{ "schemaVersion": "1.0", "kind": "comparison", "generatedAt": "2026-10-27T13:59:33.838Z", "host": "claude-code", "writtenBy": { "name": "mousa", "version": "0.7.1" }, "medium": "web", "title": "For an audience that loves Khruangbin, Anderson .Paak and Tame Impala", "audience": { "references": [ { "name": "Khruangbin", "found": true }, { "name": "Anderson .Paak", "found": true }, { "name": "Tame Impala", "found": true } ], "place": "Atlanta" }, "headline": { "value": "0.62", "text": "heuristic distance between the two designs, from 0 (alike) to 1", "sentence": "7 of 7 devices rest on what the prediction did not contain." }, "arms": [ { "label": "With Qloo", "folder": "compare/with-qloo", "taste": "qloo", "kind": "session", "headline": { "value": "7 of 7", "text": "design devices rest on what the model did not predict", "sentence": "7 of 7 devices rest on what the prediction did not contain." }, "link": "/gallery/venue-claude-code/arms/with-qloo/" }, { "label": "Without Qloo", "folder": "compare/without-qloo", "taste": "own prediction", "kind": "baseline", "headline": { "value": "8", "text": "design devices rest on the model's own prediction, with no Qloo data", "sentence": "8 devices rest on the prediction alone; no Qloo data was used." }, "link": "/gallery/venue-claude-code/arms/without-qloo/" } ], "samePrediction": true, "measure": "design", "distance": { "overall": 0.619, "palette": 0.767, "typography": 0.5, "structure": 0.714, "features": 0.362, "method": "Weighted heuristic: palette CIE76 color distance (35%), font family/class difference (20%), landmark section ID difference (25%), CSS property and signature-feature difference (20%)." }, "prediction": { "frozenAt": "2026-10-24T09:16:22.276Z", "sha256": "3c92a600cd38f9de9c570260c6e38aae8b68ea671752a5c8a16d3d7fa86edcc5", "sealHolds": true, "summary": "Crate-digging listeners who want groove over spectacle: psychedelic soul, funk, global vinyl rarities and hazy indie-psych, enjoyed as a warm, communal, slightly retro night out.", "groups": [ { "domain": "brand", "label": "Brands", "quality": false, "entries": [ { "name": "Urban Outfitters", "measured": false }, { "name": "Patagonia", "measured": false }, { "name": "Polaroid", "measured": true }, { "name": "Crosley", "measured": false }, { "name": "Aesop", "measured": false }, { "name": "Carhartt WIP", "measured": false } ] }, { "domain": "movie", "label": "Films", "quality": false, "entries": [ { "name": "Moonlight", "measured": false }, { "name": "Call Me by Your Name", "measured": false }, { "name": "Inherent Vice", "measured": true, "as": "Vice (brand)" }, { "name": "Her", "measured": false }, { "name": "Lost in Translation", "measured": false }, { "name": "Soul", "measured": false } ] }, { "domain": "artist", "label": "Music", "quality": false, "entries": [ { "name": "Thundercat", "measured": true }, { "name": "Leon Bridges", "measured": false }, { "name": "Vulfpeck", "measured": false }, { "name": "Mac DeMarco", "measured": false }, { "name": "Toro y Moi", "measured": false }, { "name": "Glass Animals", "measured": false } ] }, { "domain": "book", "label": "Books", "quality": false, "entries": [ { "name": "Kafka on the Shore", "measured": false }, { "name": "The Alchemist", "measured": false }, { "name": "Norwegian Wood", "measured": false }, { "name": "Siddhartha", "measured": false }, { "name": "Just Kids", "measured": false } ] }, { "domain": "tv_show", "label": "TV", "quality": false, "entries": [ { "name": "Atlanta", "measured": true }, { "name": "Master of None", "measured": true }, { "name": "Insecure", "measured": true }, { "name": "Twin Peaks", "measured": false }, { "name": "The Bear", "measured": false } ] }, { "domain": "style", "label": "Pacing", "quality": true, "entries": [ { "name": "slow, unhurried pacing", "measured": false }, { "name": "long dreamy takes", "measured": false }, { "name": "sun-soaked cinematography", "measured": false }, { "name": "loose, improvisational rhythm", "measured": false } ] }, { "domain": "aesthetic", "label": "Surfaces", "quality": true, "entries": [ { "name": "warm analog film grain", "measured": false }, { "name": "1970s psychedelic colour", "measured": false }, { "name": "vinyl and record sleeves", "measured": false }, { "name": "sunset gradients", "measured": false }, { "name": "soft vintage textures", "measured": false } ] }, { "domain": "tone", "label": "Tone", "quality": true, "entries": [ { "name": "mellow", "measured": false }, { "name": "nostalgic", "measured": true }, { "name": "groovy", "measured": false }, { "name": "dreamy", "measured": false }, { "name": "joyful", "measured": false } ] }, { "domain": "qualities", "label": "Shared qualities", "quality": true, "entries": [ { "name": "psychedelic", "measured": false }, { "name": "retro soul", "measured": false }, { "name": "laid-back groove", "measured": false }, { "name": "cosmic", "measured": false }, { "name": "communal", "measured": false } ] }, { "domain": "place", "label": "Places", "quality": false, "entries": [ { "name": "Variety Playhouse", "measured": false }, { "name": "Terminal West", "measured": false }, { "name": "The Masquerade", "measured": false }, { "name": "Ponce City Market", "measured": false }, { "name": "Krog Street Market", "measured": false }, { "name": "The Earl", "measured": false } ] } ], "sketch": { "summary": "A warm, dusk-toned one-pager with a sunset-gradient hero, a groovy heavy-italic 70s display face over a humanist sans, concentric record-groove circles and a soft grain overlay, moving down through the season, the room, the nights and a mailing-list sign-up.", "palette": [ "#1f1410", "#e8742c", "#f2c14e", "#b8432f", "#f4e6cf", "#5b3b6e" ], "fonts": [ "Shrikhand", "Cabin" ], "sections": [ "hero", "season", "room", "nights", "box-office", "mailing-list" ], "motifs": [ "sunset gradient", "concentric record grooves", "film grain overlay", "wavy psychedelic lines" ] } }, "measured": { "counts": { "works": 80, "worksPredicted": 6, "worksNew": 74, "qualities": 18, "qualitiesPredicted": 1, "tags": 16, "tagsPredicted": 0, "predictions": 34, "predictionsMeasured": 6, "requests": 14, "fromCache": 0 }, "qualities": { "look": [ { "name": "Alternative R&B", "kind": "look quality", "mark": "new", "works": [ "The Internet", "KAYTRANADA", "Blood Orange" ], "domains": [ "music" ], "lift": 4.57 }, { "name": "Minimalist", "kind": "look quality", "mark": "new", "works": [ "Sampha", "Moses Sumney", "Herschel Supply Co" ], "domains": [ "music", "brand" ], "lift": 1.57 }, { "name": "Intimate", "kind": "look quality", "mark": "new", "works": [ "The Internet", "Hiatus Kaiyote", "Steve Lacy" ], "domains": [ "music", "TV", "film" ], "lift": 1.22 }, { "name": "Clean Lines", "kind": "look quality", "mark": "new", "works": [ "Herschel Supply Co", "GREATS", "Quince" ], "domains": [ "brand" ], "lift": 2.23 }, { "name": "Expressive", "kind": "look quality", "mark": "new", "works": [ "Thundercat", "Sampha", "Hiatus Kaiyote" ], "domains": [ "music" ], "lift": 2.11 } ], "mood": [ { "name": "Soulful", "kind": "mood quality", "mark": "new", "works": [ "The Internet", "Thundercat", "KAYTRANADA" ], "domains": [ "music" ], "lift": 3 }, { "name": "Eclectic", "kind": "mood quality", "mark": "new", "works": [ "Thundercat", "KAYTRANADA", "Hiatus Kaiyote" ], "domains": [ "music" ], "lift": 2.06 }, { "name": "Surreal", "kind": "mood quality", "mark": "new", "works": [ "I'm a Virgo", "Sorry to Bother You" ], "domains": [ "TV", "film" ], "lift": 1.84 }, { "name": "Character driven", "kind": "mood quality", "mark": "new", "works": [ "The Marvelous Mrs. Maisel", "Don't Worry, He Won't Get Far on Foot", "Miss Virginia" ], "domains": [ "TV", "film" ], "lift": 1.01 }, { "name": "Charismatic", "kind": "mood quality", "mark": "new", "works": [ "I'm a Virgo", "Guava Island", "Steve-O: Gnarly" ], "domains": [ "TV", "film" ], "lift": 1.38 } ], "meaning": [ { "name": "Open-Minded", "kind": "meaning