{ "schemaVersion": "1.0", "kind": "comparison", "generatedAt": "2026-10-27T14:02:00.179Z", "host": "kiro", "writtenBy": { "name": "mousa", "version": "0.7.1" }, "medium": "web", "title": "For an audience that loves Paterson and Nujabes", "audience": { "references": [ { "name": "Paterson", "found": true }, { "name": "Nujabes", "found": true } ] }, "headline": { "value": "0.60", "text": "heuristic distance between the two designs, from 0 (alike) to 1", "sentence": "7 of 7 devices rest on what the prediction did not contain." }, "arms": [ { "label": "With Qloo", "folder": "compare/with-qloo", "taste": "qloo", "kind": "session", "headline": { "value": "7 of 7", "text": "design devices rest on what the model did not predict", "sentence": "7 of 7 devices rest on what the prediction did not contain." }, "link": "/gallery/try-f8d19b29/arms/with-qloo/" }, { "label": "Without Qloo", "folder": "compare/without-qloo", "taste": "own prediction", "kind": "baseline", "headline": { "value": "7", "text": "design devices rest on the model's own prediction, with no Qloo data", "sentence": "7 devices rest on the prediction alone; no Qloo data was used." }, "link": "/gallery/try-f8d19b29/arms/without-qloo/" } ], "samePrediction": true, "measure": "design", "distance": { "overall": 0.601, "palette": 0.409, "typography": 0.875, "structure": 0.929, "features": 0.256, "method": "Weighted heuristic: palette CIE76 color distance (35%), font family/class difference (20%), landmark section ID difference (25%), CSS property and signature-feature difference (20%)." }, "prediction": { "frozenAt": "2026-10-14T12:31:28.808Z", "summary": "Quiet, contemplative listeners who love everyday poetry and mellow, jazz-sampling lo-fi hip hop; they value craft, routine, analog warmth and small rituals over spectacle.", "groups": [ { "domain": "brand", "label": "Brands", "quality": false, "entries": [ { "name": "Muji", "measured": false }, { "name": "Moleskine", "measured": false }, { "name": "Kinfolk", "measured": false }, { "name": "Aesop", "measured": false }, { "name": "Audio-Technica", "measured": false }, { "name": "Patagonia", "measured": false } ] }, { "domain": "movie", "label": "Films", "quality": false, "entries": [ { "name": "Lost in Translation", "measured": false }, { "name": "Perfect Days", "measured": false }, { "name": "Columbus", "measured": false }, { "name": "Chungking Express", "measured": false }, { "name": "Coffee and Cigarettes", "measured": false }, { "name": "Before Sunrise", "measured": false } ] }, { "domain": "artist", "label": "Music", "quality": false, "entries": [ { "name": "J Dilla", "measured": true }, { "name": "Nujabes' collaborator Shing02", "measured": false }, { "name": "Khruangbin", "measured": false }, { "name": "Bonobo", "measured": false }, { "name": "Madlib", "measured": false }, { "name": "Tycho", "measured": false } ] }, { "domain": "book", "label": "Books", "quality": false, "entries": [ { "name": "Norwegian Wood", "measured": false }, { "name": "Lunch Poems", "measured": false }, { "name": "The Remains of the Day", "measured": false }, { "name": "Stoner", "measured": false }, { "name": "Kafka on the Shore", "measured": false } ] }, { "domain": "tv_show", "label": "TV", "quality": false, "entries": [ { "name": "Samurai Champloo", "measured": false }, { "name": "Cowboy Bebop", "measured": false }, { "name": "Midnight Diner", "measured": false }, { "name": "Atlanta", "measured": false }, { "name": "Twin Peaks", "measured": false } ] }, { "domain": "style", "label": "Pacing", "quality": true, "entries": [ { "name": "slow pacing", "measured": false }, { "name": "quiet", "measured": true }, { "name": "observational", "measured": false }, { "name": "minimalist", "measured": true }, { "name": "understated", "measured": false } ] }, { "domain": "aesthetic", "label": "Surfaces", "quality": true, "entries": [ { "name": "warm analog", "measured": false }, { "name": "film grain", "measured": false }, { "name": "muted earth tones", "measured": false }, { "name": "handmade", "measured": false }, { "name": "lo-fi", "measured": false } ] }, { "domain": "tone", "label": "Tone", "quality": true, "entries": [ { "name": "melancholic", "measured": true }, { "name": "contemplative", "measured": false }, { "name": "gentle", "measured": false }, { "name": "nostalgic", "measured": true }, { "name": "introspective", "measured": true } ] }, { "domain": "qualities", "label": "Shared qualities", "quality": true, "entries": [ { "name": "everyday poetry", "measured": false }, { "name": "routine and repetition", "measured": false }, { "name": "solitude", "measured": false }, { "name": "urban stillness", "measured": false }, { "name": "craft", "measured": false } ] } ], "sketch": { "summary": "A calm, warm one-page site like a notebook beside a turntable: cream paper, muted brown and dusk-blue accents, a slow-spinning record motif, typewriter-style labels and poem-like short copy.", "palette": [ "#f3ece0", "#2b2622", "#a5643a", "#3d4f63", "#c9b79c" ], "fonts": [ "Literata", "Courier Prime", "Instrument Serif" ], "sections": [ "hero", "shop", "listening-corner", "thursday-session", "visit", "newsletter" ], "motifs": [ "slowly spinning vinyl", "notebook poem lines", "waxing and waning moon phases", "film grain texture" ] } }, "measured": { "counts": { "works": 69, "worksPredicted": 1, "worksNew": 68, "qualities": 18, "qualitiesPredicted": 2, "tags": 24, "tagsPredicted": 3, "predictions": 28, "predictionsMeasured": 1, "requests": 12, "fromCache": 12 }, "qualities": { "look": [ { "name": "Atmospheric", "kind": "look quality", "mark": "new", "works": [ "Synecdoche, New York", "the Microphones", "Swiss Army Man" ], "domains": [ "film", "music" ] }, { "name": "Minimalist", "kind": "look quality", "mark": "predicted", "works": [ "the Microphones", "Sun Kil Moon", "MF DOOM" ], "domains": [ "music", "brand" ] }, { "name": "Raw", "kind": "look quality", "mark": "new", "works": [ "Neutral Milk Hotel", "Mount Eerie", "Jordaan Mason & the Horse Museum" ], "domains": [ "music", "film" ] }, { "name": "Naturalistic", "kind": "look quality", "mark": "new", "works": [ "The 1st Shop of Coffee Prince", "Dark Night", "Past Imperfect" ], "domains": [ "TV", "film" ] }, { "name": "Intimate", "kind": "look quality", "mark": "new", "works": [ "Nick Drake", "Ma" ], "domains": [ "music", "film" ] } ], "mood": [ { "name": "Reflective", "kind": "mood quality", "mark": "new", "works": [ "I'm Not a Robot", "Kino's Journey", "Anomalisa" ], "domains": [ "TV", "film" ] }, { "name": "Character driven", "kind": "mood quality", "mark": "new", "works": [ "The 1st Shop of Coffee Prince", "Melloga Chejil", "20th Century Women" ], "domains": [ "TV", "film" ] }, { "name": "Realistic", "kind": "mood quality", "mark": "new", "works": [ "Melloga Chejil", "Because This Is My First Life", "Starless Dreams" ], "domains": [ "TV", "film" ] }, { "name": "Experimental", "kind": "mood quality", "mark": "new", "works": [ "Neutral Milk Hotel", "Madvillain", "the Microphones" ], "domains": [ "music" ] }, { "name": "Complex", "kind": "mood quality", "mark": "new", "works": [ "Because This Is My First Life", "Madvillain" ], "domains": [ "TV", "music" ] } ], "meaning": [ { "name": "Identity", "kind": "meaning quality", "mark": "new", "works": [ "The 1st Shop of Coffee Prince", "the Microphones", "LoveTrue" ], "domains": [ "TV", "music", "film" ] }, { "name": "Emotionally engaged", "kind": "meaning quality", "mark": "new", "works": [ "I'm Not a Robot", "Youth", "Right Now, Wrong Then" ], "domains": [ "TV", "film" ] }, { "name": "Love", "kind": "meaning quality", "mark": "new", "works": [ "Mount Eerie", "J Dilla", "Nick Drake" ], "domains": [ "music", "film" ] }, { "name": "Empathetic", "kind": "meaning quality", "mark": "new", "works": [ "Because This Is My First Life", "Mommy", "One Week and a Day" ], "domains": [ "TV", "film" ] }, { "name": "Analytical", "kind": "meaning quality", "mark": "new", "works": [ "Katanagatari", "Right Now, Wrong Then", "Starless Dreams" ], "domains": [ "TV", "film" ] } ] }, "tags": { "pacing": [ { "name": "Quiet", "kind": "pacing", "mark": "predicted" }, { "name": "Pensive", "kind": "pacing", "mark": "new" }, { "name": "Visually Austere", "kind": "pacing", "mark": "new" }, { "name": "Deadpan", "kind": "pacing", "mark": "new" }, { "name": "Luminous", "kind": "pacing", "mark": "new" }, { "name": "Somber", "kind": "pacing", "mark": "new" } ], "surfaces": [ { "name": "Sculptural Designs", "kind": "surface", "mark": "new" }, { "name": "Sculptural", "kind": "surface", "mark": "new" }, { "name": "Architectural Design", "kind": "surface", "mark": "new" }, { "name": "Luxurious Packaging", "kind": "surface", "mark": "new" }, { "name": "Textural", "kind": "surface", "mark": "new" }, { "name": "Sharp Tailoring", "kind": "surface", "mark": "new" } ], "tone": [ { "name": "Thoughtful", "kind": "tone", "mark": "new" }, { "name": "Introspective", "kind": "tone", "mark": "predicted" }, { "name": "Inspiring", "kind": "tone", "mark": "new" }, { "name": "Melancholic", "kind": "tone", "mark": "predicted" }, { "name": "utility", "kind": "tone", "mark": "new" }, { "name": "Community-Oriented", "kind": "tone", "mark": "new" } ] }, "worlds": [ { "label": "Brands", "works": [ { "name": "LA Kings", "kind": "brand", "mark": "new", "tags": [ "Black And Silver Palette", "Minimalist Logo Design", "Iconic Visual Branding" ] }, { "name": "Starbucks", "kind": "brand", "mark": "new", "tags": [ "Companies based in Seattle", "Starbucks", "Food & Dining App" ] }, { "name": "Uniqlo", "kind": "brand", "mark": "new", "tags": [ "Clean Lines", "Neutral Palette", "Fashion" ] }, { "name": "The North Face", "kind": "brand", "mark": "new", "tags": [ "2010s fashion", "Clothing brands of the United States", "Mountaineering equipment manufacturers" ] } ] }, { "label": "Brands, lesser known", "works": [ { "name": "Maxwell House Coffee", "kind": "brand", "mark": "new", "tags": [ "Traditional", "Blue And Yellow Branding", "Clear And Functional" ] }, { "name": "Temu", "kind": "brand", "mark": "new", "tags": [ "Vibrant", "Busy", "Utility-Focused" ] } ] }, { "label": "Films", "works": [ { "name": "Anomalisa", "kind": "film", "mark": "new", "tags": [ "Moody", "Melancholic", "Character studies" ] }, { "name": "Frances Ha", "kind": "film", "mark": "new", "tags": [ "Self absorbed", "Reflective", "Charming" ] }, { "name": "The Lobster", "kind": "film", "mark": "new", "tags": [ "The forest", "Appreciates dark humor", "Agony" ] }, { "name": "Synecdoche, New York", "kind": "film", "mark": "new", "tags": [ "Atmospheric", "Art and creativity", "Electronic translator" ] } ] }, { "label": "Films, lesser known", "works": [ { "name": "The Happy Film", "kind": "film", "mark": "new", "tags": [ "Stylized", "Documentary like", "Emotional" ] }, { "name": "Dark Night", "kind": "film", "mark": "new", "tags": [ "Slow burn", "Naturalistic", "Atmospheric" ] } ] }, { "label": "Music", "works": [ { "name": "Neutral Milk Hotel", "kind": "music", "mark": "new", "tags": [ "Emotive", "Lo-Fi Psychedelic Folk", "Experimental" ] }, { "name": "Madvillain", "kind": "music", "mark": "new", "tags": [ "Experimental Hip Hop", "Underground Hip Hop", "Influential" ] }, { "name": "the Microphones", "kind": "music", "mark": "new", "tags": [ "Experimental Folk", "Minimalist", "Lo-Fi Indie Rock" ] }, { "name": "Mount Eerie", "kind": "music", "mark": "new", "tags": [ "Minimalist Acoustic", "Raw", "Experimental" ] } ] }, { "label": "Books", "works": [ { "name": "Island", "kind": "book", "mark": "new", "tags": [ "Fantasy", "Utopia", "British Literature" ] }, { "name": "Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values (Phaedrus, #1)", "kind": "book", "mark": "new", "tags": [ "Travel", "Self Help", "Fiction" ] }, { "name": "Brave New World", "kind": "book", "mark": "new", "tags": [ "Adult", "Science Fiction Fantasy", "Audiobook" ] }, { "name": "The God Delusion", "kind": "book", "mark": "new" } ] }, { "label": "TV", "works": [ { "name": "The 1st Shop of Coffee Prince", "kind": "TV", "mark": "new", "tags": [ "Naturalistic", "Low key hip", "Character driven" ] }, { "name": "Melloga Chejil", "kind": "TV", "mark": "new", "tags": [ "Character driven", "Realistic", "Compassionate" ] }, { "name": "Welcome to the N.H.K.", "kind": "TV", "mark": "new", "tags": [ "Hyperreal nightscapes", "Relatable", "Psychological" ] }, { "name": "My Mister", "kind": "TV", "mark": "new", "tags": [ "Overcoming adversity", "Corporate culture", "Workplace" ] } ] } ], "required": [ { "name": "the Microphones", "kind": "music", "mark": "new" }, { "name": "The 1st Shop of Coffee Prince", "kind": "TV", "mark": "new" }, { "name": "The Romantic Exiles", "kind": "film", "mark": "new" }, { "name": "Atmospheric", "kind": "look quality", "mark": "new" }, { "name": "Reflective", "kind": "mood quality", "mark": "new" }, { "name": "Identity", "kind": "meaning quality", "mark": "new" } ], "cautions": [ "Minimalist is carried mostly by brands (Foursquare, Harry's, GoPro): it may describe their products' design more than this audience's eye." ] }, "views": [ { "key": "desktop", "label": "desktop", "a": { "id": "r2-desktop", "round": 2, "view": "desktop", "width": 1440, "height": 900, "label": "desktop", "cited": true, "source": ".mousa/captures/r2-desktop.png", "file": "assets/captures/a-r2-desktop.png" }, "b": { "id": "r1-desktop", "round": 1, "view": "desktop", "width": 1440, "height": 900, "label": "desktop", "cited": true, "source": ".mousa/captures/r1-desktop.png", "file": "assets/captures/b-r1-desktop.png" } }, { "key": "mobile", "label": "mobile", "a": { "id": "r2-mobile", "round": 2, "view": "mobile", "width": 390, "height": 844, "label": "mobile", "cited": true, "source": ".mousa/captures/r2-mobile.png", "file": "assets/captures/a-r2-mobile.png" }, "b": { "id": "r1-mobile", "round": 1, "view": "mobile", "width": 390, "height": 844, "label": "mobile", "cited": true, "source": ".mousa/captures/r1-mobile.png", "file": "assets/captures/b-r1-mobile.png" } }, { "key": "mobile-week-ledger", "label": "mobile · week-ledger", "a": { "id": "r2-mobile-week-ledger", "round": 2, "view": "mobile", "target": "week-ledger", "width": 390, "height": 844, "label": "mobile · week-ledger", "cited": true, "source": ".mousa/captures/r2-mobile-week-ledger.png", "file": "assets/captures/a-r2-mobile-week-ledger.png" }, "b": null }, { "key": "desktop-corner", "label": "desktop · corner", "a": { "id": "r2-desktop-corner", "round": 2, "view": "desktop", "target": "corner", "width": 1440, "height": 900, "label": "desktop · corner", "cited": true, "source": ".mousa/captures/r2-desktop-corner.png", "file": "assets/captures/a-r2-desktop-corner.png" }, "b": null }, { "key": "desktop-week-strip", "label": "desktop · week-strip", "a": null, "b": { "id": "r1-desktop-week-strip", "round": 1, "view": "desktop", "target": "week-strip", "width": 1440, "height": 900, "label": "desktop · week-strip", "cited": false, "source": ".mousa/captures/r1-desktop-week-strip.png", "file": "assets/captures/b-r1-desktop-week-strip.png" } }, { "key": "desktop-listening-corner", "label": "desktop · listening-corner", "a": null, "b": { "id": "r1-desktop-listening-corner", "round": 1, "view": "desktop", "target": "listening-corner", "width": 1440, "height": 900, "label": "desktop · listening-corner", "cited": false, "source": ".mousa/captures/r1-desktop-listening-corner.png", "file": "assets/captures/b-r1-desktop-listening-corner.png" } }, { "key": "mobile-newsletter", "label": "mobile · newsletter", "a": null, "b": { "id": "r1-mobile-newsletter", "round": 1, "view": "mobile", "target": "newsletter", "width": 390, "height": 844, "label": "mobile · newsletter", "cited": false, "source": ".mousa/captures/r1-mobile-newsletter.png", "file": "assets/captures/b-r1-mobile-newsletter.png" } }, { "key": "mobile-hero-title", "label": "mobile · hero-title", "a": null, "b": { "id": "r1-mobile-hero-title", "round": 1, "view": "mobile", "target": "hero-title", "width": 390, "height": 844, "label": "mobile · hero-title", "cited": false, "source": ".mousa/captures/r1-mobile-hero-title.png", "file": "assets/captures/b-r1-mobile-hero-title.png" } } ], "layers": [ { "layer": "palette", "arms": [ [ { "id": "dna1", "layer": "palette", "device": "Night ink and one sodium lamp", "anchors": [ { "name": "Atmospheric", "kind": "look quality", "mark": "new" }, { "name": "Luminous", "kind": "pacing", "mark": "new" }, { "name": "The Romantic Exiles", "kind": "film", "mark": "new" } ], "qualities": [ "Atmospheric", "Luminous", "Observational" ], "translation": "Atmospheric and luminous become a deep blue-black ground with raw concrete greys and pale haze for text; a single sodium-yellow lamp colour is the only light, used for what is open, playing or next. A small signal red marks Thursday. The film is evidence of the observational, lit-in-the-dark atmosphere, not a source of colours.", "tokens": { "colors": [ "#0e1517", "#1f2a2b", "#8a948f", "#e6ebe4", "#f2e46b", "#ff5a3c" ] }, "surprise": true, "moved": { "colors": [ "#8a948f", "#f2e46b", "#ff5a3c" ], "fonts": [], "ids": [] }, "method": "css-palette", "why": "The palette lives in custom properties used through var() across the page.", "cluster": "Lit night, raw surfaces", "check": "present" } ], [ { "id": "dna1", "layer": "palette", "device": "Sleeve paper, brown wax and Moda dusk", "anchors": [ { "name": "craft", "kind": "quality", "mark": "own" }, { "name": "muted earth tones", "kind": "surface", "mark": "own" }, { "name": "solitude", "kind": "quality", "mark": "own" } ], "qualities": [ "craft", "muted earth tones", "solitude" ], "translation": "Craft and muted earth tones become cream sleeve paper, worn ink and a brown like old shellac; solitude adds one dusk blue, the colour of the sea road at evening, used sparingly for the Thursday session and the sign-up.", "tokens": { "colors": [ "#f3ece0", "#2b2622", "#a5643a", "#3d4f63", "#c9b79c" ] }, "surprise": false, "method": "css-palette", "why": "Custom properties hold the five colours so every section draws from one warm palette.", "cluster": "Warm analog grain", "check": "present" } ] ] }, { "layer": "typography", "arms": [ [ { "id": "dna2", "layer": "typography", "device": "Tall civic capitals over a plain grotesque, facts in mono", "anchors": [ { "name": "Visually Austere", "kind": "pacing", "mark": "new" }, { "name": "Raw", "kind": "look quality", "mark": "new" }, { "name": "Naturalistic", "kind": "look quality", "mark": "new" } ], "qualities": [ "Visually Austere", "Raw", "Naturalistic" ], "translation": "Visually austere and raw become tall, narrow uppercase display capitals like signage on a concrete wall, a sturdy unadorned grotesque for reading, and a calm monospace for addresses, hours and times, so facts read as plain record.", "tokens": { "fonts": [ "Big Shoulders Display", "Libre Franklin", "DM Mono" ], "css": [ "text-transform: uppercase", "letter-spacing: .02em" ] }, "surprise": true, "moved": { "colors": [], "fonts": [ "Big Shoulders Display", "Libre Franklin", "DM Mono" ], "ids": [] }, "method": "library-font", "why": "Three library families loaded locally carry the austere signage, reading and record-of-fact roles.", "cluster": "Lit night, raw surfaces", "check": "present" } ], [ { "id": "dna2", "layer": "typography", "device": "Poem-line serif, book text and typewriter labels", "anchors": [ { "name": "everyday poetry", "kind": "quality", "mark": "own" }, { "name": "Lunch Poems", "kind": "book", "mark": "own" } ], "qualities": [ "everyday poetry" ], "translation": "Everyday poetry becomes a tall, light display serif set in short lines like a poem jotted at lunch, a warm book serif for the reading text, and typewriter capitals for the plain facts: hours, address, days.", "tokens": { "fonts": [ "Instrument Serif", "Literata", "Courier Prime" ], "css": [ "letter-spacing: .12em" ] }, "surprise": false, "method": "library-font", "why": "The three library families are fetched locally and set through font variables.", "cluster": "The daily ritual", "check": "present" } ] ] }, { "layer": "imagery", "arms": [ [ { "id": "dna4", "layer": "imagery", "device": "Sculptural sleeve stack and turntable plan, drawn in line", "anchors": [ { "name": "Sculptural", "kind": "surface", "mark": "new" }, { "name": "Architectural Design", "kind": "surface", "mark": "new" }, { "name": "Textural", "kind": "surface", "mark": "new" } ], "qualities": [ "Sculptural", "Architectural Design", "Textural" ], "translation": "Sculptural and architectural surfaces become an inline SVG of record sleeves stacked as leaning slabs with groove relief, and a second SVG that draws the listening corner as an architect's plan: two turntables, a bench, the window.", "tokens": { "ids": [ "window" ], "svg": [ "sleeve-stack", "corner-plan" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "window" ] }, "method": "inline-svg", "why": "No pictures on this server; the sculptural forms are best drawn as line SVG anyway.", "cluster": "Sculptural, textural form", "check": "present" } ], [ { "id": "dna4", "layer": "imagery", "device": "Hand-drawn record with a waxing and waning moon label", "anchors": [ { "name": "warm analog", "kind": "surface", "mark": "own" }, { "name": "handmade", "kind": "surface", "mark": "own" }, { "name": "J Dilla", "kind": "music", "mark": "own" } ], "qualities": [ "warm analog", "handmade" ], "translation": "Warm analog and handmade become an inline line drawing of a record with uneven grooves, its centre label a moon phase; a row of eight moon phases draws the shop's name. The beat-maker stands as evidence of dusty, loving repetition, never as a picture of him.", "tokens": { "ids": [ "hero" ], "svg": [ "record-drawing", "moon-phases" ] }, "surprise": false, "method": "inline-svg", "why": "No pictures here; an inline line drawing carries the handmade, warm analog record and moon phases.", "cluster": "Warm analog grain", "check": "present" } ] ] }, { "layer": "motion", "arms": [ [ { "id": "dna3", "layer": "motion", "device": "Twelve-second lamp breath", "anchors": [ { "name": "Pensive", "kind": "pacing", "mark": "new" }, { "name": "Quiet", "kind": "pacing", "mark": "predicted" } ], "qualities": [ "Pensive", "Quiet" ], "translation": "Pensive, quiet pacing becomes one slow brightening and dimming of the lamp glow behind the window, with no overshoot, plus sections that rise in over 1.4 s; everything stops under reduced motion and the loop has a pause button.", "tokens": { "css": [ "animation: lamp-breath 12s ease-in-out infinite" ], "keyframes": [ "lamp-breath" ] }, "surprise": true, "method": "css-motion", "why": "A single CSS keyframe loop on the lamp glow plus IntersectionObserver entrances; reduced-motion and pause handled in CSS.", "cluster": "Pensive, deadpan tempo", "check": "present" } ], [ { "id": "dna3", "layer": "motion", "device": "A record turning slower than it should", "anchors": [ { "name": "slow pacing", "kind": "pacing", "mark": "own" }, { "name": "quiet", "kind": "pacing", "mark": "own" } ], "qualities": [ "slow pacing", "quiet" ], "translation": "Slow pacing becomes one record turning once every twenty-four seconds, a lazy grain flicker, and sections that settle in softly; all of it pauses on request and stops under reduced motion.", "tokens": { "css": [ "animation: record-turn 24s linear infinite" ], "keyframes": [ "record-turn", "settle-in" ] }, "surprise": false, "method": "css-motion", "why": "A CSS keyframe turns the record and settles sections in, with a pause button and reduced-motion fallback.", "cluster": "The daily ritual", "check": "present" } ] ] }, { "layer": "voice", "arms": [ [ { "id": "dna5", "layer": "voice", "device": "Dry, thoughtful short lines", "anchors": [ { "name": "Reflective", "kind": "mood quality", "mark": "new" }, { "name": "Deadpan", "kind": "pacing", "mark": "new" }, { "name": "Thoughtful", "kind": "tone", "mark": "new" } ], "qualities": [ "Reflective", "Deadpan", "Thoughtful" ], "translation": "Reflective and thoughtful with a deadpan edge becomes short declarative lines, a little wry, no exclamation marks; the facts are stated plainly and the voice lives around them.", "tokens": { "copy": [ "Put one on. Nobody here is in a hurry.", "Closed on Mondays. The records need a day too.", "Two turntables, one corner, as long as a side lasts." ] }, "surprise": true, "method": "copy", "why": "The lines are written into the page around the fixed facts.", "cluster": "Pensive, deadpan tempo", "check": "present" } ], [ { "id": "dna7", "layer": "voice", "device": "Short, gentle lines with room between them", "anchors": [ { "name": "contemplative", "kind": "tone", "mark": "own" }, { "name": "everyday poetry", "kind": "quality", "mark": "own" } ], "qualities": [ "contemplative" ], "translation": "A contemplative tone becomes short declarative lines, line-broken like a notebook poem, around the shop's fixed facts and nothing more.", "tokens": { "copy": [ "Records for the slow hours.", "Put one on. Stay a while.", "One email address. Nothing else." ] }, "surprise": false, "method": "copy", "why": "Short written lines carry the contemplative voice around the fixed facts.", "cluster": "Alone in a quiet city", "check": "present" } ] ] }, { "layer": "layout", "arms": [ [], [ { "id": "dna6", "layer": "layout", "device": "Two turntables, one quiet corner", "anchors": [ { "name": "urban stillness", "kind": "quality", "mark": "own" }, { "name": "Lost in Translation", "kind": "film", "mark": "own" } ], "qualities": [ "urban stillness" ], "translation": "Urban stillness becomes a wide, mostly empty layout: text held in a narrow column on one side and the listening corner drawn as two small turntables on the other, with plenty of paper between them.", "tokens": { "css": [ "grid-template-columns: minmax(0, 1fr) minmax(0, 1.4fr)" ], "ids": [ "listening-corner" ], "svg": [ "two-turntables" ] }, "surprise": false, "method": "inline-svg", "why": "The two turntables are drawn inline beside a narrow text column set by the grid.", "cluster": "Alone in a quiet city", "check": "present" } ] ] }, { "layer": "structure", "arms": [ [ { "id": "dna6", "layer": "structure", "device": "The week as the page's spine, Thursday lit", "anchors": [ { "name": "Identity", "kind": "meaning quality", "mark": "new" }, { "name": "The 1st Shop of Coffee Prince", "kind": "TV", "mark": "new" }, { "name": "Character driven", "kind": "mood quality", "mark": "new" } ], "qualities": [ "Identity", "Character driven", "Low key hip" ], "translation": "Identity and character-driven stories about small rooms become a page built on the shop's week: a ledger of seven days where Monday is dark and Thursday is lit for the listening session, and a gathering section that invites people back as themselves.", "tokens": { "ids": [ "week-ledger", "thursday-circle" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "week-ledger", "thursday-circle" ] }, "method": "css-layout", "why": "The week ledger and the Thursday section are semantic sections laid out with CSS grid.", "cluster": "Who you are by what you play", "check": "present" } ], [ { "id": "dna5", "layer": "structure", "device": "The shop's week as a strip of seven days", "anchors": [ { "name": "routine and repetition", "kind": "quality", "mark": "own" }, { "name": "Perfect Days", "kind": "film", "mark": "own" }, { "name": "Muji", "kind": "brand", "mark": "own" } ], "qualities": [ "routine and repetition" ], "translation": "Routine becomes the page's spine: a plain, labelled strip of seven days, Monday closed and dimmed, Tuesday to Sunday 12:00 to 21:00, Thursday marked with the 19:30 listening session, in an unbranded, orderly grid.", "tokens": { "ids": [ "week-strip", "thursday-session" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "week-strip" ] }, "method": "css-layout", "why": "A seven-column grid (stacking on mobile) lays out the shop's week.", "cluster": "The daily ritual", "check": "present" } ] ] }, { "layer": "interaction", "arms": [ [ { "id": "dna7", "layer": "interaction", "device": "Needle drop", "anchors": [ { "name": "the Microphones", "kind": "music", "mark": "new" }, { "name": "Experimental", "kind": "mood quality", "mark": "new" } ], "qualities": [ "Experimental", "Lo-Fi Indie Rock" ], "translation": "An experimental, lo-fi spirit becomes one hands-on control: a button in the listening corner lowers the drawn tonearm onto the record and starts it turning slowly; pressing again lifts it. The arm moves on a long, weighted transition.", "tokens": { "css": [ "transition: transform 1.6s cubic-bezier(.3,.1,.2,1)" ], "ids": [ "needle-drop" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "needle-drop" ] }, "method": "interaction-script", "why": "A small script toggles aria-pressed and a data attribute that drops the tonearm and spins the record.", "cluster": "Who you are by what you play", "check": "present" } ], [] ] } ], "limits": [ "One pair is one sample. Model variance alone makes two designs differ, so one distance does not isolate what Qloo changed; repeat the pair before calling a difference the data's effect.", "The distance is a heuristic over palettes, type classes, landmark sections and CSS features. It does not measure quality or what people prefer.", "The headline counts devices anchored to what the prediction did not contain. It shows that the data changed the specification, not that the result is better." ], "records": [ { "schemaVersion": "1.0", "kind": "session", "generatedAt": "2026-10-27T14:02:00.174Z", "host": "kiro", "writtenBy": { "name": "mousa", "version": "0.7.1" }, "medium": "web", "taste": "qloo", "title": "For an audience that loves Paterson and Nujabes", "audience": { "references": [ { "name": "Paterson", "found": true }, { "name": "Nujabes", "found": true } ] }, "headline": { "value": "7 of 7", "text": "design devices rest on what the model did not predict", "sentence": "7 of 7 devices rest on what the prediction did not contain." }, "numbers": [ { "value": 69, "label": "works measured, 1 of them predicted" }, { "value": 18, "label": "shared qualities, 2 predicted" }, { "value": 24, "label": "pacing, surface