [ { "name": "Intense", "kind": "mood quality", "mark": "new" }, { "name": "Berserk: The Golden Age Arc - Memorial Edition", "kind": "TV", "mark": "brief" }, { "name": "Complex", "kind": "mood quality", "mark": "new" } ], "qualities": [ "Intense", "Ambitious", "Complex" ], "translation": "Intense becomes tall, black-weight condensed capitals packed at a tight line-height; Complex becomes a technical grotesque for reading and a mono for facts like hours and times.", "tokens": { "fonts": [ "Big Shoulders Display", "Space Grotesk", "Space Mono" ], "css": [ "line-height: .82", "text-transform: uppercase" ] }, "surprise": true, "moved": { "colors": [], "fonts": [ "Big Shoulders Display", "Space Grotesk", "Space Mono" ], "ids": [] }, "method": "library-font", "why": "The three families are loaded from files and set through custom properties.", "cluster": "Intense, complex heavy sound", "check": "present" }, { "id": "dna3", "layer": "layout", "device": "Slanted panel grid with hard ink gutters", "anchors": [ { "name": "Kinetic", "kind": "look quality", "mark": "new" }, { "name": "Code Geass: Lelouch of the Rebellion - Emperor", "kind": "film", "mark": "new" } ], "qualities": [ "Kinetic", "Determined" ], "translation": "Kinetic becomes panels cut on a diagonal with thick black gutters on a six-column grid, so the eye moves across the page like a fight sequence.", "tokens": { "css": [ "grid-template-columns: repeat(6, 1fr)", "border: 4px solid var(--ink)" ], "ids": [ "panel-grid" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "panel-grid" ] }, "method": "css-layout", "why": "CSS grid and clip-path make the slanted panels without images.", "cluster": "Kinetic, high-contrast panels", "check": "present" }, { "id": "dna4", "layer": "motion", "device": "Off-beat panel slam and a 33⅓ spin", "anchors": [ { "name": "Jazz Infused", "kind": "pacing", "mark": "new" }, { "name": "Kinetic", "kind": "look quality", "mark": "new" } ], "qualities": [ "Jazz Infused", "Kinetic" ], "translation": "Jazz Infused becomes a swung stagger: panels slam in with a small overshoot on uneven delays; the record in the hero spins at one turn per 1.8 s, with a pause control.", "tokens": { "css": [ "animation: groove-spin 1.8s linear infinite" ], "keyframes": [ "panel-slam", "groove-spin" ] }, "surprise": true, "method": "css-motion", "why": "Keyframes on transform and opacity carry the swung stagger and the spin, with a reduced-motion fallback.", "cluster": "Neutral, handcrafted, jazz-swung surfaces", "check": "present" }, { "id": "dna5", "layer": "imagery", "device": "Two stitched-leather turntables drawn in hard noir light", "anchors": [ { "name": "High Quality Leather", "kind": "surface", "mark": "new" }, { "name": "Handcrafted Details", "kind": "surface", "mark": "new" }, { "name": "Cowboy Bebop", "kind": "TV", "mark": "new" } ], "qualities": [ "High Quality Leather", "Handcrafted Details", "Film noir lighting" ], "translation": "High Quality Leather and Handcrafted Details become a drawn pair of decks on a leather plinth with dashed saddle-stitching, lit by a single hard diagonal shadow; plus a hero record with a speed-line burst.", "tokens": { "svg": [ "deck-pair", "speed-burst" ] }, "surprise": true, "method": "inline-svg", "why": "No pictures on this server; inline SVG draws the decks, stitching and burst.", "cluster": "Neutral, handcrafted, jazz-swung surfaces", "check": "present" }, { "id": "dna6", "layer": "voice", "device": "Short, loud lines with a hopeful turn", "anchors": [ { "name": "Deftones", "kind": "music", "mark": "new" }, { "name": "Hopeful", "kind": "tone", "mark": "new" } ], "qualities": [ "Intense", "Hopeful" ], "translation": "Intense becomes short declarative shouts; Hopeful turns each one toward coming back, listening together. Only the shop's stated facts are said.", "tokens": { "copy": [ "Records that hit back.", "Thursday, 19:30. Bring your ears.", "The