quality", "mark": "new", "works": [ "The Internet", "Thundercat", "Hiatus Kaiyote" ], "domains": [ "music" ], "lift": 2.28 }, { "name": "Identity", "kind": "meaning quality", "mark": "new", "works": [ "Sampha", "Moses Sumney", "Unknown Mortal Orchestra" ], "domains": [ "music", "film" ], "lift": 1.68 }, { "name": "Nostalgic", "kind": "meaning quality", "mark": "predicted", "works": [ "PEN15", "The Marvelous Mrs. Maisel", "Digimon Adventure tri. Part 6: Future" ], "domains": [ "TV", "film" ], "lift": 1.4 }, { "name": "The mentor", "kind": "meaning quality", "mark": "new", "works": [ "Master of None", "Ed Sheeran: Songwriter", "Digimon Adventure tri. Part 6: Future" ], "domains": [ "TV", "film" ], "lift": 1.63 }, { "name": "Urban planning", "kind": "meaning quality", "mark": "new", "works": [ "Marina City", "Chicago Line Cruises" ], "domains": [ "place" ], "lift": 2.38 } ] }, "tags": { "surfaces": [ { "name": "Vivid Colors", "kind": "surface", "mark": "new" }, { "name": "Bold Silhouettes", "kind": "surface", "mark": "new" }, { "name": "Handcrafted", "kind": "surface", "mark": "new" }, { "name": "Art-Inspired", "kind": "surface", "mark": "new" }, { "name": "Luxury", "kind": "surface", "mark": "new" }, { "name": "timeless style", "kind": "surface", "mark": "new" } ], "tone": [ { "name": "grace", "kind": "tone", "mark": "new" }, { "name": "Unique", "kind": "tone", "mark": "new" }, { "name": "quality", "kind": "tone", "mark": "new" }, { "name": "Craftsmanship", "kind": "tone", "mark": "new" }, { "name": "Individualistic", "kind": "tone", "mark": "new" }, { "name": "satisfaction", "kind": "tone", "mark": "new" } ] }, "worlds": [ { "label": "Brands", "works": [ { "name": "Vice", "kind": "brand", "mark": "predicted", "tags": [ "News & Politics", "Advertising Enabled", "Television broadcasting companies of Canada" ] }, { "name": "Herschel Supply Co", "kind": "brand", "mark": "new", "tags": [ "Heritage-Inspired", "Minimalist", "Clean Lines" ] }, { "name": "Recreational Equipment Inc", "kind": "brand", "mark": "new", "tags": [ "Functionalist", "Earth-Toned Palette", "Clean Minimalist Typography" ] }, { "name": "Huckberry", "kind": "brand", "mark": "new", "tags": [ "Rugged", "Clean-lined", "Earthy Tones" ] } ] }, { "label": "Brands, lesser known", "works": [ { "name": "Quince", "kind": "brand", "mark": "new", "tags": [ "Minimalist", "Clean Lines", "Neutral Color Palette" ] }, { "name": "Rudy's", "kind": "brand", "mark": "new", "tags": [ "Grungy", "Minimalist", "Industrial" ] } ] }, { "label": "Films", "works": [ { "name": "Sorry to Bother You", "kind": "film", "mark": "new", "tags": [ "Surreal", "Contemporary art", "The faustian bargain" ] }, { "name": "Blindspotting", "kind": "film", "mark": "new", "tags": [ "Tense", "Community minded", "Spoken word poetry" ] }, { "name": "The Last Black Man in San Francisco", "kind": "film", "mark": "new", "tags": [ "Fog drenched", "Atmospheric", "Identity" ] }, { "name": "Waves", "kind": "film", "mark": "new", "tags": [ "Cinematic", "Determined", "Water motif" ] } ] }, { "label": "Films, lesser known", "works": [ { "name": "Miss Virginia", "kind": "film", "mark": "new", "tags": [ "Realistic", "Plainspoken", "Protective" ] }, { "name": "Ed Sheeran: Songwriter", "kind": "film", "mark": "new", "tags": [ "Warm textured lighting", "Raw", "Vulnerable" ] } ] }, { "label": "Music", "works": [ { "name": "The Internet", "kind": "music", "mark": "new", "tags": [ "Funk Infused", "Intimate", "Engaging" ] }, { "name": "Thundercat", "kind": "music", "mark": "predicted", "tags": [ "Expressive", "Psychedelic Funk", "Jazz Fusion" ] }, { "name": "KAYTRANADA", "kind": "music", "mark": "new", "tags": [ "Alternative R&B", "Hip Hop Soul", "Electronic Funk" ] }, { "name": "Blood Orange", "kind": "music", "mark": "new", "tags": [ "Electro Funk", "Indie Pop", "Alternative R&B" ] } ] }, { "label": "Books", "works": [ { "name": "The Raincoats", "kind": "book", "mark": "new", "tags": [ "History", "Criticism", "Music" ] }, { "name": "Can't Even: How Millennials Became the Burnout Generation", "kind": "book", "mark": "new" }, { "name": "Me and White Supremacy: Combat Racism, Change the World, and Become a Good Ancestor", "kind": "book", "mark": "new" }, { "name": "Renegades: Born in the USA", "kind": "book", "mark": "new", "tags": [ "History", "Biography Memoir", "Nonfiction" ] } ] }, { "label": "TV", "works": [ { "name": "Atlanta", "kind": "TV", "mark": "predicted", "tags": [ "Noir tinged", "Resourceful", "Proud" ] }, { "name": "Search Party", "kind": "TV", "mark": "new", "tags": [ "Identity crisis", "Obsession", "Tbs" ] }, { "name": "I'm a Virgo", "kind": "TV", "mark": "new", "tags": [ "Whimsical absurdism", "Dreamlike collage", "Charismatic" ] }, { "name": "Insecure", "kind": "TV", "mark": "predicted", "tags": [ "Friendship", "The power of friendship", "The journey of self discovery" ] } ] }, { "label": "Places", "works": [ { "name": "Marina City", "kind": "place", "mark": "new", "tags": [ "Urban planning", "Interior design", "Waterfront" ] }, { "name": "Lafayette Cemetery No. 1", "kind": "place", "mark": "new", "tags": [ "Travel", "Photography", "Walkable" ] }, { "name": "Bourbon Street", "kind": "place", "mark": "new", "tags": [ "Socializing", "Live music", "Dining drinking" ] }, { "name": "Mmuseumm", "kind": "place", "mark": "new", "tags": [ "Curating", "Functional", "Destination" ] } ] } ], "required": [ { "name": "Herschel Supply Co", "kind": "brand", "mark": "new" }, { "name": "Sampha", "kind": "music", "mark": "new" }, { "name": "I'm a Virgo", "kind": "TV", "mark": "new" }, { "name": "Alternative R&B", "kind": "look quality", "mark": "new" }, { "name": "Soulful", "kind": "mood quality", "mark": "new" }, { "name": "Open-Minded", "kind": "meaning quality", "mark": "new" } ], "cautions": [ "Minimalist is carried mostly by brands (Herschel Supply Co, Shinola Detroit, Quince): it is the design this audience sees every day. Translate the genre of that design, such as broadcast graphics, packaging type or signage, never a brand's logo, mascot, exact colours or products.", "Clean Lines is carried mostly by brands (Herschel Supply Co, GREATS, Quince): it is the design this audience sees every day. Translate the genre of that design, such as broadcast graphics, packaging type or signage, never a brand's logo, mascot, exact colours or products.", "Understated is carried mostly by brands (Quince, Noon Pacific): it is the design this audience sees every day. Translate the genre of that design, such as broadcast graphics, packaging type or signage, never a brand's logo, mascot, exact colours or products.", "style tags returned no tags." ] }, "views": [ { "key": "desktop-full", "label": "desktop · full page", "a": { "id": "r2-desktop-full", "round": 2, "view": "desktop", "full": true, "width": 1440, "height": 3200, "label": "desktop · full page", "cited": true, "source": ".mousa/captures/r2-desktop-full.png", "file": "assets/captures/a-r2-desktop-full.png" }, "b": null }, { "key": "mobile-full", "label": "mobile · full page", "a": { "id": "r2-mobile-full", "round": 2, "view": "mobile", "full": true, "width": 390, "height": 3200, "label": "mobile · full page", "cited": false, "source": ".mousa/captures/r2-mobile-full.png", "file": "assets/captures/a-r2-mobile-full.png" }, "b": null }, { "key": "mobile-hero-title", "label": "mobile · hero-title", "a": { "id": "r2-mobile-hero-title", "round": 2, "view": "mobile", "target": "hero-title", "width": 390, "height": 844, "label": "mobile · hero-title", "cited": true, "source": ".mousa/captures/r2-mobile-hero-title.png", "file": "assets/captures/a-r2-mobile-hero-title.png" }, "b": null }, { "key": "mobile-spec-tag", "label": "mobile · spec-tag", "a": { "id": "r2-mobile-spec-tag", "round": 2, "view": "mobile", "target": "spec-tag", "width": 390, "height": 844, "label": "mobile · spec-tag", "cited": true, "source": ".mousa/captures/r2-mobile-spec-tag.png", "file": "assets/captures/a-r2-mobile-spec-tag.png" }, "b": null }, { "key": "desktop-list", "label": "desktop · list", "a": { "id": "r2-desktop-list", "round": 2, "view": "desktop", "target": "list", "width": 1440, "height": 900, "label": "desktop · list", "cited": false, "source": ".mousa/captures/r2-desktop-list.png", "file": "assets/captures/a-r2-desktop-list.png" }, "b": null }, { "key": "desktop", "label": "desktop", "a": null, "b": { "id": "r2-desktop", "round": 2, "view": "desktop", "width": 1440, "height": 900, "label": "desktop", "cited": true, "source": ".mousa/captures/r2-desktop.png", "file": "assets/captures/b-r2-desktop.png" } }, { "key": "mobile", "label": "mobile", "a": null, "b": { "id": "r2-mobile", "round": 2, "view": "mobile", "width": 390, "height": 844, "label": "mobile", "cited": true, "source": ".mousa/captures/r2-mobile.png", "file": "assets/captures/b-r2-mobile.png" } }, { "key": "desktop-nights", "label": "desktop · nights", "a": null, "b": { "id": "r2-desktop-nights", "round": 2, "view": "desktop", "target": "nights", "width": 1440, "height": 900, "label": "desktop · nights", "cited": true, "source": ".mousa/captures/r2-desktop-nights.png", "file": "assets/captures/b-r2-desktop-nights.png" } }, { "key": "mobile-room", "label": "mobile · room", "a": null, "b": { "id": "r2-mobile-room", "round": 2, "view": "mobile", "target": "room", "width": 390, "height": 844, "label": "mobile · room", "cited": true, "source": ".mousa/captures/r2-mobile-room.png", "file": "assets/captures/b-r2-mobile-room.png" } } ], "layers": [ { "layer": "palette", "arms": [ [ { "id": "dna1", "layer": "palette", "device": "One coloured lamp in a dark room", "anchors": [ { "name": "Alternative R&B", "kind": "look quality", "mark": "new" }, { "name": "Intimate", "kind": "look quality", "mark": "new" } ], "qualities": [ "Alternative R&B", "Intimate" ], "translation": "Alternative R&B and Intimate, drawn the way late-night studio light draws them: an ink near-black room with one saturated light at a time (ultramarine, hot coral, acid chartreuse) instead of a warm sunset gradient. The cool pale paper is for text only.", "convention": "late-night studio light: one coloured lamp in a dark room, everything else falling to near-black", "tokens": { "colors": [ "#0e0f1a", "#2b3cf0", "#ff5a7a", "#d4ff3a", "#f1f0ff" ] }, "surprise": true, "moved": { "colors": [ "#2b3cf0", "#ff5a7a", "#d4ff3a", "#f1f0ff" ], "fonts": [], "ids": [] }, "method": "css-palette", "why": "Custom properties on :root hold the ink ground and the three lamp colours, so each section can switch its one light.", "cluster": "After-hours alt-soul", "check": "present" } ], [ { "id": "dna1", "layer": "palette", "device": "Split-fountain sunset ink on a night sheet", "anchors": [ { "name": "psychedelic", "kind": "quality", "mark": "own" }, { "name": "sunset gradients", "kind": "surface", "mark": "own" }, { "name": "Moonlight", "kind": "film", "mark": "own" } ], "qualities": [ "psychedelic" ], "translation": "Psychedelic colour drawn the way 1970s gig posters drew it: hard-edged bands of dusk orange, rose and marigold printed over an almost-black aubergine sheet, with a night-lit teal as the cool counter-glow; paper-coloured ink for text, never a cream ground.", "convention": "1970s gig posters: concentric sunset bands printed in split-fountain ink over a dark sheet", "tokens": { "colors": [ "#170d1c", "#e8642c", "#f4b23e", "#d2496e", "#2b8a86", "#f3e2c7" ] }, "surprise": false, "moved": { "colors": [ "#d2496e", "#2b8a86" ], "fonts": [], "ids": [] }, "method": "css-palette", "why": "Custom properties hold the six inks so every band, glow and text colour comes from one place.", "cluster": "Sunset light show", "check": "present" } ] ] }, { "layer": "typography", "arms": [ [ { "id": "dna2", "layer": "typography", "device": "Wide lowercase sleeve titles over a plain indie grotesque", "anchors": [ { "name": "Alternative R&B", "kind": "look quality", "mark": "new" }, { "name": "Sampha", "kind": "music", "mark": "new" }, { "name": "Minimalist", "kind": "look quality", "mark": "new" } ], "qualities": [ "Alternative R&B", "Minimalist" ], "translation": "Set the way alt-R&B single sleeves set a title: lowercase, wide and spaced, sometimes small in a corner, in Syne; facts in Familjen Grotesk, a plain indie grotesque. No groovy italic display face.", "convention": "alt-R&B single sleeves: one object as a bold silhouette on a flat saturated colour field, with a small lowercase title set wide in a corner", "tokens": { "fonts": [ "Syne", "Familjen Grotesk" ], "css": [ "text-transform: lowercase", "letter-spacing: 0.06em" ] }, "surprise": true, "moved": { "colors": [], "fonts": [ "Syne", "Familjen Grotesk" ], "ids": [] }, "method": "library-font", "why": "Syne and Familjen Grotesk are fetched into the workspace with @font-face, so the wide lowercase titles render as specified.", "cluster": "After-hours alt-soul", "check": "present" } ], [ { "id": "dna2", "layer": "typography", "device": "Soul 45 slanted wordmark over a warm humanist text", "anchors": [ { "name": "retro soul", "kind": "quality", "mark": "own" }, { "name": "Thundercat", "kind": "music", "mark": "own" } ], "qualities": [ "retro soul" ], "translation": "Retro soul set the way soul 45 labels set it: a fat, slanted, rounded display script for the name and headings, a warm humanist sans for reading, and tall condensed signage capitals reserved for the letterboard.", "convention": "soul 45 labels and record sleeves: fat slanted script wordmarks over a round centre label", "tokens": { "fonts": [ "Shrikhand", "Cabin", "Big Shoulders Display" ] }, "surprise": false, "moved": { "colors": [], "fonts": [ "Big Shoulders Display" ], "ids": [] }, "method": "library-font", "why": "Shrikhand, Cabin and Big Shoulders Display are fetched locally and loaded with @font-face.", "cluster": "Retro soul on wax", "check": "present" } ] ] }, { "layer": "imagery", "arms": [ [ { "id": "dna3", "layer": "imagery", "device": "Cut-paper lamp collage", "anchors": [ { "name": "Bold Silhouettes", "kind": "surface", "mark": "new" }, { "name": "I'm a Virgo", "kind": "TV", "mark": "new" }, { "name": "Surreal", "kind": "mood quality", "mark": "new" } ], "qualities": [ "Bold Silhouettes", "Dreamlike collage", "Whimsical absurdism", "Surreal" ], "translation": "Bold Silhouettes and the dreamlike collage of the screen favourites become one original inline SVG: a lamp built from flat cut colour shapes at mismatched scale, a moon too small, a balcony arc, a cord that loops into a staircase, set slightly off-kilter as the hero.", "convention": "cut-paper collage title cards: flat colour shapes at mismatched scale, stacked slightly off-kilter", "tokens": { "ids": [ "hero-collage" ], "svg": [ "lamp-collage" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "hero-collage" ] }, "method": "inline-svg", "why": "No picture generator here, and a cut-paper collage is flat shapes by nature: an inline SVG draws it crisply in the palette.", "cluster": "Surreal colour collage", "check": "present" } ], [ { "id": "dna3", "layer": "imagery", "device": "Concentric sunset bands with a hanging lamp", "anchors": [ { "name": "1970s psychedelic colour", "kind": "surface", "mark": "own" }, { "name": "cosmic", "kind": "quality", "mark": "own" } ], "qualities": [ "1970s psychedelic colour" ], "translation": "A drawn poster sun: concentric half-rings in the palette's bands rising behind a single hanging lamp, with a few small stars above, as the hero picture.", "convention": "1970s gig posters: concentric sunset bands printed in split-fountain ink over a dark sheet", "tokens": { "ids": [ "hero" ], "svg": [ "sunset-bands" ] }, "surprise": false, "method": "inline-svg", "why": "Hard-edged poster bands and a lamp are crisp, light and animatable as inline SVG.", "cluster": "Sunset light show", "check": "present" }, { "id": "dna7", "layer": "imagery", "device": "Warm print grain over the whole