and tone tags, 3 predicted" }, { "value": 12, "label": "Qloo requests" } ], "prediction": { "frozenAt": "2026-10-14T12:31:28.808Z", "summary": "Quiet, contemplative listeners who love everyday poetry and mellow, jazz-sampling lo-fi hip hop; they value craft, routine, analog warmth and small rituals over spectacle.", "groups": [ { "domain": "brand", "label": "Brands", "quality": false, "entries": [ { "name": "Muji", "measured": false }, { "name": "Moleskine", "measured": false }, { "name": "Kinfolk", "measured": false }, { "name": "Aesop", "measured": false }, { "name": "Audio-Technica", "measured": false }, { "name": "Patagonia", "measured": false } ] }, { "domain": "movie", "label": "Films", "quality": false, "entries": [ { "name": "Lost in Translation", "measured": false }, { "name": "Perfect Days", "measured": false }, { "name": "Columbus", "measured": false }, { "name": "Chungking Express", "measured": false }, { "name": "Coffee and Cigarettes", "measured": false }, { "name": "Before Sunrise", "measured": false } ] }, { "domain": "artist", "label": "Music", "quality": false, "entries": [ { "name": "J Dilla", "measured": true }, { "name": "Nujabes' collaborator Shing02", "measured": false }, { "name": "Khruangbin", "measured": false }, { "name": "Bonobo", "measured": false }, { "name": "Madlib", "measured": false }, { "name": "Tycho", "measured": false } ] }, { "domain": "book", "label": "Books", "quality": false, "entries": [ { "name": "Norwegian Wood", "measured": false }, { "name": "Lunch Poems", "measured": false }, { "name": "The Remains of the Day", "measured": false }, { "name": "Stoner", "measured": false }, { "name": "Kafka on the Shore", "measured": false } ] }, { "domain": "tv_show", "label": "TV", "quality": false, "entries": [ { "name": "Samurai Champloo", "measured": false }, { "name": "Cowboy Bebop", "measured": false }, { "name": "Midnight Diner", "measured": false }, { "name": "Atlanta", "measured": false }, { "name": "Twin Peaks", "measured": false } ] }, { "domain": "style", "label": "Pacing", "quality": true, "entries": [ { "name": "slow pacing", "measured": false }, { "name": "quiet", "measured": true }, { "name": "observational", "measured": false }, { "name": "minimalist", "measured": true }, { "name": "understated", "measured": false } ] }, { "domain": "aesthetic", "label": "Surfaces", "quality": true, "entries": [ { "name": "warm analog", "measured": false }, { "name": "film grain", "measured": false }, { "name": "muted earth tones", "measured": false }, { "name": "handmade", "measured": false }, { "name": "lo-fi", "measured": false } ] }, { "domain": "tone", "label": "Tone", "quality": true, "entries": [ { "name": "melancholic", "measured": true }, { "name": "contemplative", "measured": false }, { "name": "gentle", "measured": false }, { "name": "nostalgic", "measured": true }, { "name": "introspective", "measured": true } ] }, { "domain": "qualities", "label": "Shared qualities", "quality": true, "entries": [ { "name": "everyday poetry", "measured": false }, { "name": "routine and repetition", "measured": false }, { "name": "solitude", "measured": false }, { "name": "urban stillness", "measured": false }, { "name": "craft", "measured": false } ] } ], "sketch": { "summary": "A calm, warm one-page site like a notebook beside a turntable: cream paper, muted brown and dusk-blue accents, a slow-spinning record motif, typewriter-style labels and poem-like short copy.", "palette": [ "#f3ece0", "#2b2622", "#a5643a", "#3d4f63", "#c9b79c" ], "fonts": [ "Literata", "Courier Prime", "Instrument Serif" ], "sections": [ "hero", "shop", "listening-corner", "thursday-session", "visit", "newsletter" ], "motifs": [ "slowly spinning vinyl", "notebook poem lines", "waxing and waning moon phases", "film grain texture" ] } }, "measured": { "counts": { "works": 69, "worksPredicted": 1, "worksNew": 68, "qualities": 18, "qualitiesPredicted": 2, "tags": 24, "tagsPredicted": 3, "predictions": 28, "predictionsMeasured": 1, "requests": 12, "fromCache": 12 }, "qualities": { "look": [ { "name": "Atmospheric", "kind": "look quality", "mark": "new", "works": [ "Synecdoche, New York", "the Microphones", "Swiss Army Man" ], "domains": [ "film", "music" ] }, { "name": "Minimalist", "kind": "look quality", "mark": "predicted", "works": [ "the Microphones", "Sun Kil Moon", "MF DOOM" ], "domains": [ "music", "brand" ] }, { "name": "Raw", "kind": "look quality", "mark": "new", "works": [ "Neutral Milk Hotel", "Mount Eerie", "Jordaan Mason & the Horse Museum" ], "domains": [ "music", "film" ] }, { "name": "Naturalistic", "kind": "look quality", "mark": "new", "works": [ "The 1st Shop of Coffee Prince", "Dark Night", "Past Imperfect" ], "domains": [ "TV", "film" ] }, { "name": "Intimate", "kind": "look quality", "mark": "new", "works": [ "Nick Drake", "Ma" ], "domains": [ "music", "film" ] } ], "mood": [ { "name": "Reflective", "kind": "mood quality", "mark": "new", "works": [ "I'm Not a Robot", "Kino's Journey", "Anomalisa" ], "domains": [ "TV", "film" ] }, { "name": "Character driven", "kind": "mood quality", "mark": "new", "works": [ "The 1st Shop of Coffee Prince", "Melloga Chejil", "20th Century Women" ], "domains": [ "TV", "film" ] }, { "name": "Realistic", "kind": "mood quality", "mark": "new", "works": [ "Melloga Chejil", "Because This Is My First Life", "Starless Dreams" ], "domains": [ "TV", "film" ] }, { "name": "Experimental", "kind": "mood quality", "mark": "new", "works": [ "Neutral Milk Hotel", "Madvillain", "the Microphones" ], "domains": [ "music" ] }, { "name": "Complex", "kind": "mood quality", "mark": "new", "works": [ "Because This Is My First Life", "Madvillain" ], "domains": [ "TV", "music" ] } ], "meaning": [ { "name": "Identity", "kind": "meaning quality", "mark": "new", "works": [ "The 1st Shop of Coffee Prince", "the Microphones", "LoveTrue" ], "domains": [ "TV", "music", "film" ] }, { "name": "Emotionally engaged", "kind": "meaning quality", "mark": "new", "works": [ "I'm Not a Robot", "Youth", "Right Now, Wrong Then" ], "domains": [ "TV", "film" ] }, { "name": "Love", "kind": "meaning quality", "mark": "new", "works": [ "Mount Eerie", "J Dilla", "Nick Drake" ], "domains": [ "music", "film" ] }, { "name": "Empathetic", "kind": "meaning quality", "mark": "new", "works": [ "Because This Is My First Life", "Mommy", "One Week and a Day" ], "domains": [ "TV", "film" ] }, { "name": "Analytical", "kind": "meaning quality", "mark": "new", "works": [ "Katanagatari", "Right Now, Wrong Then", "Starless Dreams" ], "domains": [ "TV", "film" ] } ] }, "tags": { "pacing": [ { "name": "Quiet", "kind": "pacing", "mark": "predicted" }, { "name": "Pensive", "kind": "pacing", "mark": "new" }, { "name": "Visually Austere", "kind": "pacing", "mark": "new" }, { "name": "Deadpan", "kind": "pacing", "mark": "new" }, { "name": "Luminous", "kind": "pacing", "mark": "new" }, { "name": "Somber", "kind": "pacing", "mark": "new" } ], "surfaces": [ { "name": "Sculptural Designs", "kind": "surface", "mark": "new" }, { "name": "Sculptural", "kind": "surface", "mark": "new" }, { "name": "Architectural Design", "kind": "surface", "mark": "new" }, { "name": "Luxurious Packaging", "kind": "surface", "mark": "new" }, { "name": "Textural", "kind": "surface", "mark": "new" }, { "name": "Sharp Tailoring", "kind": "surface", "mark": "new" } ], "tone": [ { "name": "Thoughtful", "kind": "tone", "mark": "new" }, { "name": "Introspective", "kind": "tone", "mark": "predicted" }, { "name": "Inspiring", "kind": "tone", "mark": "new" }, { "name": "Melancholic", "kind": "tone", "mark": "predicted" }, { "name": "utility", "kind": "tone", "mark": "new" }, { "name": "Community-Oriented", "kind": "tone", "mark": "new" } ] }, "worlds": [ { "label": "Brands", "works": [ { "name": "LA Kings", "kind": "brand", "mark": "new", "tags": [ "Black And Silver Palette", "Minimalist Logo Design", "Iconic Visual Branding" ] }, { "name": "Starbucks", "kind": "brand", "mark": "new", "tags": [ "Companies based in Seattle", "Starbucks", "Food & Dining App" ] }, { "name": "Uniqlo", "kind": "brand", "mark": "new", "tags": [ "Clean Lines", "Neutral Palette", "Fashion" ] }, { "name": "The North Face", "kind": "brand", "mark": "new", "tags": [ "2010s fashion", "Clothing brands of the United States", "Mountaineering equipment manufacturers" ] } ] }, { "label": "Brands, lesser known", "works": [ { "name": "Maxwell House Coffee", "kind": "brand", "mark": "new", "tags": [ "Traditional", "Blue And Yellow Branding", "Clear And Functional" ] }, { "name": "Temu", "kind": "brand", "mark": "new", "tags": [ "Vibrant", "Busy", "Utility-Focused" ] } ] }, { "label": "Films", "works": [ { "name": "Anomalisa", "kind": "film", "mark": "new", "tags": [ "Moody", "Melancholic", "Character studies" ] }, { "name": "Frances Ha", "kind": "film", "mark": "new", "tags": [ "Self absorbed", "Reflective", "Charming" ] }, { "name": "The Lobster", "kind": "film", "mark": "new", "tags": [ "The forest", "Appreciates dark humor", "Agony" ] }, { "name": "Synecdoche, New York", "kind": "film", "mark": "new", "tags": [ "Atmospheric", "Art and creativity", "Electronic translator" ] } ] }, { "label": "Films, lesser known", "works": [ { "name": "The Happy Film", "kind": "film", "mark": "new", "tags": [ "Stylized", "Documentary like", "Emotional" ] }, { "name": "Dark Night", "kind": "film", "mark": "new", "tags": [ "Slow burn", "Naturalistic", "Atmospheric" ] } ] }, { "label": "Music", "works": [ { "name": "Neutral Milk Hotel", "kind": "music", "mark": "new", "tags": [ "Emotive", "Lo-Fi Psychedelic Folk", "Experimental" ] }, { "name": "Madvillain", "kind": "music", "mark": "new", "tags": [ "Experimental Hip Hop", "Underground Hip Hop", "Influential" ] }, { "name": "the Microphones", "kind": "music", "mark": "new", "tags": [ "Experimental Folk", "Minimalist", "Lo-Fi Indie Rock" ] }, { "name": "Mount Eerie", "kind": "music", "mark": "new", "tags": [ "Minimalist Acoustic", "Raw", "Experimental" ] } ] }, { "label": "Books", "works": [ { "name": "Island", "kind": "book", "mark": "new", "tags": [ "Fantasy", "Utopia", "British Literature" ] }, { "name": "Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values (Phaedrus, #1)", "kind": "book", "mark": "new", "tags": [ "Travel", "Self Help", "Fiction" ] }, { "name": "Brave New World", "kind": "book", "mark": "new", "tags": [ "Adult", "Science Fiction Fantasy", "Audiobook" ] }, { "name": "The God Delusion", "kind": "book", "mark": "new" } ] }, { "label": "TV", "works": [ { "name": "The 1st Shop of Coffee Prince", "kind": "TV", "mark": "new", "tags": [ "Naturalistic", "Low key hip", "Character driven" ] }, { "name": "Melloga Chejil", "kind": "TV", "mark": "new", "tags": [ "Character driven", "Realistic", "Compassionate" ] }, { "name": "Welcome to the N.H.K.", "kind": "TV", "mark": "new", "tags": [ "Hyperreal nightscapes", "Relatable", "Psychological" ] }, { "name": "My Mister", "kind": "TV", "mark": "new", "tags": [ "Overcoming adversity", "Corporate culture", "Workplace" ] } ] } ], "required": [ { "name": "the Microphones", "kind": "music", "mark": "new" }, { "name": "The 1st Shop of Coffee Prince", "kind": "TV", "mark": "new" }, { "name": "The Romantic Exiles", "kind": "film", "mark": "new" }, { "name": "Atmospheric", "kind": "look quality", "mark": "new" }, { "name": "Reflective", "kind": "mood quality", "mark": "new" }, { "name": "Identity", "kind": "meaning quality", "mark": "new" } ], "cautions": [ "Minimalist is carried mostly by brands (Foursquare, Harry's, GoPro): it may describe their products' design more than this audience's eye." ] }, "reading": { "clusters": [ { "id": "c1", "name": "Lit night, raw surfaces", "reading": "What this audience shares is not cosy warmth but atmosphere: unvarnished, naturalistic scenes lit by a few sources in the dark, austere framing with one luminous point. The shop should feel like a lit window on a dim street, not a notebook.", "layers": [ "palette", "typography" ], "refs": [ { "name": "Atmospheric", "kind": "look quality", "mark": "new" }, { "name": "Raw", "kind": "look quality", "mark": "new" }, { "name": "Naturalistic", "kind": "look quality", "mark": "new" }, { "name": "Visually Austere", "kind": "pacing", "mark": "new" }, { "name": "Luminous", "kind": "pacing", "mark": "new" }, { "name": "The Romantic Exiles", "kind": "film", "mark": "new" }, { "name": "Dark Night", "kind": "film", "mark": "new" } ], "surprise": true }, { "id": "c2", "name": "Pensive, deadpan tempo", "reading": "The pacing is pensive and quiet with a dry, deadpan edge; the tone is thoughtful rather than sentimental. Movement should be slow and few, and the lines should be plain, a little wry, never gushing.", "layers": [ "motion", "voice" ], "refs": [ { "name": "Reflective", "kind": "mood quality", "mark": "new" }, { "name": "Pensive", "kind": "pacing", "mark": "new" }, { "name": "Quiet", "kind": "pacing", "mark": "predicted" }, { "name": "Deadpan", "kind": "pacing", "mark": "new" }, { "name": "Thoughtful", "kind": "tone", "mark": "new" }, { "name": "Introspective", "kind": "tone", "mark": "predicted" }, { "name": "Anomalisa", "kind": "film", "mark": "new" }, { "name": "Frances Ha", "kind": "film", "mark": "new" } ], "surprise": true }, { "id": "c3", "name": "Who you are by what you play", "reading": "Identity and character carry the meaning: works about people becoming themselves, in small shared rooms. A record shop serves this by organising itself around the people in the room and the listening they share, the Thursday session as a gathering.", "layers": [ "structure", "voice", "layout" ], "refs": [ { "name": "Identity", "kind": "meaning quality", "mark": "new" }, { "name": "Character driven", "kind": "mood quality", "mark": "new" }, { "name": "Community-Oriented", "kind": "tone", "mark": "new" }, { "name": "The 1st Shop of Coffee Prince", "kind": "TV", "mark": "new" }, { "name": "the Microphones", "kind": "music", "mark": "new" }, { "name": "J Dilla", "kind": "music", "mark": "predicted" } ], "surprise": true }, { "id": "c4", "name": "Sculptural, textural form", "reading": "The surfaces measured are sculptural and architectural, textural rather than decorative, with an experimental, cut-up music edge. Imagery should be built form: stacked record sleeves as volumes, grooves as relief, drawn not photographed.", "layers": [ "imagery", "layout", "interaction" ], "refs": [ { "name": "Sculptural", "kind": "surface", "mark": "new" }, { "name": "Architectural Design", "kind": "surface", "mark": "new" }, { "name": "Textural", "kind": "surface", "mark": "new" }, { "name": "Experimental", "kind": "mood quality", "mark": "new" }, { "name": "Madvillain", "kind": "music", "mark": "new" } ], "surprise": true } ], "setAside": [ { "name": "LA Kings", "kind": "brand", "mark": "new", "reason": "A sports team; its black-and-silver logo tags describe team branding, not this audience's eye for a record shop." }, { "name": "Temu", "kind": "brand", "mark": "new", "reason": "A discount marketplace whose Vibrant, Busy tags run against every shared quality; catalogue noise." }, { "name": "Luxurious Packaging", "kind": "surface", "mark": "new", "reason": "A surface tag carried by retail brands; a used-vinyl shop has no luxury packaging to show and it would invent a claim." }, { "name": "Sharp Tailoring", "kind": "surface", "mark": "new", "reason": "A fashion-brand surface tag with no bearing on records, rooms or listening." } ], "approach": "A one-page static site that reads like a dim shop seen from the street at night: a deep ink ground with one luminous lamp colour, raw concrete greys, tall architectural condensed capitals over a plain grotesque and a mono for facts. The page is organised around the room and its people: a lit window hero, a drawn sculptural stack of sleeves, the two-turntable corner as a plan drawing, Thursday as a gathering with a seat count-free invitation, and a visit block with hours as a plain ledger. Motion is a single slow lamp breath and staggered entrances; the voice is short, dry and thoughtful." }, "dna": { "thesis": "Wax & Wane as a lit window on a dark Moda street: an austere, raw night room drawn in architectural lines, where one lamp colour marks what is playing and the page is organised around the week and the people who come back to it.", "devices": [ { "id": "dna1", "layer": "palette", "device": "Night ink and one sodium lamp", "anchors": [ { "name": "Atmospheric", "kind": "look quality", "mark": "new" }, { "name": "Luminous", "kind": "pacing", "mark": "new" }, { "name": "The Romantic Exiles", "kind": "film", "mark": "new" } ], "qualities": [ "Atmospheric", "Luminous", "Observational" ], "translation": "Atmospheric and luminous become a deep blue-black ground with raw concrete greys and pale haze for text; a single sodium-yellow lamp colour is the only light, used for what is open, playing or next. A small signal red marks Thursday. The film is evidence of the observational, lit-in-the-dark atmosphere, not a source of colours.", "tokens": { "colors": [ "#0e1517", "#1f2a2b", "#8a948f", "#e6ebe4", "#f2e46b", "#ff5a3c" ] }, "surprise": true, "moved": { "colors": [ "#8a948f", "#f2e46b", "#ff5a3c" ], "fonts": [], "ids": [] }, "method": "css-palette", "why": "The palette lives in custom properties used through var() across the page.", "cluster": "Lit night, raw surfaces", "check": "present" }, { "id": "dna2", "layer": "typography", "device": "Tall civic capitals over a plain grotesque, facts in mono", "anchors": [ { "name": "Visually Austere", "kind": "pacing", "mark": "new" }, { "name": "Raw", "kind": "look quality", "mark": "new" }, { "name": "Naturalistic", "kind": "look quality", "mark": "new" } ], "qualities": [ "Visually Austere", "Raw", "Naturalistic" ], "translation": "Visually austere and raw become tall, narrow uppercase display capitals like signage on a concrete wall, a sturdy unadorned grotesque for reading, and a calm monospace for addresses, hours and times, so facts read as plain record.", "tokens": { "fonts": [ "Big Shoulders Display", "Libre Franklin", "DM Mono" ], "css": [ "text-transform: uppercase", "letter-spacing: .02em" ] }, "surprise": true, "moved": { "colors": [], "fonts": [ "Big Shoulders Display", "Libre Franklin", "DM Mono" ], "ids": [] }, "method": "library-font", "why": "Three library families loaded locally carry the austere signage, reading and record-of-fact roles.", "cluster": "Lit night, raw surfaces", "check": "present" }, { "id": "dna3", "layer": "motion", "device": "Twelve-second lamp breath", "anchors": [ { "name": "Pensive", "kind": "pacing", "mark": "new" }, { "name": "Quiet", "kind": "pacing", "mark": "predicted" } ], "qualities": [ "Pensive", "Quiet" ], "translation": "Pensive, quiet pacing becomes one slow brightening and dimming of the lamp glow behind the window, with no overshoot, plus sections that rise in over 1.4 s; everything stops under reduced motion and the loop has a pause button.", "tokens": { "css": [ "animation: lamp-breath 12s ease-in-out infinite" ], "keyframes": [ "lamp-breath" ] }, "surprise": true, "method": "css-motion", "why": "A single CSS keyframe loop on the lamp glow plus IntersectionObserver entrances; reduced-motion and pause handled in CSS.", "cluster": "Pensive, deadpan tempo", "check": "present" }, { "id": "dna4", "layer": "imagery", "device": "Sculptural sleeve stack and turntable plan, drawn in line", "anchors": [ { "name": "Sculptural", "kind": "surface", "mark": "new" }, { "name": "Architectural Design", "kind": "surface", "mark": "new" }, { "name": "Textural", "kind": "surface", "mark": "new" } ], "qualities": [ "Sculptural", "Architectural Design", "Textural" ], "translation": "Sculptural and architectural surfaces become an inline SVG of record sleeves stacked as leaning slabs with groove relief, and a second SVG that draws the listening corner as an architect's plan: two turntables, a bench, the window.", "tokens": { "ids": [ "window" ], "svg": [ "sleeve-stack", "corner-plan" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "window" ] }, "method": "inline-svg", "why": "No