needle drops. The room goes quiet." ] }, "surprise": true, "method": "copy", "why": "The lines are written directly into the page.", "cluster": "Intense, complex heavy sound", "check": "present" }, { "id": "dna7", "layer": "structure", "device": "Numbered volume index", "anchors": [ { "name": "Genre savvy", "kind": "meaning quality", "mark": "new" }, { "name": "Loyal", "kind": "meaning quality", "mark": "new" } ], "qualities": [ "Genre savvy", "Loyal" ], "translation": "Genre savvy and Loyal become the page organised as numbered volumes, Vol. 01 to Vol. 05, with a sticky index readers jump through as they would a shelf of collected editions.", "tokens": { "ids": [ "volume-index" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "volume-index" ] }, "method": "css-layout", "why": "A sticky nav of numbered links over section ids is pure markup and CSS.", "cluster": "Genre-savvy loyalists", "check": "present" } ], "stats": { "devices": 7, "layers": [ "palette", "typography", "layout", "motion", "imagery", "voice", "structure" ], "surpriseAnchored": 7, "measuredAnchored": 7, "predictionAnchored": 0, "qualityAnchored": 7 } }, "departure": { "sketch": { "palette": [ "#0e0c0a", "#1c1814", "#b08d4a", "#8a1c14", "#d9cfbf" ], "fonts": [ "Cormorant Garamond", "EB Garamond", "DM Mono" ], "sections": [ "hero", "crates", "listening-corner", "thursday-session", "hours", "visit", "newsletter" ] }, "palette": [ { "color": "#efece4", "nearest": "#d9cfbf", "delta": 11, "moved": false }, { "color": "#0f0f12", "nearest": "#0e0c0a", "delta": 3, "moved": false }, { "color": "#ff3b1d", "nearest": "#8a1c14", "delta": 46, "moved": true }, { "color": "#1f3cff", "nearest": "#0e0c0a", "delta": 120, "moved": true }, { "color": "#8d8f8c", "nearest": "#d9cfbf", "delta": 26, "moved": true } ], "fonts": [ { "name": "Big Shoulders Display", "moved": true }, { "name": "Space Grotesk", "moved": true }, { "name": "Space Mono", "moved": true } ], "ids": [ "panel-grid", "volume-index" ], "threshold": 20 }, "reviews": [ { "round": 1, "summary": "Palette, slanted panel grid, decks drawing and volume index all show as specified. The one shortfall is the cover headline breaking onto three lines on desktop, which makes it read tall rather than wide; the repair sets it on two lines.", "met": 4, "partly": 1, "missed": 0, "criteria": [ { "id": "r1", "device": "dna2", "look": "The hero headline 'WAX & WANE' sets in tall condensed black capitals filling most of the first screen's width, with body text in a grotesque and the hours in mono.", "capture": "r1-desktop", "verdict": "partly", "observed": "The headline sets in tall black condensed capitals, but stacked on three lines (WAX / & / WANE) it fills the height of the vermilion panel rather than its width, and pushes the tagline and button toward the fold; the mono vol labels and index read correctly.", "repair": "Set the headline on two lines, 'WAX &' and 'WANE', so it spreads across the panel and the tagline and call to action stay on the first screen." }, { "id": "r2", "device": "dna1", "look": "The first screen shows a bone-white ground, ink-black panels and at least one full vermilion block and one cobalt block, with no gold.", "capture": "r1-desktop", "verdict": "met", "observed": "First screen shows the bone ground, black gutters, a full vermilion cover panel and a full cobalt Vol. 01 panel beside it; no gold anywhere." }, { "id": "r3", "device": "dna3", "look": "The panels of the panel grid have visibly diagonal edges and thick black borders, and stack to one column without horizontal scroll at 390 pixels.", "capture": "r1-mobile", "verdict": "met", "observed": "At 390 px the panels stack to one column with slanted bottom edges cut against black gutters; no horizontal scroll is visible." }, { "id": "r4", "device": "dna5", "look": "The listening-corner panel shows a drawing of two turntables on a stitched plinth with dashed