Moûsa · Comparison
For an audience that loves Khruangbin, Anderson .Paak and Tame Impala
With Qloo and Without Qloo: the same brief, the same frozen prediction and the same stages. Only the source of the taste differs.
0.62
heuristic distance between the two designs, from 0 (alike) to 1
0.77 Palette0.50 Type0.71 Sections0.36 CSS features
7 of 7With Qloo: design devices rest on what the model did not predict
8Without Qloo: design devices rest on the model's own prediction, with no Qloo data
Samefrozen prediction in both arms
0 · 1signatures of the look models default to, of 12: With Qloo · Without Qloo
Side by side
The last reviewed captures of each arm, paired by what they show.
desktop · full page
mobile · full page
mobile · hero-title
mobile · spec-tag
desktop · list
desktop
mobile
desktop · nights
mobile · room
Before any data: the model's own prediction
Frozen before Qloo was asked, so what Qloo adds can be told apart from what the model already assumed. An entry a measured name matches is marked; the match is liberal, so it only lowers what counts as new.
The design the model would make from it alone
A warm, dusk-toned one-pager with a sunset-gradient hero, a groovy heavy-italic 70s display face over a humanist sans, concentric record-groove circles and a soft grain overlay, moving down through the season, the room, the nights and a mailing-list sign-up.
#1f1410#e8742c#f2c14e#b8432f#f4e6cf#5b3b6eType: Shrikhand and Cabin
#hero#season#room#nights#box-office#mailing-list- sunset gradient
- concentric record grooves
- film grain overlay
- wavy psychedelic lines
The audience it expected
Crate-digging listeners who want groove over spectacle: psychedelic soul, funk, global vinyl rarities and hazy indie-psych, enjoyed as a warm, communal, slightly retro night out.
Pacing
slow, unhurried pacinglong dreamy takessun-soaked cinematographyloose, improvisational rhythm
Surfaces
warm analog film grain1970s psychedelic colourvinyl and record sleevessunset gradientssoft vintage textures
Tone
mellownostalgic measuredgroovydreamyjoyful
Shared qualities
psychedelicretro soullaid-back groovecosmiccommunal
The works it expected them to love
Brands
Urban OutfittersPatagoniaPolaroid measuredCrosleyAesopCarhartt WIP
Films
MoonlightCall Me by Your NameInherent Vice matched Vice (brand)HerLost in TranslationSoul
Music
Thundercat measuredLeon BridgesVulfpeckMac DeMarcoToro y MoiGlass Animals
Books
Kafka on the ShoreThe AlchemistNorwegian WoodSiddharthaJust Kids
TV
Atlanta measuredMaster of None measuredInsecure measuredTwin PeaksThe Bear
Places
Variety PlayhouseTerminal WestThe MasqueradePonce City MarketKrog Street MarketThe Earl
Sealed at the freeze: SHA-256 3c92a600cd38f9de9c570260c6e38aae8b68ea671752a5c8a16d3d7fa86edcc5. The prediction shown here still matches it.
What Qloo measured
What this audience loves, the qualities those works share and the tags ranked for it. New means the prediction did not contain it.
Look qualities
- Alternative R&B newin The Internet, KAYTRANADA and Blood Orange · ×4.57 as often as across audiences
- Minimalist newin Sampha, Moses Sumney and Herschel Supply Co · ×1.57 as often as across audiences
- Intimate newin The Internet, Hiatus Kaiyote and Steve Lacy · ×1.22 as often as across audiences
- Clean Lines newin Herschel Supply Co, GREATS and Quince · ×2.23 as often as across audiences
- Expressive newin Thundercat, Sampha and Hiatus Kaiyote · ×2.11 as often as across audiences
Mood qualities
- Soulful newin The Internet, Thundercat and KAYTRANADA · ×3 as often as across audiences
- Eclectic newin Thundercat, KAYTRANADA and Hiatus Kaiyote · ×2.06 as often as across audiences
- Surreal newin I'm a Virgo and Sorry to Bother You · ×1.84 as often as across audiences
- Character driven newin The Marvelous Mrs. Maisel, Don't Worry, He Won't Get Far on Foot and Miss Virginia · ×1.01 as often as across audiences
- Charismatic newin I'm a Virgo, Guava Island and Steve-O: Gnarly · ×1.38 as often as across audiences
Meaning qualities
- Open-Minded newin The Internet, Thundercat and Hiatus Kaiyote · ×2.28 as often as across audiences
- Identity newin Sampha, Moses Sumney and Unknown Mortal Orchestra · ×1.68 as often as across audiences
- Nostalgic predictedin PEN15, The Marvelous Mrs. Maisel and Digimon Adventure tri. Part 6: Future · ×1.4 as often as across audiences
- The mentor newin Master of None, Ed Sheeran: Songwriter and Digimon Adventure tri. Part 6: Future · ×1.63 as often as across audiences
- Urban planning newin Marina City and Chicago Line Cruises · ×2.38 as often as across audiences
Brands
- Vice predictedNews & Politics · Advertising Enabled · Television broadcasting companies of Canada
- Herschel Supply Co newHeritage-Inspired · Minimalist · Clean Lines
- Recreational Equipment Inc newFunctionalist · Earth-Toned Palette · Clean Minimalist Typography
- Huckberry newRugged · Clean-lined · Earthy Tones
Brands, lesser known
- Quince newMinimalist · Clean Lines · Neutral Color Palette
- Rudy's newGrungy · Minimalist · Industrial
Films
- Sorry to Bother You newSurreal · Contemporary art · The faustian bargain
- Blindspotting newTense · Community minded · Spoken word poetry
- The Last Black Man in San Francisco newFog drenched · Atmospheric · Identity
- Waves newCinematic · Determined · Water motif
Cautions the measurement raised
- Minimalist is carried mostly by brands (Herschel Supply Co, Shinola Detroit, Quince): it is the design this audience sees every day. Translate the genre of that design, such as broadcast graphics, packaging type or signage, never a brand's logo, mascot, exact colours or products.