pictures on this server; the sculptural forms are best drawn as line SVG anyway.", "cluster": "Sculptural, textural form", "check": "present" }, { "id": "dna5", "layer": "voice", "device": "Dry, thoughtful short lines", "anchors": [ { "name": "Reflective", "kind": "mood quality", "mark": "new" }, { "name": "Deadpan", "kind": "pacing", "mark": "new" }, { "name": "Thoughtful", "kind": "tone", "mark": "new" } ], "qualities": [ "Reflective", "Deadpan", "Thoughtful" ], "translation": "Reflective and thoughtful with a deadpan edge becomes short declarative lines, a little wry, no exclamation marks; the facts are stated plainly and the voice lives around them.", "tokens": { "copy": [ "Put one on. Nobody here is in a hurry.", "Closed on Mondays. The records need a day too.", "Two turntables, one corner, as long as a side lasts." ] }, "surprise": true, "method": "copy", "why": "The lines are written into the page around the fixed facts.", "cluster": "Pensive, deadpan tempo", "check": "present" }, { "id": "dna6", "layer": "structure", "device": "The week as the page's spine, Thursday lit", "anchors": [ { "name": "Identity", "kind": "meaning quality", "mark": "new" }, { "name": "The 1st Shop of Coffee Prince", "kind": "TV", "mark": "new" }, { "name": "Character driven", "kind": "mood quality", "mark": "new" } ], "qualities": [ "Identity", "Character driven", "Low key hip" ], "translation": "Identity and character-driven stories about small rooms become a page built on the shop's week: a ledger of seven days where Monday is dark and Thursday is lit for the listening session, and a gathering section that invites people back as themselves.", "tokens": { "ids": [ "week-ledger", "thursday-circle" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "week-ledger", "thursday-circle" ] }, "method": "css-layout", "why": "The week ledger and the Thursday section are semantic sections laid out with CSS grid.", "cluster": "Who you are by what you play", "check": "present" }, { "id": "dna7", "layer": "interaction", "device": "Needle drop", "anchors": [ { "name": "the Microphones", "kind": "music", "mark": "new" }, { "name": "Experimental", "kind": "mood quality", "mark": "new" } ], "qualities": [ "Experimental", "Lo-Fi Indie Rock" ], "translation": "An experimental, lo-fi spirit becomes one hands-on control: a button in the listening corner lowers the drawn tonearm onto the record and starts it turning slowly; pressing again lifts it. The arm moves on a long, weighted transition.", "tokens": { "css": [ "transition: transform 1.6s cubic-bezier(.3,.1,.2,1)" ], "ids": [ "needle-drop" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "needle-drop" ] }, "method": "interaction-script", "why": "A small script toggles aria-pressed and a data attribute that drops the tonearm and spins the record.", "cluster": "Who you are by what you play", "check": "present" } ], "stats": { "devices": 7, "layers": [ "palette", "typography", "motion", "imagery", "voice", "structure", "interaction" ], "surpriseAnchored": 7, "measuredAnchored": 7, "predictionAnchored": 0, "qualityAnchored": 7 } }, "departure": { "sketch": { "palette": [ "#f3ece0", "#2b2622", "#a5643a", "#3d4f63", "#c9b79c" ], "fonts": [ "Literata", "Courier Prime", "Instrument Serif" ], "sections": [ "hero", "shop", "listening-corner", "thursday-session", "visit", "newsletter" ] }, "palette": [ { "color": "#0e1517", "nearest": "#2b2622", "delta": 12, "moved": false }, { "color": "#1f2a2b", "nearest": "#2b2622", "delta": 8, "moved": false }, { "color": "#8a948f", "nearest": "#c9b79c", "delta": 22, "moved": true }, { "color": "#e6ebe4", "nearest": "#f3ece0", "delta": 5, "moved": false }, { "color": "#f2e46b", "nearest": "#c9b79c", "delta": 48, "moved": true }, { "color": "#ff5a3c", "nearest": "#a5643a", "delta": 44, "moved": true } ], "fonts": [ { "name": "Big Shoulders Display", "moved": true }, { "name": "Libre Franklin", "moved": true }, { "name": "DM Mono", "moved": true } ], "ids": [ "window", "week-ledger", "thursday-circle", "needle-drop" ], "threshold": 20 }, "reviews": [ { "round": 1, "summary": "Desktop reads as the planned lit window on a dark street: palette, sculptural drawing, ledger and corner plan all appear as specified. The one miss is the mobile first screen, where the drawing pushes the name and hours below the fold.", "met": 4, "partly": 1, "missed": 0, "criteria": [ { "id": "r1", "device": "dna1", "look": "The first screen is a deep blue-black ground with pale text, and the sodium-yellow #f2e46b appears only as the lit window glow and the open/now accents, not as a large fill.", "capture": "r1-desktop", "verdict": "met", "observed": "The first screen is the deep blue-black ground with pale haze text; the sodium yellow appears only as the radial window glow, the lamp shade, the ampersand, the label disc and the small open dot. No large yellow fills." }, { "id": "r2", "device": "dna2", "look": "The name WAX & WANE is set in tall uppercase condensed capitals spanning at most two lines at 390 px wide, with the address and hours in monospace below.", "capture": "r1-mobile", "verdict": "partly", "observed": "At 390 px the sleeve drawing is placed first and takes most of the screen, so only 'WAX &' and the mono address appear at the very bottom; the full name and the hours line fall below the first screen, so the criterion cannot be confirmed on this view.", "repair": "Shrink the mobile hero drawing (max-height about a third of the viewport) so the condensed name, the mono address and the hours line fit in the first mobile screen." }, { "id": "r3", "device": "dna4", "look": "The hero shows the sleeve-stack line drawing of leaning record sleeves with groove lines, filling the right half of the first screen beside the headline.", "capture": "r1-desktop", "verdict": "met", "observed": "The sleeve-stack line drawing of leaning sleeves, a grooved record half out of its sleeve, a lamp and window mullions fills the right half beside the headline." }, { "id": "r4", "device": "dna6", "look": "The week ledger shows seven day rows Tuesday to Monday-style order with Monday visibly dark/closed and Thursday highlighted with the 19:30 session.", "capture": "r1-mobile-week-ledger", "verdict": "met", "observed": "The ledger lists Monday to Sunday; Monday is dimmed with 'Closed' struck through, and Thursday is a sodium-yellow band reading '12:00–21:00 · Listening session 19:30'. The address sits above in mono." }, { "id": "r5", "device": "dna7", "look": "The listening corner shows the corner-plan drawing with two turntables and a visible needle-drop button next to it.", "capture": "r1-desktop-corner", "verdict": "met", "observed": "The listening corner shows the plan drawing with a counter, two turntables with grooved platters and tonearms, the bench and window labels, and the 'Drop the needle' button under the copy on the left." } ] }, { "round": 2, "summary": "The round 2 captures show all five criteria met. The mobile hero repair (a smaller drawing capped at 30vh) brings the name, address and hours onto the first screen, and the desktop hero, ledger and corner did not change.", "met": 5, "partly": 0, "missed": 0, "criteria": [ { "id": "r1", "device": "dna1", "look": "The first screen is a deep blue-black ground with pale text, and the sodium-yellow #f2e46b appears only as the lit window glow and the open/now accents, not as a large fill.", "capture": "r2-desktop", "verdict": "met", "observed": "The ground is dark ink #0e1517 with slab panels and haze text. Lamp yellow #f2e46b shows only on the glow and the open-status accent, and the signal red sits on one small mark. No cream paper is left from the sketch." }, { "id": "r2", "device": "dna2", "look": "The name WAX & WANE is set in tall uppercase condensed capitals spanning at most two lines at 390 px wide, with the address and hours in monospace below.", "capture": "r2-mobile", "verdict": "met", "observed": "The hero drawing is now held to about a third of the viewport, above the text. 'Wax & Wane' is set in condensed capitals on two lines, and the mono address line with today's hours sits under it, all within the first 844 px." }, { "id": "r3", "device": "dna4", "look": "The hero shows the sleeve-stack line drawing of leaning record sleeves with groove lines, filling the right half of the first screen beside the headline.", "capture": "r2-desktop", "verdict": "met", "observed": "The sleeve-stack SVG still fills the right half of the hero at 1440 px, with the lamp glow behind it. The mobile repair caused no regression here." }, { "id": "r4", "device": "dna6", "look": "The week ledger shows seven day rows Tuesday to Monday-style order with Monday visibly dark/closed and Thursday highlighted with the 19:30 session.", "capture": "r2-mobile-week-ledger", "verdict": "met", "observed": "The ledger lists Monday to Sunday. Monday is dimmed and marked closed, and Thursday is lit in lamp yellow with 19:30 next to it. The 'Closed on Mondays.' note shows below the list." }, { "id": "r5", "device": "dna7", "look": "The listening corner shows the corner-plan drawing with two turntables and a visible needle-drop button next to it.", "capture": "r2-desktop-corner", "verdict": "met", "observed": "The corner plan drawing shows two platters and their tonearms, with the needle-drop button next to it in mono capitals. The section copy reads as dry, short lines." } ] } ], "captures": [ { "id": "r2-desktop", "round": 2, "view": "desktop", "width": 1440, "height": 900, "label": "desktop", "cited": true, "source": ".mousa/captures/r2-desktop.png", "file": "assets/captures/a-r2-desktop.png" }, { "id": "r2-mobile", "round": 2, "view": "mobile", "width": 390, "height": 844, "label": "mobile", "cited": true, "source": ".mousa/captures/r2-mobile.png", "file": "assets/captures/a-r2-mobile.png" }, { "id": "r2-mobile-week-ledger", "round": 2, "view": "mobile", "target": "week-ledger", "width": 390, "height": 844, "label": "mobile · week-ledger", "cited": true, "source": ".mousa/captures/r2-mobile-week-ledger.png", "file": "assets/captures/a-r2-mobile-week-ledger.png" }, { "id": "r2-desktop-corner", "round": 