stitching visible.", "capture": "r1-desktop-corner", "verdict": "met", "observed": "The listening-corner panel shows two drawn turntables on a black plinth with a dashed stitch line around its edge, a hard vermilion offset shadow and pale diagonal light bands." }, { "id": "r5", "device": "dna7", "look": "A numbered index Vol. 01 to Vol. 05 is visible on the first screen and the headline fits on screen at 390 pixels.", "capture": "r1-mobile", "verdict": "met", "observed": "The masthead shows the numbered index 01 Vinyl to 05 Newsletter under the wordmark, and the stacked headline fits within the 390 px screen." } ] }, { "round": 2, "summary": "With the headline repair, every criterion is met on round-2 captures: colour-blocked bone-and-ink panels, slanted grid, compressed heavy type, stitched decks drawing and a visible volume index on both views.", "met": 5, "partly": 0, "missed": 0, "criteria": [ { "id": "r1", "device": "dna2", "look": "The hero headline 'WAX & WANE' sets in tall condensed black capitals filling most of the first screen's width, with body text in a grotesque and the hours in mono.", "capture": "r2-desktop", "verdict": "met", "observed": "The headline now sets on two lines, 'WAX &' and 'WANE', in tall black condensed capitals spanning most of the vermilion cover's text column; the tagline 'Records that hit back.' and the 'Find the shop' button sit on the first screen, and the hours/labels read in mono." }, { "id": "r2", "device": "dna1", "look": "The first screen shows a bone-white ground, ink-black panels and at least one full vermilion block and one cobalt block, with no gold.", "capture": "r2-desktop", "verdict": "met", "observed": "Bone ground and black gutters with a full vermilion cover panel and a full cobalt Vol. 01 panel side by side on the first screen; no gold appears." }, { "id": "r3", "device": "dna3", "look": "The panels of the panel grid have visibly diagonal edges and thick black borders, and stack to one column without horizontal scroll at 390 pixels.", "capture": "r2-mobile", "verdict": "met", "observed": "At 390 px the panels stack in one column with diagonal lower edges and thick black gutters; the content fits the width with no horizontal overflow." }, { "id": "r4", "device": "dna5", "look": "The listening-corner panel shows a drawing of two turntables on a stitched plinth with dashed stitching visible.", "capture": "r2-desktop-corner", "verdict": "met", "observed": "The listening-corner panel shows two turntables on a black plinth ringed by dashed stitching, with a hard vermilion offset shadow and pale diagonal light bands." }, { "id": "r5", "device": "dna7", "look": "A numbered index Vol. 01 to Vol. 05 is visible on the first screen and the headline fits on screen at 390 pixels.", "capture": "r2-mobile", "verdict": "met", "observed": "The index Vol. 01 Vinyl to 05 Newsletter shows under the wordmark at the top, and 'WAX &' / 'WANE' fits within the screen with the tagline and button visible." } ] } ], "captures": [ { "id": "r2-desktop", "round": 2, "view": "desktop", "width": 1440, "height": 900, "label": "desktop", "cited": true, "source": ".mousa/captures/r2-desktop.png", "file": "assets/captures/a-r2-desktop.png" }, { "id": "r2-mobile", "round": 2, "view": "mobile", "width": 390, "height": 844, "label": "mobile", "cited": true, "source": ".mousa/captures/r2-mobile.png", "file": "assets/captures/a-r2-mobile.png" }, { "id": "r2-desktop-corner", "round": 2, "view": "desktop", "target": "corner", "width": 1440, "height": 900, "label": "desktop · corner", "cited": true, "source": ".mousa/captures/r2-desktop-corner.png", "file": "assets/captures/a-r2-desktop-corner.png" } ], "check": { "score": 1, "system": "css-vars", "present": 7, "devices": [ { "id": "dna1", "status": "present" }, { "id": "dna2", "status": "present" }, { "id": "dna3", "status": "present" }, { "id": "dna4", "status": "present" }, { "id": "dna5", "status": "present" }, { "id": "dna6", "status": "present" }, { "id": "dna7", "status": "present" } ], "style": { "atStart": { "stylesheets": [], "handWritten": 0, "classes": 0 }, "now": { "stylesheets": [ "styles.css" ], "handWritten": 293, "classes": 64 } } }, "houseStyle": { "signatures": [ "zero-padded section or card numbers (01, 02, 03)" ], "count": 1, "of": 12, "limit": 2 }, "limits": [ "Qloo measured the entities, tags and shared qualities named here and how they relate to this audience. Every colour, font, layout, motion and line drawn from them is the agent's interpretation, marked as such.", "A name marked new was not in the prediction the agent froze before any data. Only names are published here: Qloo's ids, affinity scores, popularity and descriptions stay in the project.", "The check shows that the declared tokens are in the files, not that the design is good. The review is the agent's own reading of its captures.", "One session is one sample. It shows where this design's choices came from, not that people prefer it." ] }, { "schemaVersion": "1.0", "kind": "baseline", "generatedAt": "2026-10-27T14:01:51.606Z", "host": "kiro", "writtenBy": { "name": "mousa", "version": "0.7.1" }, "medium": "web", "taste": "own prediction", "title": "For an audience that loves Elden Ring and Berserk", "audience": { "references": [ { "name": "Elden Ring" }, { "name": "Berserk" } ] }, "headline": { "value": "7", "text": "design devices rest on the model's own prediction, with no Qloo data", "sentence": "7 devices rest on the prediction alone; no Qloo data was used." }, "numbers": [ { "value": 47, "label": "entries in the prediction" }, { "value": 0, "label": "Qloo requests" }, { "value": 7, "label": "design devices over 7 layers" } ], "prediction": { "frozenAt": "2026-10-23T14:24:23.337Z", "sha256": "c4e823a96cb9d2d559dcec9cc85e15f92886d733b4f73eac52bcdfc1afd67951", "sealHolds": true, "summary": "Fans of grim, dark-fantasy worlds built on ruin, endurance and lonely struggle; they likely love doom and post-metal music, dark souls-like games, gothic and cosmic-horror fiction, and handmade, weathered material culture.", "groups": [ { "domain": "brand", "label": "Brands", "quality": false, "entries": [ { "name": "FromSoftware" }, { "name": "Bandai Namco" }, { "name": "Dark Horse Comics" }, { "name": "Games Workshop" }, { "name": "Relapse Records" }, { "name": "Blackcraft Cult" } ] }, { "domain": "movie", "label": "Films", "quality": false, "entries": [ { "name": "The Lord of the Rings: The Fellowship of the Ring" }, { "name": "Princess Mononoke" }, { "name": "Excalibur" }, { "name": "The Green Knight" }, { "name": "Conan the Barbarian" }, { "name": "Dune" } ] }, { "domain": "artist", "label": "Music", "quality": false, "entries": [ { "name": "Susumu Hirasawa" }, { "name": "Sleep" }, { "name": "Electric Wizard" }, { "name": "Wardruna" }, { "name": "Bathory" }, { "name": "Kentaro Miura" } ] }, { "domain": "book", "label": "Books", "quality": false, "entries": [ { "name": "A Song of Ice and Fire" }, { "name": "The Name of the Wind" }, { "name": "Malazan Book of the Fallen" }, { "name": "The Black Company" }, { "name": "The Dark Tower" }, { "name": "Elric of Melniboné" } ] }, { "domain": "tv_show", "label": "TV", "quality": false, "entries": [ { "name": "Game of Thrones" }, { "name": "Vinland Saga" }, { "name": "Castlevania" }, { "name": "Attack on Titan" }, { "name": "Claymore" }, { "name": "Arcane" } ] }, { "domain": "style", "label": "Pacing", "quality": true, "entries": [ { "name": "slow and brooding" }, { "name": "melancholic long takes" }, { "name": "violent bursts" }, { "name": "epic scale" } ] }, { "domain": "aesthetic", "label": "Surfaces", "quality": true, "entries": [ { "name": "weathered stone and rust" }, { "name": "gothic architecture" }, { "name": "engraved, etched linework" }, { "name": "candlelit gold on