sheet", "anchors": [ { "name": "warm analog film grain", "kind": "surface", "mark": "own" }, { "name": "soft vintage textures", "kind": "surface", "mark": "own" } ], "qualities": [ "warm analog film grain" ], "translation": "An analog surface: a fixed noise layer blended over every section so the colours read as ink on paper rather than screen gradients.", "convention": "square sleeve panels with a grainy printed surface and worn edges", "tokens": { "css": [ "mix-blend-mode: overlay" ], "ids": [ "grain" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "grain" ] }, "method": "css-art", "why": "A fixed pseudo-layer with an SVG-noise data URI blended in overlay mode gives grain without any image file.", "cluster": "Retro soul on wax", "check": "present" } ] ] }, { "layer": "motion", "arms": [ [ { "id": "dna6", "layer": "motion", "device": "The lamp breathes", "anchors": [ { "name": "Soulful", "kind": "mood quality", "mark": "new" } ], "qualities": [ "Soulful" ], "translation": "No pacing tags came back, so the mood Soulful sets it: the lamp's glow swells and settles over seven seconds with no bounce, like a held note, paused by a control and still under reduced motion.", "tokens": { "css": [ "animation: lamp-breathe 7s ease-in-out infinite" ], "ids": [ "glow-toggle" ], "keyframes": [ "lamp-breathe" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "glow-toggle" ] }, "method": "css-motion", "why": "One keyframed glow on the lamp shade's halo, with a pause button and a prefers-reduced-motion fallback.", "cluster": "After-hours alt-soul", "check": "present" } ], [ { "id": "dna4", "layer": "motion", "device": "Twenty-eight-second band sway", "anchors": [ { "name": "slow, unhurried pacing", "kind": "pacing", "mark": "own" }, { "name": "laid-back groove", "kind": "quality", "mark": "own" } ], "qualities": [ "slow, unhurried pacing" ], "translation": "Unhurried pacing becomes one slow, loose sway of the sunset rings, like a light show breathing, with no hard cuts, a pause button and a still version for reduced motion.", "convention": "slow sway of a light show: one drifting motion with no hard cuts", "tokens": { "css": [ "animation: band-sway 28s ease-in-out infinite" ], "keyframes": [ "band-sway" ] }, "surprise": false, "method": "css-motion", "why": "A single CSS keyframe on the SVG ring group gives the slow sway, with reduced-motion and a pause toggle.", "cluster": "Laid-back groove nights", "check": "present" } ] ] }, { "layer": "voice", "arms": [ [ { "id": "dna7", "layer": "voice", "device": "Poised, crafted lines with room around them", "anchors": [ { "name": "grace", "kind": "tone", "mark": "new" }, { "name": "Craftsmanship", "kind": "tone", "mark": "new" } ], "qualities": [ "grace", "Craftsmanship" ], "translation": "Tone tags grace and Craftsmanship, not my predicted mellow groove: short, composed sentences that state the facts carefully and leave space, never slang or hype.", "tokens": { "copy": [ "One lamp, lit five nights a week, all autumn.", "Nine hundred on the floor. Three hundred above. One room, listening.", "Come as you are. The light finds everyone." ] }, "surprise": true, "method": "copy", "why": "The lines are written into the page's headings and section openers.", "cluster": "Clean-lined craft", "check": "present" } ], [ { "id": "dna8", "layer": "voice", "device": "Mellow, unhurried invitations", "anchors": [ { "name": "mellow", "kind": "tone", "mark": "own" }, { "name": "loose, improvisational rhythm", "kind": "pacing", "mark": "own" } ], "qualities": [ "mellow" ], "translation": "Short, easy sentences that say the fixed facts as an invitation to slow down; no hype, no exclamation marks.", "tokens": { "copy": [ "The lamp goes on at 19:00. The music starts at 20:00.", "Sunday afternoons belong to everyone.", "Autumn, turned down low." ] }, "surprise": false, "method": "copy", "why": "The headline, section intros and calls to action carry the mellow register around the fixed facts.", "cluster": "Laid-back groove nights", "check": "present" } ] ] }, { "layer": "layout", "arms": [ [ { "id": "dna4", "layer": "layout", "device": "The five nights hung as a gallery wall of square colour panels", "anchors": [ { "name": "Vivid Colors", "kind": "surface", "mark": "new" }, { "name": "Eclectic", "kind": "mood quality", "mark": "new" }, { "name": "Open-Minded", "kind": "meaning quality", "mark": "new" } ], "qualities": [ "Vivid Colors", "Eclectic", "Open-Minded" ], "translation": "Each night from Wednesday to Sunday is its own square flat colour panel, like a gallery hang of sleeves: one room, five different lights, open to whoever walks in. Sunday's panel carries the all-ages matinee.", "convention": "contemporary-art gallery hangs: a wall of equal square panels, each a different flat colour", "tokens": { "css": [ "aspect-ratio: 1 / 1" ], "ids": [ "nights-wall" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "nights-wall" ] }, "method": "css-layout", "why": "A CSS grid of square panels with aspect-ratio 1 / 1 hangs the five nights as a gallery wall that reflows to two columns and one on phones.", "cluster": "Surreal colour collage", "check": "present" } ], [ { "id": "dna6", "layer": "layout", "device": "Square record-sleeve panel for the room", "anchors": [ { "name": "vinyl and record sleeves", "kind": "surface", "mark": "own" }, { "name": "Urban Outfitters", "kind": "brand", "mark": "own" } ], "qualities": [ "vinyl and record sleeves" ], "translation": "The room is presented as a square sleeve with a record half out of it; the record's centre label carries the floor and balcony numbers.", "convention": "square sleeve panels with a grainy printed surface and worn edges", "tokens": { "css": [ "aspect-ratio: 1 / 1" ], "ids": [ "room" ], "svg": [ "room-record" ] }, "surprise": false, "method": "inline-svg", "why": "The sleeve and record with its centre label are drawn in SVG inside a square CSS panel.", "cluster": "Retro soul on wax", "check": "present" } ] ] }, { "layer": "structure", "arms": [ [ { "id": "dna5", "layer": "structure", "device": "The room and box office as a ruled spec tag", "anchors": [ { "name": "Herschel Supply Co", "kind": "brand", "mark": "new" }, { "name": "Clean Lines", "kind": "look quality", "mark": "new" }, { "name": "Handcrafted", "kind": "surface", "mark": "new" } ], "qualities": [ "Heritage-Inspired", "Clean Lines", "Handcrafted" ], "translation": "Clean Lines and the heritage-minded goods they carry every day become a woven-label spec tag: capacity, doors, first act and box office hours in small ruled boxes, plain and exact, translated from the genre of label design, never a brand's own label.", "convention": "woven heritage labels and spec tags: plain facts in small ruled boxes", "tokens": { "css": [ "border: 2px solid var(--paper)" ], "ids": [ "spec-tag" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "spec-tag" ] }, "method": "css-layout", "why": "A ruled grid of bordered cells makes the spec tag; plain HTML keeps the facts readable and accessible.", "cluster": "Clean-lined craft", "check": "present" } ], [ { "id": "dna5", "layer": "structure", "device": "Marquee letterboard of the five nights", "anchors": [ { "name": "communal", "kind": "quality", "mark": "own" }, { "name": "Variety Playhouse", "kind": "place", "mark": "own" }, { "name": "groovy", "kind": "tone", "mark": "own" } ], "qualities": [ "communal" ], "translation": "The nights are announced the way a theatre marquee announces them: a lit board with slotted condensed capitals, one row per night from Wednesday to Sunday, with the Sunday matinee on its own row.", "convention": "theatre marquee letterboards: condensed capitals slotted into a lit board announcing the nights", "tokens": { "ids": [ "nights", "letterboard" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "letterboard" ] }, "method": "css-layout", "why": "A grid of slotted letter rows with ridged backing reads as a marquee board without