- Clean Lines is carried mostly by brands (Herschel Supply Co, GREATS, Quince): it is the design this audience sees every day. Translate the genre of that design, such as broadcast graphics, packaging type or signage, never a brand's logo, mascot, exact colours or products.
- Understated is carried mostly by brands (Quince, Noon Pacific): it is the design this audience sees every day. Translate the genre of that design, such as broadcast graphics, packaging type or signage, never a brand's logo, mascot, exact colours or products.
- style tags returned no tags.
Layer by layer
Each arm's devices for the same layer of the design.
palette
With Qloo
One coloured lamp in a dark room
#0e0f1a#2b3cf0#ff5a7a#d4ff3a#f1f0ffWithout Qloo
Split-fountain sunset ink on a night sheet
#170d1c#e8642c#f4b23e#d2496e#2b8a86#f3e2c7typography
With Qloo
Wide lowercase sleeve titles over a plain indie grotesque
Wide lowercase sleeve titles over a plain indie grotesque
Syne
Wide lowercase sleeve titles over a plain indie grotesque
Familjen Grotesk
Without Qloo
Soul 45 slanted wordmark over a warm humanist text
Soul 45 slanted wordmark over a warm humanist text
Shrikhand
Soul 45 slanted wordmark over a warm humanist text
Cabin
Big Shoulders Display
imagery
With Qloo
Cut-paper lamp collage
#hero-collagesvg#lamp-collageWithout Qloo
Concentric sunset bands with a hanging lamp
#herosvg#sunset-bandsWarm print grain over the whole sheet
#grainmotion
With Qloo
The lamp breathes
#glow-toggle@keyframes lamp-breatheWithout Qloo
Twenty-eight-second band sway
@keyframes band-swayvoice
With Qloo
Poised, crafted lines with room around them
One lamp, lit five nights a week, all autumn.
Nine hundred on the floor. Three hundred above. One room, listening.
Come as you are. The light finds everyone.
Without Qloo
Mellow, unhurried invitations
The lamp goes on at 19:00. The music starts at 20:00.
Sunday afternoons belong to everyone.
Autumn, turned down low.
layout
With Qloo
The five nights hung as a gallery wall of square colour panels
#nights-wallWithout Qloo
Square record-sleeve panel for the room
#roomsvg#room-recordstructure
With Qloo
The room and box office as a ruled spec tag
#spec-tagWithout Qloo
Marquee letterboard of the five nights
#nights#letterboardEach arm's own review
The agent of each arm judged its own captures against its own plan.
With Qloo
Round 2: 4 met, 0 partly, 0 missed.
Both round-1 repairs landed: the light is a flat cut shape and the collage is the sleeve image. The mailing list is now a ruled tag with a large written line and an ink bar, matching the spec tag rather than a stock field.
Check: 1.00, 7 of 7 devices in the files.
The look models default to: 0 of 12 signatures.
Without Qloo
Round 2: 3 met, 1 partly, 0 missed.
Round 2 fixes the board and the record: every night and the matinee read on the marquee, and the record label shows 900 and 300 outside the sleeve. The label's small words remain too small on a phone, repaired after this round.
Check: 1.00, 8 of 8 devices in the files.
The look models default to: 1 of 12 signatures (a near-black ground lit by one warm amber accent).
Limits
- One pair is one sample. Model variance alone makes two designs differ, so one distance does not isolate what Qloo changed; repeat the pair before calling a difference the data's effect.
- The distance is a heuristic over palettes, type classes, landmark sections and CSS features. It does not measure quality or what people prefer.
- The headline counts devices anchored to what the prediction did not contain. It shows that the data changed the specification, not that the result is better.