black" } ] }, { "domain": "tone", "label": "Tone", "quality": true, "entries": [ { "name": "melancholic" }, { "name": "grim" }, { "name": "defiant" }, { "name": "solitary" } ] }, { "domain": "qualities", "label": "Shared qualities", "quality": true, "entries": [ { "name": "dark fantasy" }, { "name": "struggle against fate" }, { "name": "ruin and decay" }, { "name": "medieval brutality" }, { "name": "cryptic lore" } ] } ], "sketch": { "summary": "A near-black, candlelit page with tarnished-gold engraved serif type, a slowly rotating record drawn like an eclipse ring, and cryptic item-description copy for each section of the shop.", "palette": [ "#0e0c0a", "#1c1814", "#b08d4a", "#8a1c14", "#d9cfbf" ], "fonts": [ "Cormorant Garamond", "EB Garamond", "DM Mono" ], "sections": [ "hero", "crates", "listening-corner", "thursday-session", "hours", "visit", "newsletter" ], "motifs": [ "eclipse ring as a spinning record", "item-description captions", "weathered stone texture", "grace-like gold glow" ] } }, "reading": { "clusters": [ { "id": "c1", "name": "Candlelit ruin", "reading": "A world of crumbling stone lit by a single warm flame: the audience loves beauty found in decay, gold glinting out of near-black.", "layers": [ "palette", "imagery", "layout" ], "refs": [ { "name": "ruin and decay", "kind": "quality", "mark": "own" }, { "name": "dark fantasy", "kind": "quality", "mark": "own" }, { "name": "weathered stone and rust", "kind": "surface", "mark": "own" }, { "name": "candlelit gold on black", "kind": "surface", "mark": "own" }, { "name": "FromSoftware", "kind": "brand", "mark": "own" }, { "name": "gothic architecture", "kind": "surface", "mark": "own" } ] }, { "id": "c2", "name": "Etched chronicle", "reading": "Knowledge is carved and half-hidden: inscriptions, marginal notes and old manuscript type that reward the reader who lingers.", "layers": [ "typography", "structure" ], "refs": [ { "name": "cryptic lore", "kind": "quality", "mark": "own" }, { "name": "engraved, etched linework", "kind": "surface", "mark": "own" }, { "name": "The Lord of the Rings: The Fellowship of the Ring", "kind": "film", "mark": "own" }, { "name": "medieval brutality", "kind": "quality", "mark": "own" } ] }, { "id": "c3", "name": "The struggle goes on", "reading": "A solitary figure pressing on against a turning wheel of fate; slow, brooding rhythm with a defiant, melancholic voice — and music as the thing that carries them.", "layers": [ "voice", "motion", "interaction" ], "refs": [ { "name": "struggle against fate", "kind": "quality", "mark": "own" }, { "name": "slow and brooding", "kind": "pacing", "mark": "own" }, { "name": "melancholic", "kind": "tone", "mark": "own" }, { "name": "defiant", "kind": "tone", "mark": "own" }, { "name": "Susumu Hirasawa", "kind": "music", "mark": "own" }, { "name": "solitary", "kind": "tone", "mark": "own" } ] } ], "setAside": [ { "name": "Blackcraft Cult", "kind": "brand", "mark": "own", "reason": "An apparel label's shock-occult branding, a catalogue aesthetic rather than what the audience shares about the two works." }, { "name": "Arcane", "kind": "TV", "mark": "own", "reason": "Bright painterly steampunk colour sits outside the grim medieval register shared by the rest." } ], "approach": "A single dark page like a ruined chapel at night: near-black stone with ember gold, an engraved SVG of a gothic arch framing a slowly turning record that waxes and wanes like a moon. Headings in a sharp blackletter-adjacent serif, body in a readable book serif, a cryptic numbered-inscription structure for the shop's facts, and a defiant, melancholic voice for the copy. Motion is slow: the record turns over 30 seconds, candle flicker is gentle, with pause and reduced-motion fallbacks." }, "dna": { "thesis": "Wax & Wane as a candlelit ruin: a gothic arch of etched gold lines on soot-black stone, framing a record that waxes and wanes like a moon, with the shop's facts carved