2, "view": "desktop", "target": "corner", "width": 1440, "height": 900, "label": "desktop · corner", "cited": true, "source": ".mousa/captures/r2-desktop-corner.png", "file": "assets/captures/a-r2-desktop-corner.png" } ], "check": { "score": 1, "system": "css-vars", "present": 7, "devices": [ { "id": "dna1", "status": "present" }, { "id": "dna2", "status": "present" }, { "id": "dna3", "status": "present" }, { "id": "dna4", "status": "present" }, { "id": "dna5", "status": "present" }, { "id": "dna6", "status": "present" }, { "id": "dna7", "status": "present" } ], "style": { "atStart": { "stylesheets": [], "handWritten": 0, "classes": 0 }, "now": { "stylesheets": [ "styles.css" ], "handWritten": 317, "classes": 133 } } }, "houseStyle": { "signatures": [], "count": 0, "of": 12, "limit": 2 }, "limits": [ "Qloo measured the entities, tags and shared qualities named here and how they relate to this audience. Every colour, font, layout, motion and line drawn from them is the agent's interpretation, marked as such.", "A name marked new was not in the prediction the agent froze before any data. Only names are published here: Qloo's ids, affinity scores, popularity and descriptions stay in the project.", "The check shows that the declared tokens are in the files, not that the design is good. The review is the agent's own reading of its captures.", "One session is one sample. It shows where this design's choices came from, not that people prefer it." ] }, { "schemaVersion": "1.0", "kind": "baseline", "generatedAt": "2026-10-27T14:02:00.177Z", "host": "kiro", "writtenBy": { "name": "mousa", "version": "0.7.1" }, "medium": "web", "taste": "own prediction", "title": "For an audience that loves Paterson and Nujabes", "audience": { "references": [ { "name": "Paterson" }, { "name": "Nujabes" } ] }, "headline": { "value": "7", "text": "design devices rest on the model's own prediction, with no Qloo data", "sentence": "7 devices rest on the prediction alone; no Qloo data was used." }, "numbers": [ { "value": 48, "label": "entries in the prediction" }, { "value": 0, "label": "Qloo requests" }, { "value": 7, "label": "design devices over 7 layers" } ], "prediction": { "frozenAt": "2026-10-14T12:31:28.808Z", "summary": "Quiet, contemplative listeners who love everyday poetry and mellow, jazz-sampling lo-fi hip hop; they value craft, routine, analog warmth and small rituals over spectacle.", "groups": [ { "domain": "brand", "label": "Brands", "quality": false, "entries": [ { "name": "Muji" }, { "name": "Moleskine" }, { "name": "Kinfolk" }, { "name": "Aesop" }, { "name": "Audio-Technica" }, { "name": "Patagonia" } ] }, { "domain": "movie", "label": "Films", "quality": false, "entries": [ { "name": "Lost in Translation" }, { "name": "Perfect Days" }, { "name": "Columbus" }, { "name": "Chungking Express" }, { "name": "Coffee and Cigarettes" }, { "name": "Before Sunrise" } ] }, { "domain": "artist", "label": "Music", "quality": false, "entries": [ { "name": "J Dilla" }, { "name": "Nujabes' collaborator Shing02" }, { "name": "Khruangbin" }, { "name": "Bonobo" }, { "name": "Madlib" }, { "name": "Tycho" } ] }, { "domain": "book", "label": "Books", "quality": false, "entries": [ { "name": "Norwegian Wood" }, { "name": "Lunch Poems" }, { "name": "The Remains of the Day" }, { "name": "Stoner" }, { "name": "Kafka on the Shore" } ] }, { "domain": "tv_show", "label": "TV", "quality": false, "entries": [ { "name": "Samurai Champloo" }, { "name": "Cowboy Bebop" }, { "name": "Midnight Diner" }, { "name": "Atlanta" }, { "name": "Twin Peaks" } ] }, { "domain": "style", "label": "Pacing", "quality": true, "entries": [ { "name": "slow pacing" }, { "name": "quiet" }, { "name": "observational" }, { "name": "minimalist" }, { "name": "understated" } ] }, { "domain": "aesthetic", "label": "Surfaces", "quality": true, "entries": [ { "name": "warm analog" }, { "name": "film grain" }, { "name": "muted earth tones" }, { "name": "handmade" }, { "name": "lo-fi" } ] }, { "domain": "tone", "label": "Tone", "quality": true, "entries": [ { "name": "melancholic" }, { "name": "contemplative" }, { "name": "gentle" }, { "name": "nostalgic" }, { "name": "introspective" } ] }, { "domain": "qualities", "label": "Shared qualities", "quality": true, "entries": [ { "name": "everyday poetry" }, { "name": "routine and repetition" }, { "name": "solitude" }, { "name": "urban stillness" }, { "name": "craft" } ] } ], "sketch": { "summary": "A calm, warm one-page site like a notebook beside a turntable: cream paper, muted brown and dusk-blue accents, a slow-spinning record motif, typewriter-style labels and poem-like short copy.", "palette": [ "#f3ece0", "#2b2622", "#a5643a", "#3d4f63", "#c9b79c" ], "fonts": [ "Literata", "Courier Prime", "Instrument Serif" ], "sections": [ "hero", "shop", "listening-corner", "thursday-session", "visit", "newsletter" ], "motifs": [ "slowly spinning vinyl", "notebook poem lines", "waxing and waning moon phases", "film grain texture" ] } }, "reading": { "clusters": [ { "id": "c1", "name": "The daily ritual", "reading": "This audience finds beauty in doing the same small thing again: a bus route, a notebook poem, a late-night counter. A record shop's week, opening hours and a Thursday session are exactly such a ritual.", "layers": [ "structure", "voice", "typography" ], "refs": [ { "name": "routine and repetition", "kind": "quality", "mark": "own" }, { "name": "everyday poetry", "kind": "quality", "mark": "own" }, { "name": "Perfect Days", "kind": "film", "mark": "own" }, { "name": "Midnight Diner", "kind": "TV", "mark": "own" }, { "name": "Lunch Poems", "kind": "book", "mark": "own" }, { "name": "slow pacing", "kind": "pacing", "mark": "own" }, { "name": "Muji", "kind": "brand", "mark": "own" } ] }, { "id": "c2", "name": "Warm analog grain", "reading": "Craft is heard as dusty samples and felt as warm, worn surfaces: brown wax, cream paper sleeves, grain over everything, turntables kept in good order.", "layers": [ "palette", "imagery", "motion" ], "refs": [ { "name": "craft", "kind": "quality", "mark": "own" }, { "name": "warm analog", "kind": "surface", "mark": "own" }, { "name": "muted earth tones", "kind": "surface", "mark": "own" }, { "name": "film grain", "kind": "surface", "mark": "own" }, { "name": "J Dilla", "kind": "music", "mark": "own" }, { "name": "Audio-Technica", "kind": "brand", "mark": "own" }, { "name": "handmade", "kind": "surface", "mark": "own" } ] }, { "id": "c3", "name": "Alone in a quiet city", "reading": "They like being a little alone in a busy city: dusk light, one listener with headphones, a calm room off a crowded street. Moda at evening is that city.", "layers": [ "palette", "layout", "voice" ], "refs": [ { "name": "solitude", "kind": "quality", "mark": "own" }, { "name": "urban stillness", "kind": "quality", "mark": "own" }, { "name": "Lost in Translation", "kind": "film", "mark": "own" }, { "name": "Samurai Champloo", "kind": "TV", "mark": "own" }, { "name": "contemplative", "kind": "tone", "mark": "own" }, { "name": "quiet", "kind": "pacing", "mark": "own" } ] } ], "setAside": [ { "name": "Patagonia", "kind": "brand", "mark": "own", "reason": "An outdoor-gear brand; its rugged outdoors register does not fit a small indoor record shop page." }, { "name": "Twin Peaks", "kind": "TV", "mark": "own", "reason": "Its surreal unease pulls against the gentle, settled tone the rest of the prediction shares." } ], "approach": "A single long page that reads like a notebook kept beside a turntable: cream paper with grain, warm brown and dusk-blue, a slowly turning record drawn in SVG whose label shows the moon waxing and waning, typewriter labels for facts, and a literary serif for short poem-like lines. The structure follows the shop's week, Tuesday to Sunday, with the Thursday session marked, and ends with a quiet email-only sign-up." }, "dna": { "thesis": "Wax & Wane as a notebook kept beside a turntable: warm grained paper, one slowly turning record whose label waxes and wanes like the moon, and the shop's week laid out as a quiet daily ritual.", "devices": [ { "id": "dna1", "layer": "palette", "device": "Sleeve paper, brown wax and Moda dusk", "anchors": [ { "name": "craft", "kind": "quality", "mark": "own" }, { "name": "muted earth tones", "kind": "surface", "mark": "own" }, { "name": "solitude", "kind": "quality", "mark": "own" } ], "qualities": [ "craft", "muted earth tones", "solitude" ], "translation": "Craft and muted earth tones become cream sleeve paper, worn ink and a brown like old shellac; solitude adds one dusk blue, the colour of the sea road at evening, used sparingly for the Thursday session and the sign-up.", "tokens": { "colors": [ "#f3ece0", "#2b2622", "#a5643a", "#3d4f63", "#c9b79c" ] }, "surprise": false, "method": "css-palette", "why": "Custom properties hold the five colours so every section draws from one warm palette.", "cluster": "Warm analog grain", "check": "present" }, { "id": "dna2", "layer": "typography", "device": "Poem-line serif, book text and typewriter labels", "anchors": [ { "name": "everyday poetry", "kind": "quality", "mark": "own" }, { "name": "Lunch Poems", "kind": "book", "mark": "own" } ], "qualities": [ "everyday poetry" ], "translation": "Everyday poetry becomes a tall, light display serif set in short lines like a poem jotted at lunch, a warm book serif for the reading text, and typewriter capitals for the plain facts: hours, address, days.", "tokens": { "fonts": [ "Instrument Serif", "Literata", "Courier Prime" ], "css": [ "letter-spacing: .12em" ] }, "surprise": false, "method": "library-font", "why": "The three library families are fetched locally and set through font variables.", "cluster": "The daily ritual", "check": "present" }, { "id": "dna3", "layer": "motion", "device": "A record turning slower than it should", "anchors": [ { "name": "slow pacing", "kind": "pacing", "mark": "own" }, { "name": "quiet", "kind": "pacing", "mark": "own" } ], "qualities": [ "slow