images.", "cluster": "Laid-back groove nights", "check": "present" } ] ] } ], "limits": [ "One pair is one sample. Model variance alone makes two designs differ, so one distance does not isolate what Qloo changed; repeat the pair before calling a difference the data's effect.", "The distance is a heuristic over palettes, type classes, landmark sections and CSS features. It does not measure quality or what people prefer.", "The headline counts devices anchored to what the prediction did not contain. It shows that the data changed the specification, not that the result is better." ], "records": [ { "schemaVersion": "1.0", "kind": "session", "generatedAt": "2026-10-27T13:59:33.834Z", "host": "claude-code", "writtenBy": { "name": "mousa", "version": "0.7.1" }, "medium": "web", "taste": "qloo", "title": "For an audience that loves Khruangbin, Anderson .Paak and Tame Impala", "audience": { "references": [ { "name": "Khruangbin", "found": true }, { "name": "Anderson .Paak", "found": true }, { "name": "Tame Impala", "found": true } ], "place": "Atlanta" }, "headline": { "value": "7 of 7", "text": "design devices rest on what the model did not predict", "sentence": "7 of 7 devices rest on what the prediction did not contain." }, "numbers": [ { "value": 80, "label": "works measured, 6 of them predicted" }, { "value": 18, "label": "shared qualities, 1 predicted" }, { "value": 16, "label": "pacing, surface and tone tags, 0 predicted" }, { "value": 14, "label": "Qloo requests" } ], "prediction": { "frozenAt": "2026-10-24T09:16:22.276Z", "sha256": "3c92a600cd38f9de9c570260c6e38aae8b68ea671752a5c8a16d3d7fa86edcc5", "sealHolds": true, "summary": "Crate-digging listeners who want groove over spectacle: psychedelic soul, funk, global vinyl rarities and hazy indie-psych, enjoyed as a warm, communal, slightly retro night out.", "groups": [ { "domain": "brand", "label": "Brands", "quality": false, "entries": [ { "name": "Urban Outfitters", "measured": false }, { "name": "Patagonia", "measured": false }, { "name": "Polaroid", "measured": true }, { "name": "Crosley", "measured": false }, { "name": "Aesop", "measured": false }, { "name": "Carhartt WIP", "measured": false } ] }, { "domain": "movie", "label": "Films", "quality": false, "entries": [ { "name": "Moonlight", "measured": false }, { "name": "Call Me by Your Name", "measured": false }, { "name": "Inherent Vice", "measured": true, "as": "Vice (brand)" }, { "name": "Her", "measured": false }, { "name": "Lost in Translation", "measured": false }, { "name": "Soul", "measured": false } ] }, { "domain": "artist", "label": "Music", "quality": false, "entries": [ { "name": "Thundercat", "measured": true }, { "name": "Leon Bridges", "measured": false }, { "name": "Vulfpeck", "measured": false }, { "name": "Mac DeMarco", "measured": false }, { "name": "Toro y Moi", "measured": false }, { "name": "Glass Animals", "measured": false } ] }, { "domain": "book", "label": "Books", "quality": false, "entries": [ { "name": "Kafka on the Shore", "measured": false }, { "name": "The Alchemist", "measured": false }, { "name": "Norwegian Wood", "measured": false }, { "name": "Siddhartha", "measured": false }, { "name": "Just Kids", "measured": false } ] }, { "domain": "tv_show", "label": "TV", "quality": false, "entries": [ { "name": "Atlanta", "measured": true }, { "name": "Master of None", "measured": true }, { "name": "Insecure", "measured": true }, { "name": "Twin Peaks", "measured": false }, { "name": "The Bear", "measured": false } ] }, { "domain": "style", "label": "Pacing", "quality": true, "entries": [ { "name": "slow, unhurried pacing", "measured": false }, { "name": "long dreamy takes", "measured": false }, { "name": "sun-soaked cinematography", "measured": false }, { "name": "loose, improvisational rhythm", "measured": false } ] }, { "domain": "aesthetic", "label": "Surfaces", "quality": true, "entries": [ { "name": "warm analog film grain", "measured": false }, { "name": "1970s psychedelic colour", "measured": false }, { "name": "vinyl and record sleeves", "measured": false }, { "name": "sunset gradients", "measured": false }, { "name": "soft vintage textures", "measured": false } ] }, { "domain": "tone", "label": "Tone", "quality": true, "entries": [ { "name": "mellow", "measured": false }, { "name": "nostalgic", "measured": true }, { "name": "groovy", "measured": false }, { "name": "dreamy", "measured": false }, { "name": "joyful", "measured": false } ] }, { "domain": "qualities", "label": "Shared qualities", "quality": true, "entries": [ { "name": "psychedelic", "measured": false }, { "name": "retro soul", "measured": false }, { "name": "laid-back groove", "measured": false }, { "name": "cosmic", "measured": false }, { "name": "communal", "measured": false } ] }, { "domain": "place", "label": "Places", "quality": false, "entries": [ { "name": "Variety Playhouse", "measured": false }, { "name": "Terminal West", "measured": false }, { "name": "The Masquerade", "measured": false }, { "name": "Ponce City Market", "measured": false }, { "name": "Krog Street Market", "measured": false }, { "name": "The Earl", "measured": false } ] } ], "sketch": { "summary": "A warm, dusk-toned one-pager with a sunset-gradient hero, a groovy heavy-italic 70s display face over a humanist sans, concentric record-groove circles and a soft grain overlay, moving down through the season, the room, the nights and a mailing-list sign-up.", "palette": [ "#1f1410", "#e8742c", "#f2c14e", "#b8432f", "#f4e6cf", "#5b3b6e" ], "fonts": [ "Shrikhand", "Cabin" ], "sections": [ "hero", "season", "room", "nights", "box-office", "mailing-list" ], "motifs": [ "sunset gradient", "concentric record grooves", "film grain overlay", "wavy psychedelic lines" ] } }, "measured": { "counts": { "works": 80, "worksPredicted": 6, "worksNew": 74, "qualities": 18, "qualitiesPredicted": 1, "tags": 16, "tagsPredicted": 0, "predictions": 34, "predictionsMeasured": 6, "requests": 14, "fromCache": 0 }, "qualities": { "look": [ { "name": "Alternative R&B", "kind": "look quality", "mark": "new", "works": [ "The Internet", "KAYTRANADA", "Blood Orange" ], "domains": [ "music" ], "lift": 4.57 }, { "name": "Minimalist", "kind": "look quality", "mark": "new", "works": [ "Sampha", "Moses Sumney", "Herschel Supply Co" ], "domains": [ "music", "brand" ], "lift": 1.57 }, { "name": "Intimate", "kind": "look quality", "mark": "new", "works": [ "The Internet", "Hiatus Kaiyote", "Steve Lacy" ], "domains": [ "music", "TV", "film" ], "lift": 1.22 }, { "name": "Clean Lines", "kind": "look quality", "mark": "new", "works": [ "Herschel Supply Co", "GREATS", "Quince" ], "domains": [ "brand" ], "lift": 2.23 }, { "name": "Expressive", "kind": "look quality", "mark": "new", "works": [ "Thundercat", "Sampha", "Hiatus Kaiyote" ], "domains": [ "music" ], "lift": 2.11 } ], "mood": [ { "name": "Soulful", "kind": "mood quality", "mark": "new", "works": [ "The Internet", "Thundercat", "KAYTRANADA" ], "domains": [ "music" ], "lift": 3 }, { "name": "Eclectic", "kind": "mood quality", "mark": "new", "works": [ "Thundercat", "KAYTRANADA", "Hiatus Kaiyote" ], "domains": [ "music" ], "lift": 2.06 }, { "name": "Surreal", "kind": "mood quality", "mark": "new", "works": [ "I'm a Virgo", "Sorry to Bother You" ], "domains": [ "TV", "film" ], "lift": 1.84 }, { "name": "Character driven", "kind": "mood quality", "mark": "new", "works": [ "The Marvelous Mrs. Maisel", "Don't Worry, He Won't Get Far on Foot", "Miss Virginia" ], "domains": [ "TV", "film" ], "lift": 1.01 }, { "name": "Charismatic", "kind": "mood quality", "mark": "new", "works": [ "I'm a Virgo", "Guava Island", "Steve-O: Gnarly" ], "domains": [ "TV", "film" ], "lift": 1.38 } ], "meaning": [ { "name": "Open-Minded", "kind": "meaning quality", "mark": "new", "works": [ "The Internet", "Thundercat", "Hiatus Kaiyote" ], "domains": [ "music" ], "lift": 2.28 }, { "name": "Identity", "kind": "meaning quality", "mark": "new", "works": [ "Sampha", "Moses Sumney", "Unknown Mortal Orchestra" ], "domains": [ "music", "film" ], "lift": 1.68 }, { "name": "Nostalgic", "kind": "meaning quality", "mark": "predicted", "works": [ "PEN15", "The Marvelous Mrs. Maisel", "Digimon Adventure tri. Part 6: Future" ], "domains": [ "TV", "film" ], "lift": 1.4 }, { "name": "The mentor", "kind": "meaning quality", "mark": "new", "works": [ "Master of None", "Ed Sheeran: Songwriter", "Digimon Adventure tri. Part 6: Future" ], "domains": [ "TV", "film" ], "lift": 1.63 }, { "name": "Urban planning", "kind": "meaning quality", "mark": "new", "works": [ "Marina City", "Chicago Line Cruises" ], "domains": [ "place" ], "lift": 2.38 } ] }, "tags": { "surfaces": [ { "name": "Vivid Colors", "kind": "surface", "mark": "new" }, { "name": "Bold Silhouettes", "kind": "surface", "mark": "new" }, { "name": "Handcrafted", "kind": "surface", "mark": "new" }, { "name": "Art-Inspired", "kind": "surface", "mark": "new" }, { "name": "Luxury", "kind": "surface", "mark": "new" }, { "name": "timeless style", "kind": "surface", "mark": "new" } ], "tone": [ { "name": "grace", "kind": "tone", "mark": "new" }, { "name": "Unique", "kind": "tone", "mark": "new" }, { "name": "quality", "kind": "tone", "mark": "new" }, { "name": "Craftsmanship", "kind": "tone", "mark": "new" }, { "name": "Individualistic", "kind": "tone", "mark": "new" }, { "name": "satisfaction", "kind": "tone", "mark": "new" } ] }, "worlds": [ { "label": "Brands", "works": [ { "name": "Vice", "kind": "brand", "mark": "predicted", "tags": [ "News & Politics", "Advertising Enabled", "Television broadcasting companies of Canada" ] }, { "name": "Herschel Supply Co", "kind": "brand", "mark": "new", "tags": [ "Heritage-Inspired", "Minimalist", "Clean Lines" ] }, { "name": "Recreational Equipment Inc", "kind": "brand", "mark": "new", "tags": [ "Functionalist", "Earth-Toned Palette", "Clean Minimalist Typography" ] }, { "name": "Huckberry", "kind": "brand", "mark": "new", "tags": [ "Rugged", "Clean-lined", "Earthy Tones" ] } ] }, { "label": "Brands, lesser known", "works": [ { "name": "Quince", "kind": "brand", "mark": "new", "tags": [ "Minimalist", "Clean Lines", "Neutral Color Palette" ] }, { "name": "Rudy's", "kind": "brand", "mark": "new", "tags": [ "Grungy", "Minimalist", "Industrial" ] } ] }, { "label": "Films", "works": [ { "name": "Sorry to Bother You", "kind": "film", "mark": "new", "tags": [ "Surreal", "Contemporary art", "The faustian bargain" ] }, { "name": "Blindspotting", "kind": "film", "mark": "new", "tags": [ "Tense", "Community minded", "Spoken word poetry" ] }, { "name": "The Last Black Man in San Francisco", "kind": "film", "mark": "new", "tags": [ "Fog drenched", "Atmospheric", "Identity" ] }, { "name": "Waves", "kind": "film", "mark": "new", "tags": [ "Cinematic", "Determined", "Water motif" ] } ] }, { "label": "Films, lesser known", "works": [ { "name": "Miss Virginia", "kind": "film", "mark": "new", "tags": [ "Realistic", "Plainspoken", "Protective" ] }, { "name": "Ed Sheeran: Songwriter", "kind": "film", "mark": "new", "tags": [ "Warm textured lighting", "Raw", "Vulnerable" ] } ] }, { "label": "Music", "works": [ { "name": "The Internet", "kind": "music", "mark": "new", "tags": [ "Funk Infused", "Intimate", "Engaging" ] }, { "name": "Thundercat", "kind": "music", "mark": "predicted", "tags": [ "Expressive", "Psychedelic Funk", "Jazz Fusion" ] }, { "name": "KAYTRANADA", "kind": "music", "mark": "new", "tags": [ "Alternative R&B", "Hip Hop Soul", "Electronic Funk" ] }, { "name": "Blood Orange", "kind": "music", "mark": "new", "tags": [ "Electro Funk", "Indie Pop", "Alternative R&B" ] } ] }, { "label": "Books", "works": [ { "name": "The Raincoats", "kind": "book", "mark": "new", "tags": [ "History", "Criticism", "Music" ] }, { "name": "Can't Even: How Millennials Became the Burnout Generation", "kind": "book", "mark": "new" }, { "name": "Me and White Supremacy: Combat Racism, Change the World, and Become a Good Ancestor", "kind": "book", "mark": "new" }, { "name": "Renegades: Born in the USA", "kind": "book", "mark": "new", "tags": [ "History", "Biography Memoir", "Nonfiction" ] } ] }, { "label": "TV", "works": [ { "name": "Atlanta", "kind": "TV", "mark": "predicted", "tags": [ "Noir tinged", "Resourceful", "Proud" ] }, { "name": "Search Party", "kind": "TV", "mark": "new", "tags": [ "Identity crisis", "Obsession", "Tbs" ] }, { "name": "I'm a Virgo", "kind": "TV", "mark": "new", "tags": [ "Whimsical absurdism", "Dreamlike collage", "Charismatic" ] }, { "name": "Insecure", "kind": "TV", "mark": "predicted", "tags": [ "Friendship", "The power of friendship", "The journey of self discovery" ] } ] }, { "label": "Places", "works": [ { "name": "Marina City", "kind": "place", "mark": "new", "tags": [ "Urban planning", "Interior design", "Waterfront" ] }, { "name": "Lafayette Cemetery No. 1", "kind": "place", "mark": "new", "tags": [ "Travel", "Photography", "Walkable" ] }, { "name": "Bourbon Street", "kind": "place", "mark": "new", "tags": [ "Socializing", "Live music", "Dining drinking" ] }, { "name": "Mmuseumm", "kind": "place", "mark": "new", "tags": [ "Curating", "Functional", "Destination" ] } ] } ], "required": [ { "name": "Herschel Supply Co", "kind": "brand", "mark": "new" }, { "name": "Sampha", "kind": "music", "mark": "new" }, { "name": "I'm a Virgo", "kind": "TV", "mark": "new" }, { "name": "Alternative R&B", "kind": "look quality", "mark": "new" }, { "name": "Soulful", "kind": "mood quality", "mark": "new" }, { "name": "Open-Minded", "kind": "meaning quality", "mark": "new" } ], "cautions": [ "Minimalist is carried mostly by brands (Herschel Supply Co, Shinola Detroit, Quince): it is the design this audience sees every day. Translate the genre of that design, such as broadcast graphics, packaging type or signage, never a brand's logo, mascot, exact colours or products.", "Clean Lines is carried mostly by brands (Herschel Supply Co, GREATS, Quince): it is the design this audience sees every day. Translate the genre of that design, such as broadcast graphics, packaging type or signage, never a brand's logo, mascot, exact colours or products.", "Understated is carried mostly by brands (Quince, Noon Pacific): it is the design this audience sees every day. Translate the genre of that design, such as broadcast graphics, packaging type or signage, never a brand's logo, mascot, exact colours or products.", "style tags returned no tags." ] }, "reading": { "clusters": [ { "id": "c1", "name": "After-hours alt-soul", "reading": "The strongest lift in the brief (Alternative R&B, 4.57) says this audience leans to spare, intimate, late-night soul rather than the retro psych-funk I predicted: one voice, a lot of space, a single coloured light.", "layers": [ "palette", "typography", "motion" ], "conventions": [ "alt-R&B single sleeves: one object as a bold silhouette on a flat saturated colour field, with a small lowercase title set wide in a corner", "late-night studio light: one coloured lamp in a dark room, everything else falling to near-black" ], "refs": [ { "name": "Alternative R&B", "kind": "look quality", "mark": "new" }, { "name": "Soulful", "kind": "mood quality", "mark": "new" }, { "name": "Intimate", "kind": "look quality", "mark": "new" }, { "name": "Sampha", "kind": "music", "mark": "new" }, { "name": "The Internet", "kind": "music", "mark": "new" }, { "name": "KAYTRANADA", "kind": "music", "mark": "new" }, { "name": "Blood Orange", "kind": "music", "mark": "new" } ], "surprise": true }, { "id": "c2", "name": "Surreal colour collage", "reading": "Their screen favourites are dreamlike, absurd and art-literate, and the surface tags are Vivid Colors and Bold Silhouettes: flat, loud colour shapes cut out and placed with a wink, an open-minded mix rather than one mood.", "layers": [ "imagery", "layout", "structure" ], "conventions": [ "cut-paper collage title cards: flat colour shapes at mismatched