as numbered inscriptions and a voice that keeps playing against the end.", "devices": [ { "id": "dna1", "layer": "palette", "device": "Soot, stone, candle gold and rust", "anchors": [ { "name": "ruin and decay", "kind": "quality", "mark": "own" }, { "name": "dark fantasy", "kind": "quality", "mark": "own" }, { "name": "candlelit gold on black", "kind": "surface", "mark": "own" } ], "qualities": [ "ruin and decay", "dark fantasy" ], "translation": "Ruin and decay become a near-black ground warmed toward brown like old soot, a stone mid-tone for panels, one candle gold for every line and highlight, a dried-rust red used sparingly, and bone for body text.", "tokens": { "colors": [ "#0e0c0a", "#1c1814", "#c9a24a", "#8a3b1f", "#d8cdb8" ] }, "surprise": false, "method": "css-palette", "why": "The palette lives in custom properties used through var().", "cluster": "Candlelit ruin", "check": "present" }, { "id": "dna2", "layer": "typography", "device": "Carved display serif over a book serif, with spaced inscription capitals", "anchors": [ { "name": "cryptic lore", "kind": "quality", "mark": "own" }, { "name": "engraved, etched linework", "kind": "surface", "mark": "own" } ], "qualities": [ "cryptic lore" ], "translation": "Cryptic lore reads like a carved epigraph: a high-contrast, sharp old-style display serif for the name and headings, a classical book serif for reading, and small labels set in widely tracked capitals like letters cut into a lintel.", "tokens": { "fonts": [ "Cormorant Garamond", "EB Garamond" ], "css": [ "letter-spacing: 0.28em" ] }, "surprise": false, "method": "library-font", "why": "Both families come from the library with @font-face.", "cluster": "Etched chronicle", "check": "present" }, { "id": "dna3", "layer": "imagery", "device": "Etched gothic arch framing a waning record", "anchors": [ { "name": "gothic architecture", "kind": "surface", "mark": "own" }, { "name": "weathered stone and rust", "kind": "surface", "mark": "own" }, { "name": "FromSoftware", "kind": "brand", "mark": "own" } ], "qualities": [ "gothic architecture", "weathered stone and rust" ], "translation": "A pointed arch drawn in single-weight gold lines, with cracked voussoirs and fallen stones at its foot, frames a vinyl record whose shadow sweeps across it as a moon phase: wax and wane. FromSoftware stands only as evidence of the ruined-cathedral mood, not as any source of marks or art.", "tokens": { "ids": [ "hero-arch" ], "svg": [ "arch-record" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "hero-arch" ] }, "method": "inline-svg", "why": "Engraved linework is naturally a stroked inline SVG, animatable and local.", "cluster": "Candlelit ruin", "check": "present" }, { "id": "dna4", "layer": "motion", "device": "A slow turn and an ember breath", "anchors": [ { "name": "slow and brooding", "kind": "pacing", "mark": "own" } ], "qualities": [ "slow and brooding" ], "translation": "Slow, brooding pacing becomes a record that takes 33 seconds per turn and a candle glow that breathes over 6 seconds; nothing bounces. Both pause on a button and stop under reduced motion.", "tokens": { "css": [ "animation: wane-turn 33s linear infinite" ], "keyframes": [ "wane-turn", "ember-breath" ] }, "surprise": false, "method": "css-motion", "why": "Keyframes on the SVG record and the glow, with pause control and reduced-motion fallback.", "cluster": "The struggle goes on", "check": "present" }, { "id": "dna5", "layer": "structure", "device": "The shop told as four numbered inscriptions", "anchors": [ { "name": "cryptic lore", "kind": "quality", "mark": "own" }, { "name": "The Lord of the Rings: The Fellowship of the Ring", "kind": "film", "mark": "own" } ], "qualities": [ "cryptic lore" ], "translation": "Like a chronicle's chapters, the facts become inscriptions I to IV — the records, the listening corner, the Thursday gathering, the hours and the way — each headed by a