pacing", "quiet" ], "translation": "Slow pacing becomes one record turning once every twenty-four seconds, a lazy grain flicker, and sections that settle in softly; all of it pauses on request and stops under reduced motion.", "tokens": { "css": [ "animation: record-turn 24s linear infinite" ], "keyframes": [ "record-turn", "settle-in" ] }, "surprise": false, "method": "css-motion", "why": "A CSS keyframe turns the record and settles sections in, with a pause button and reduced-motion fallback.", "cluster": "The daily ritual", "check": "present" }, { "id": "dna4", "layer": "imagery", "device": "Hand-drawn record with a waxing and waning moon label", "anchors": [ { "name": "warm analog", "kind": "surface", "mark": "own" }, { "name": "handmade", "kind": "surface", "mark": "own" }, { "name": "J Dilla", "kind": "music", "mark": "own" } ], "qualities": [ "warm analog", "handmade" ], "translation": "Warm analog and handmade become an inline line drawing of a record with uneven grooves, its centre label a moon phase; a row of eight moon phases draws the shop's name. The beat-maker stands as evidence of dusty, loving repetition, never as a picture of him.", "tokens": { "ids": [ "hero" ], "svg": [ "record-drawing", "moon-phases" ] }, "surprise": false, "method": "inline-svg", "why": "No pictures here; an inline line drawing carries the handmade, warm analog record and moon phases.", "cluster": "Warm analog grain", "check": "present" }, { "id": "dna5", "layer": "structure", "device": "The shop's week as a strip of seven days", "anchors": [ { "name": "routine and repetition", "kind": "quality", "mark": "own" }, { "name": "Perfect Days", "kind": "film", "mark": "own" }, { "name": "Muji", "kind": "brand", "mark": "own" } ], "qualities": [ "routine and repetition" ], "translation": "Routine becomes the page's spine: a plain, labelled strip of seven days, Monday closed and dimmed, Tuesday to Sunday 12:00 to 21:00, Thursday marked with the 19:30 listening session, in an unbranded, orderly grid.", "tokens": { "ids": [ "week-strip", "thursday-session" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "week-strip" ] }, "method": "css-layout", "why": "A seven-column grid (stacking on mobile) lays out the shop's week.", "cluster": "The daily ritual", "check": "present" }, { "id": "dna6", "layer": "layout", "device": "Two turntables, one quiet corner", "anchors": [ { "name": "urban stillness", "kind": "quality", "mark": "own" }, { "name": "Lost in Translation", "kind": "film", "mark": "own" } ], "qualities": [ "urban stillness" ], "translation": "Urban stillness becomes a wide, mostly empty layout: text held in a narrow column on one side and the listening corner drawn as two small turntables on the other, with plenty of paper between them.", "tokens": { "css": [ "grid-template-columns: minmax(0, 1fr) minmax(0, 1.4fr)" ], "ids": [ "listening-corner" ], "svg": [ "two-turntables" ] }, "surprise": false, "method": "inline-svg", "why": "The two turntables are drawn inline beside a narrow text column set by the grid.", "cluster": "Alone in a quiet city", "check": "present" }, { "id": "dna7", "layer": "voice", "device": "Short, gentle lines with room between them", "anchors": [ { "name": "contemplative", "kind": "tone", "mark": "own" }, { "name": "everyday poetry", "kind": "quality", "mark": "own" } ], "qualities": [ "contemplative" ], "translation": "A contemplative tone becomes short declarative lines, line-broken like a notebook poem, around the shop's fixed facts and nothing more.", "tokens": { "copy": [ "Records for the slow hours.", "Put one on. Stay a while.", "One email address. Nothing else." ] }, "surprise": false, "method": "copy", "why": "Short written lines carry the contemplative voice around the fixed facts.", "cluster": "Alone in a quiet city", "check": "present" } ], "stats": { "devices": 7, "layers": [ "palette", "typography", "motion", "imagery", "structure", "layout", "voice" ], "surpriseAnchored": 0, "measuredAnchored": 0, "predictionAnchored": 7, "qualityAnchored": 7 } }, "departure": { "sketch": { "palette": [ "#f3ece0", "#2b2622", "#a5643a", "#3d4f63", "#c9b79c" ], "fonts": [ "Literata", "Courier Prime", "Instrument Serif" ], "sections": [ "hero", "shop", "listening-corner", "thursday-session", "visit", "newsletter" ] }, "palette": [ { "color": "#f3ece0", "nearest": "#f3ece0", "delta": 0, "moved": false }, { "color": "#2b2622", "nearest": "#2b2622", "delta": 0, "moved": false }, { "color": "#a5643a", "nearest": "#a5643a", "delta": 0, "moved": false }, { "color": "#3d4f63", "nearest": "#3d4f63", "delta": 0, "moved": false }, { "color": "#c9b79c", "nearest": "#c9b79c", "delta": 0, "moved": false } ], "fonts": [ { "name": "Instrument Serif", "moved": false }, { "name": "Literata", "moved": false }, { "name": "Courier Prime", "moved": false } ], "ids": [ "week-strip" ], "threshold": 20 }, "reviews": [ { "round": 1, "summary": "Round 1 captures show all five planned criteria met: the hero composition, the mobile headline and labels, the week strip with Monday closed and Thursday at 19:30, the split listening corner, and the single-field newsletter on the dusk band. No repairs are needed.", "met": 5, "partly": 0, "missed": 0, "criteria": [ { "id": "r1", "device": "dna4", "look": "The hand-drawn record with its moon-phase label sits beside the headline on the first screen, fully visible without scrolling.", "capture": "r1-desktop", "verdict": "met", "observed": "On the desktop entry capture the headline \"Records for the slow hours.\" is set in Instrument Serif on the left, and the record line drawing sits beside it on the right. Both are above the fold on the paper ground." }, { "id": "r2", "device": "dna2", "look": "The headline 'Records for the slow hours.' is set in the tall display serif over at most three lines, with typewriter-capital labels below it.", "capture": "r1-mobile", "verdict": "met", "observed": "At 390 px the headline wraps to three lines, and the Courier Prime typewriter labels show above it and in the nav." }, { "id": "r3", "device": "dna5", "look": "The week strip shows seven days with Monday visibly dimmed as closed and Thursday marked with 19:30.", "capture": "r1-desktop", "verdict": "met", "observed": "The week strip shows seven day cells. Monday is dimmed and marked closed, and Thursday is highlighted in wax with \"Listening session 19:30\"." }, { "id": "r4", "device": "dna6", "look": "The listening corner shows text in a narrow column on the left and the two-turntable drawing on the right.", "capture": "r1-desktop", "verdict": "met", "observed": "The listening corner section puts its copy in the left column and the two-turntable SVG in the right column." }, { "id": "r5", "device": "dna1", "look": "The newsletter form sits on the dusk blue band with one email field and one button, readable on cream text.", "capture": "r1-mobile", "verdict": "met", "observed": "On mobile the newsletter sits on the dusk band, with a single email field and one \"Sign up\" button stacked below the copy." } ] } ], "captures": [ { "id": "r1-desktop", "round": 1, "view": "desktop", "width": 1440, "height": 900, "label": "desktop", "cited": true, "source": ".mousa/captures/r1-desktop.png", "file": "assets/captures/b-r1-desktop.png" }, { "id": "r1-mobile", "round": 1, "view": "mobile", "width": 390, "height": 844, "label": "mobile", "cited": true, "source": ".mousa/captures/r1-mobile.png", "file": "assets/captures/b-r1-mobile.png" }, { "id": "r1-desktop-week-strip", "round": 1, "view": "desktop", "target": "week-strip", "width": 1440, "height": 900, "label": "desktop · week-strip", "cited": false, "source": ".mousa/captures/r1-desktop-week-strip.png", "file": "assets/captures/b-r1-desktop-week-strip.png" }, { "id": "r1-desktop-listening-corner", "round": 1, "view": "desktop", "target": "listening-corner", "width": 1440, "height": 900, "label": "desktop · listening-corner", "cited": false, "source": ".mousa/captures/r1-desktop-listening-corner.png", "file": "assets/captures/b-r1-desktop-listening-corner.png" }, { "id": "r1-mobile-newsletter", "round": 1, "view": "mobile", "target": "newsletter", "width": 390, "height": 844, "label": "mobile · newsletter", "cited": false, "source": ".mousa/captures/r1-mobile-newsletter.png", "file": "assets/captures/b-r1-mobile-newsletter.png" }, { "id": "r1-mobile-hero-title", "round": 1, "view": "mobile", "target": "hero-title", "width": 390, "height": 844, "label": "mobile · hero-title", "cited": false, "source": ".mousa/captures/r1-mobile-hero-title.png", "file": "assets/captures/b-r1-mobile-hero-title.png" } ], "check": { "score": 1, "system": "css-vars", "present": 7, "devices": [ { "id": "dna1", "status": "present" }, { "id": "dna2", "status": "present" }, { "id": "dna3", "status": "present" }, { "id": "dna4", "status": "present" }, { "id": "dna5", "status": "present" }, { "id": "dna6", "status": "present" }, { "id": "dna7", "status": "present" } ], "style": { "atStart": { "stylesheets": [], "handWritten": 0, "classes": 0 }, "now": { "stylesheets": [ "styles.css" ], "handWritten": 280, "classes": 93 } } }, "houseStyle": { "signatures": [ "a warm cream or off-white page ground", "a display serif model-made pages default to", "small uppercase letter-spaced monospace labels", "one italic word set apart in a heading" ], "count": 4, "of": 12, "limit": 2 }, "limits": [ "No Qloo data was used: the taste input is the agent's own prediction, frozen before the design began.", "The check shows that the declared tokens are in the files, not that the design is good. The review is the agent's own reading of its captures.", "One session is one sample. It shows where this design's choices came from, not that people prefer it." ] } ], "fonts": [ { "family": "Fraunces", "license": "OFL-1.1" }, { "family": "Inter", "license": "OFL-1.1" }, { "family": "DM Mono", "license": "OFL-1.1" }, { "family": "Big Shoulders Display", "license": "OFL-1.1" }, { "family": "Libre Franklin", "license": "OFL-1.1" }, { "family": "Instrument Serif", "license": "OFL-1.1" } ] }