scale, stacked slightly off-kilter", "contemporary-art gallery hangs: a wall of equal square panels, each a different flat colour" ], "refs": [ { "name": "Surreal", "kind": "mood quality", "mark": "new" }, { "name": "Eclectic", "kind": "mood quality", "mark": "new" }, { "name": "Open-Minded", "kind": "meaning quality", "mark": "new" }, { "name": "I'm a Virgo", "kind": "TV", "mark": "new" }, { "name": "Sorry to Bother You", "kind": "film", "mark": "new" }, { "name": "Vivid Colors", "kind": "surface", "mark": "new" }, { "name": "Bold Silhouettes", "kind": "surface", "mark": "new" } ], "surprise": true }, { "id": "c3", "name": "Clean-lined craft", "reading": "The everyday design they live with is heritage-minded and clean-lined, and the tone tags are grace and craftsmanship: plain facts, made carefully, said with poise.", "layers": [ "voice", "typography", "structure" ], "conventions": [ "woven heritage labels and spec tags: plain facts in small ruled boxes", "workshop spec sheets: a plain sans on a strict ruled grid" ], "refs": [ { "name": "Minimalist", "kind": "look quality", "mark": "new" }, { "name": "Clean Lines", "kind": "look quality", "mark": "new" }, { "name": "Herschel Supply Co", "kind": "brand", "mark": "new" }, { "name": "Craftsmanship", "kind": "tone", "mark": "new" }, { "name": "grace", "kind": "tone", "mark": "new" }, { "name": "Handcrafted", "kind": "surface", "mark": "new" } ], "surprise": true } ], "setAside": [ { "name": "Vice", "kind": "brand", "mark": "predicted", "reason": "A news and broadcasting company: its tags (News & Politics, Advertising Enabled) are catalogue labels, not a look or mood this audience shares." }, { "name": "Digimon Adventure tri. Part 6: Future", "kind": "film", "mark": "new", "reason": "An anime franchise film that carries Nostalgic and The mentor only by theme; it sits outside the soul, surreal and craft worlds the rest of the brief shares." }, { "name": "Metallica: 72 Seasons - Global Premiere", "kind": "film", "mark": "new", "reason": "A metal concert premiere listing: outside the alt-soul and psych audience, likely a live-music catalogue overlap." } ], "approach": "A one-page site that reads like a run of record sleeves under one lamp: a near-black room lit by flat vivid colour fields, a cut-paper lamp silhouette as the hero, the five nights hung as a gallery wall of square colour panels, and the room and box-office facts set in a ruled spec tag. Type is wide and lowercase for display, a plain indie grotesque for the facts, and the voice is poised and crafted rather than groovy. Motion is one slow breathing glow." }, "dna": { "thesis": "The Lamplight as a run of after-hours soul sleeves under one lamp: a near-black room cut through by flat, vivid colour fields and a cut-paper lamp silhouette, with the facts set plainly in a ruled spec tag and said with grace.", "devices": [ { "id": "dna1", "layer": "palette", "device": "One coloured lamp in a dark room", "anchors": [ { "name": "Alternative R&B", "kind": "look quality", "mark": "new" }, { "name": "Intimate", "kind": "look quality", "mark": "new" } ], "qualities": [ "Alternative R&B", "Intimate" ], "translation": "Alternative R&B and Intimate, drawn the way late-night studio light draws them: an ink near-black room with one saturated light at a time (ultramarine, hot coral, acid chartreuse) instead of a warm sunset gradient. The cool pale paper is for text only.", "convention": "late-night studio light: one coloured lamp in a dark room, everything else falling to near-black", "tokens": { "colors": [ "#0e0f1a", "#2b3cf0", "#ff5a7a", "#d4ff3a", "#f1f0ff" ] }, "surprise": true, "moved": { "colors": [ "#2b3cf0", "#ff5a7a", "#d4ff3a", "#f1f0ff" ], "fonts": [], "ids": [] }, "method": "css-palette", "why": "Custom properties on :root hold the ink ground and the three lamp colours, so each section can switch its one light.", "cluster": "After-hours alt-soul", "check": "present" }, { "id": "dna2", "layer": "typography", "device": "Wide lowercase sleeve titles over a plain indie grotesque", "anchors": [ { "name": "Alternative R&B", "kind": "look quality", "mark": "new" }, { "name": "Sampha", "kind": "music", "mark": "new" }, { "name": "Minimalist", "kind": "look quality", "mark": "new" } ], "qualities": [ "Alternative R&B", "Minimalist" ], "translation": "Set the way alt-R&B single sleeves set a title: lowercase, wide and spaced, sometimes small in a corner, in Syne; facts in Familjen Grotesk, a plain indie grotesque. No groovy italic display face.", "convention": "alt-R&B single sleeves: one object as a bold silhouette on a flat saturated colour field, with a small lowercase title set wide in a corner", "tokens": { "fonts": [ "Syne", "Familjen Grotesk" ], "css": [ "text-transform: lowercase", "letter-spacing: 0.06em" ] }, "surprise": true, "moved": { "colors": [], "fonts": [ "Syne", "Familjen Grotesk" ], "ids": [] }, "method": "library-font", "why": "Syne and Familjen Grotesk are fetched into the workspace with @font-face, so the wide lowercase titles render as specified.", "cluster": "After-hours alt-soul", "check": "present" }, { "id": "dna3", "layer": "imagery", "device": "Cut-paper lamp collage", "anchors": [ { "name": "Bold Silhouettes", "kind": "surface", "mark": "new" }, { "name": "I'm a Virgo", "kind": "TV", "mark": "new" }, { "name": "Surreal", "kind": "mood quality", "mark": "new" } ], "qualities": [ "Bold Silhouettes", "Dreamlike collage", "Whimsical absurdism", "Surreal" ], "translation": "Bold Silhouettes and the dreamlike collage of the screen favourites become one original inline SVG: a lamp built from flat cut colour shapes at mismatched scale, a moon too small, a balcony arc, a cord that loops into a staircase, set slightly off-kilter as the hero.", "convention": "cut-paper collage title cards: flat colour shapes at mismatched scale, stacked slightly off-kilter", "tokens": { "ids": [ "hero-collage" ], "svg": [ "lamp-collage" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "hero-collage" ] }, "method": "inline-svg", "why": "No picture generator here, and a cut-paper collage is flat shapes by nature: an inline SVG draws it crisply in the palette.", "cluster": "Surreal colour collage", "check": "present" }, { "id": "dna4", "layer": "layout", "device": "The five nights hung as a gallery wall of square colour panels", "anchors": [ { "name": "Vivid Colors", "kind": "surface", "mark": "new" }, { "name": "Eclectic", "kind": "mood quality", "mark": "new" }, { "name": "Open-Minded", "kind": "meaning quality", "mark": "new" } ], "qualities": [ "Vivid Colors", "Eclectic", "Open-Minded" ], "translation": "Each night from Wednesday to Sunday is its own square flat colour panel, like a gallery hang of sleeves: one room, five different lights, open to whoever walks in. Sunday's panel carries the all-ages matinee.", "convention": "contemporary-art gallery hangs: a wall of equal square panels, each a different flat colour", "tokens": { "css": [ "aspect-ratio: 1 / 1" ], "ids": [ "nights-wall" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "nights-wall" ] }, "method": "css-layout", "why": "A CSS grid of square panels with aspect-ratio 1 / 1 hangs the five nights as a gallery wall that reflows to two columns and one on phones.", "cluster": "Surreal colour collage", "check": "present" }, { "id": "dna5", "layer": "structure", "device": "The room and box office as a ruled spec tag", "anchors": [ { "name": "Herschel Supply Co", "kind": "brand", "mark": "new" }, { "name": "Clean Lines", "kind": "look quality", "mark": "new" }, { "name": "Handcrafted", "kind": "surface", "mark": "new" } ], "qualities": [ "Heritage-Inspired", "Clean Lines", "Handcrafted" ], "translation": "Clean Lines and the heritage-minded goods they carry every day become a woven-label spec tag: capacity, doors, first act and box office hours in small ruled boxes, plain and exact, translated from the genre of label design, never a brand's own