Roman numeral; the Thursday session reads as a fellowship that meets.", "tokens": { "ids": [ "inscriptions", "gathering", "hours-tablet" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "inscriptions", "gathering", "hours-tablet" ] }, "method": "css-layout", "why": "Numbered sections in a grid that stacks on mobile.", "cluster": "Etched chronicle", "check": "present" }, { "id": "dna6", "layer": "voice", "device": "Grim, defiant lines that keep playing", "anchors": [ { "name": "struggle against fate", "kind": "quality", "mark": "own" }, { "name": "defiant", "kind": "tone", "mark": "own" }, { "name": "Susumu Hirasawa", "kind": "music", "mark": "own" } ], "qualities": [ "struggle against fate", "defiant" ], "translation": "The struggle against fate becomes short, grave sentences about records that end and are played again; defiance without bravado, melancholy without despair.", "tokens": { "copy": [ "Every record ends. Play it again.", "Two turntables wait in the corner. Sit, and let the needle fall.", "Leave your email. We will send word." ] }, "surprise": false, "method": "copy", "why": "Lines written into the headline, intros and form.", "cluster": "The struggle goes on", "check": "present" }, { "id": "dna7", "layer": "interaction", "device": "A sealed oath form whose gold line kindles on focus", "anchors": [ { "name": "solitary", "kind": "tone", "mark": "own" }, { "name": "melancholic", "kind": "tone", "mark": "own" } ], "qualities": [ "solitary" ], "translation": "A solitary act: one field for an email, on a dark tablet; on focus its underline kindles from rust to gold over a slow transition.", "tokens": { "css": [ "transition: border-color 0.9s ease, box-shadow 0.9s ease" ], "ids": [ "oath" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "oath" ] }, "method": "css-layout", "why": "A styled form with a slow focus transition.", "cluster": "The struggle goes on", "check": "present" } ], "stats": { "devices": 7, "layers": [ "palette", "typography", "imagery", "motion", "structure", "voice", "interaction" ], "surpriseAnchored": 0, "measuredAnchored": 0, "predictionAnchored": 7, "qualityAnchored": 7 } }, "departure": { "sketch": { "palette": [ "#0e0c0a", "#1c1814", "#b08d4a", "#8a1c14", "#d9cfbf" ], "fonts": [ "Cormorant Garamond", "EB Garamond", "DM Mono" ], "sections": [ "hero", "crates", "listening-corner", "thursday-session", "hours", "visit", "newsletter" ] }, "palette": [ { "color": "#0e0c0a", "nearest": "#0e0c0a", "delta": 0, "moved": false }, { "color": "#1c1814", "nearest": "#1c1814", "delta": 0, "moved": false }, { "color": "#c9a24a", "nearest": "#b08d4a", "delta": 13, "moved": false }, { "color": "#8a3b1f", "nearest": "#8a1c14", "delta": 14, "moved": false }, { "color": "#d8cdb8", "nearest": "#d9cfbf", "delta": 3, "moved": false } ], "fonts": [ { "name": "Cormorant Garamond", "moved": false }, { "name": "EB Garamond", "moved": false } ], "ids": [ "hero-arch", "inscriptions", "gathering", "hours-tablet", "oath" ], "threshold": 20 }, "reviews": [ { "round": 1, "summary": "Round 1 captures show every planned criterion met: the etched arch and record carry the hero on desktop, the carved serif title fits on mobile, the four numbered inscriptions stack cleanly with exact hours and address, the palette stays soot-and-gold, and the form asks only for an email.", "met": 5, "partly": 0, "missed": 0, "criteria": [ { "id": "r1", "device": "dna3", "look": "The gold-line gothic arch with the record inside fills the right half of the first screen beside the Wax & Wane name.", "capture": "r1-desktop", "verdict": "met", "observed": "At 1440 wide the gold-line pointed arch with cracked voussoirs, fallen stones and the record (rust label, gold grooves, partial soot shadow) sits in the right half of the first screen, beside the Wax & Wane title block on the left." }, { "id": "r2", "device": "dna2", "look": "\"Wax & Wane\" is set large in the carved display serif and fits within 390 pixels without overflowing, with a widely tracked capital label above it.", "capture": "r1-mobile", "verdict": "met", "observed": "At 390 wide 'Wax & Wane' is set large in Cormorant Garamond on one line within the viewport with no overflow; the tracked capital label 'RECORD SHOP · MODA · KADIKÖY' sits above it." }, { "id": "r3", "device": "dna5", "look": "The inscriptions section shows Roman numerals heading each fact block in a stacked column, with the hours tablet listing Tuesday to Sunday 12:00 to 21:00 and Monday closed.", "capture": "r1-mobile-inscriptions-full", "verdict": "met", "observed": "The inscriptions stack in one column on mobile, each headed by a gold Roman numeral I–IV; block IV lists Tuesday – Sunday 12:00 – 21:00 and Monday Closed, followed by Moda Caddesi 42, Kadıköy, Istanbul." }, { "id": "r4", "device": "dna1", "look": "The page ground is near-black with gold lines and bone text; rust appears only in small accents; no light backgrounds.", "capture": "r1-desktop", "verdict": "met", "observed": "The ground is near-black soot with faint warm glows, lines and the italic lede in candle gold, body text in bone; rust appears only on the record label, the cracks and small accents. No light backgrounds." }, { "id": "r5", "device": "dna7", "look": "The newsletter form shows a single email field and a submit button on a dark tablet, with no other fields.", "capture": "r1-mobile-inscriptions-full", "verdict": "met", "observed": "The newsletter tablet shows the heading 'Leave your email. We will send word.', one 'Email address' field and a 'Sign up' button stacked beneath it on a dark stone panel; no other fields." } ] } ], "captures": [ { "id": "r1-desktop", "round": 1, "view": "desktop", "width": 1440, "height": 900, "label": "desktop", "cited": true, "source": ".mousa/captures/r1-desktop.png", "file": "assets/captures/b-r1-desktop.png" }, { "id": "r1-mobile", "round": 1, "view": "mobile", "width": 390, "height": 844, "label": "mobile", "cited": true, "source": ".mousa/captures/r1-mobile.png", "file": "assets/captures/b-r1-mobile.png" }, { "id": "r1-mobile-inscriptions-full", "round": 1, "view": "mobile", "target": "inscriptions", "full": true, "width": 390, "height": 3103, "label": "mobile · inscriptions · full page", "cited": true, "source": ".mousa/captures/r1-mobile-inscriptions-full.png", "file": "assets/captures/b-r1-mobile-inscriptions-full.png" } ], "check": { "score": 1, "system": "css-vars", "present": 7, "devices": [ { "id": "dna1", "status": "present" }, { "id": "dna2", "status": "present" }, { "id": "dna3", "status": "present" }, { "id": "dna4", "status": "present" }, { "id": "dna5", "status": "present" }, { "id": "dna6", "status": "present" }, { "id": "dna7", "status": "present" } ], "style": { "atStart": { "stylesheets": [], "handWritten": 0, "classes": 0 }, "now": { "stylesheets": [ "style.css" ], "handWritten": 223, "classes": 47 } } }, "houseStyle": { "signatures": [ "a display serif model-made pages default to", "one italic word set apart in a heading", "a near-black ground lit by one warm amber accent" ], "count": 3, "of": 12, "limit": 2 }, "limits": [ "No Qloo data was used: the taste input is the agent's own prediction, frozen before the design began.", "The check shows that the declared tokens are in the files, not that the design is good. The review is the agent's own reading of its captures.", "One session is one sample. It shows where this design's choices came from, not that people prefer it." ] } ], "fonts": [ { "family": "Fraunces", "license": "OFL-1.1" }, { "family": "Inter", "license": "OFL-1.1" }, { "family": "DM Mono", "license": "OFL-1.1" }, { "family": "Big Shoulders Display", "license": "OFL-1.1" }, { "family": "Space Grotesk", "license": "OFL-1.1" }, { "family": "Space Mono", "license": "OFL-1.1" }, { "family": "Cormorant Garamond", "license": "OFL-1.1" } ] }