label.", "convention": "woven heritage labels and spec tags: plain facts in small ruled boxes", "tokens": { "css": [ "border: 2px solid var(--paper)" ], "ids": [ "spec-tag" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "spec-tag" ] }, "method": "css-layout", "why": "A ruled grid of bordered cells makes the spec tag; plain HTML keeps the facts readable and accessible.", "cluster": "Clean-lined craft", "check": "present" }, { "id": "dna6", "layer": "motion", "device": "The lamp breathes", "anchors": [ { "name": "Soulful", "kind": "mood quality", "mark": "new" } ], "qualities": [ "Soulful" ], "translation": "No pacing tags came back, so the mood Soulful sets it: the lamp's glow swells and settles over seven seconds with no bounce, like a held note, paused by a control and still under reduced motion.", "tokens": { "css": [ "animation: lamp-breathe 7s ease-in-out infinite" ], "ids": [ "glow-toggle" ], "keyframes": [ "lamp-breathe" ] }, "surprise": true, "moved": { "colors": [], "fonts": [], "ids": [ "glow-toggle" ] }, "method": "css-motion", "why": "One keyframed glow on the lamp shade's halo, with a pause button and a prefers-reduced-motion fallback.", "cluster": "After-hours alt-soul", "check": "present" }, { "id": "dna7", "layer": "voice", "device": "Poised, crafted lines with room around them", "anchors": [ { "name": "grace", "kind": "tone", "mark": "new" }, { "name": "Craftsmanship", "kind": "tone", "mark": "new" } ], "qualities": [ "grace", "Craftsmanship" ], "translation": "Tone tags grace and Craftsmanship, not my predicted mellow groove: short, composed sentences that state the facts carefully and leave space, never slang or hype.", "tokens": { "copy": [ "One lamp, lit five nights a week, all autumn.", "Nine hundred on the floor. Three hundred above. One room, listening.", "Come as you are. The light finds everyone." ] }, "surprise": true, "method": "copy", "why": "The lines are written into the page's headings and section openers.", "cluster": "Clean-lined craft", "check": "present" } ], "stats": { "devices": 7, "layers": [ "palette", "typography", "imagery", "layout", "structure", "motion", "voice" ], "surpriseAnchored": 7, "measuredAnchored": 7, "predictionAnchored": 0, "qualityAnchored": 7 } }, "departure": { "sketch": { "palette": [ "#1f1410", "#e8742c", "#f2c14e", "#b8432f", "#f4e6cf", "#5b3b6e" ], "fonts": [ "Shrikhand", "Cabin" ], "sections": [ "hero", "season", "room", "nights", "box-office", "mailing-list" ] }, "palette": [ { "color": "#0e0f1a", "nearest": "#1f1410", "delta": 12, "moved": false }, { "color": "#2b3cf0", "nearest": "#5b3b6e", "delta": 74, "moved": true }, { "color": "#ff5a7a", "nearest": "#b8432f", "delta": 32, "moved": true }, { "color": "#d4ff3a", "nearest": "#f2c14e", "delta": 50, "moved": true }, { "color": "#f1f0ff", "nearest": "#f4e6cf", "delta": 20, "moved": true } ], "fonts": [ { "name": "Syne", "moved": true }, { "name": "Familjen Grotesk", "moved": true } ], "ids": [ "hero-collage", "nights-wall", "spec-tag", "glow-toggle" ], "threshold": 20 }, "decisions": [ { "question": "surfaces", "ask": "Which surfaces, materials and forms do they favor?", "decision": "Whether the page ground and imagery should be warm analog texture (grain, sunset) or flat, vivid colour fields with bold silhouettes", "guess": "Warm analog grain and sunset gradients, soft vintage textures: the 70s psych look.", "answer": [ { "label": "Surfaces", "names": [ "Vivid Colors (new)", "Bold Silhouettes (new)", "Handcrafted (new)", "Art-Inspired (new)", "Luxury (new)", "timeless style (new)" ] } ], "requests": 0 }, { "question": "tone", "ask": "What emotional tone runs through what they love?", "decision": "The voice of the copy: laid-back and groovy, or something more poised", "guess": "Mellow, groovy, joyful, a bit cosmic and nostalgic.", "answer": [ { "label": "Tone", "names": [ "grace (new)", "Unique (new)", "quality (new)", "Craftsmanship (new)", "Individualistic (new)", "satisfaction (new)" ] } ], "requests": 0 } ], "reviews": [ { "round": 1, "summary": "The departure from the sketch is visible: no sunset, no groovy italic, flat vivid fields and wide lowercase type instead. The hero falls back to a stock text-left, picture-right split and the halo muddies the cut-paper flatness, so round 2 makes the collage the sleeve and the light a flat shape.", "met": 3, "partly": 1, "missed": 0, "criteria": [ { "id": "r1", "device": "dna3", "look": "The hero shows a cut-paper lamp silhouette of flat vivid shapes, slightly off-kilter, as the dominant image on a near-black ground, with the name small and wide in lowercase.", "capture": "r1-desktop-full", "verdict": "partly", "observed": "The tilted cut-paper lamp of flat coral, paper and chartreuse shapes on an ultramarine disc reads clearly, and the name sits small and wide top-left. But the translucent halo blends into a muddy grey-blue ellipse, and the collage only shares the hero equally with a large headline.", "repair": "Replace the translucent halo with a solid flat chartreuse cone of light that breathes by scale and opacity from a high floor, and give the collage the larger share of the hero with the headline smaller in the lower-left corner." }, { "id": "r2", "device": "dna4", "look": "The nights read as square flat-colour panels, each a different colour, Wednesday to Sunday, with Sunday's panel naming the 15:00 all-ages matinee.", "capture": "r1-desktop-full", "verdict": "met", "observed": "Five equal square panels in blue, coral, chartreuse, pale paper and ink with a coral edge, each with its own cut shape, read Wednesday to Sunday; Sunday's panel names the all-ages matinee at 15:00 above doors 19:00 and first act 20:00." }, { "id": "r3", "device": "dna2", "look": "At 390 pixels wide the headline is wide lowercase Syne that fits without overflow, and body text is Familjen Grotesk.", "capture": "r1-mobile-hero-title", "verdict": "met", "observed": "At 390 pixels the headline is wide lowercase Syne in four lines with no overflow, and the paragraph below is Familjen Grotesk. The season heading leaves an oversized gap before its lede, a spacing flaw I will tighten." }, { "id": "r4", "device": "dna5", "look": "The room and box-office facts sit in a ruled tag of bordered cells, legible on a phone without horizontal scrolling.", "capture": "r1-mobile-spec-tag", "verdict": "met", "observed": "The room and box office facts sit in a two-column ruled tag of bordered cells with chartreuse keys and large Syne numerals, fully legible at 390 pixels with no horizontal scroll." } ], "critique": { "generic": [ { "choice": "A split hero with a big headline on the left, an illustration on the right and a small outlined button under it, the standard landing-page opener.", "capture": "r1-desktop-full", "action": "replaced" }, { "choice": "Full-bleed sections stacked as flat colour bands (coral, ultramarine, chartreuse), each section lit by one colour.", "capture": "r1-desktop-full", "action": "kept", "anchor": "Alternative R&B" }, { "choice": "A stock email field with an attached submit button in the mailing-list section.", "capture": "r1-desktop-full", "action": "replaced" } ], "fan": { "works": [ "The Internet", "KAYTRANADA", "Blood Orange", "Sorry to Bother You", "I'm a Virgo" ], "verdict": "partly", "why": "The flat vivid cut shapes, lowercase wide titles and gallery wall of colour squares sit close to the art-literate, surreal side of their favourites. But the hero reads as a product landing page rather than a sleeve, the halo's grey mush loses the crisp flat colour, and the single-light intimacy is weaker than it should be." } }, "houseStyle": 0 }, { "round": 2, "summary": "Both round-1 repairs landed: the light is a flat cut shape and the collage is the sleeve image. The mailing list is now a ruled tag with a large written line and an ink bar, matching the spec tag rather than a stock field.", "met": 4, "partly": 0, "missed": 0, "criteria": [ { "id": "r1", "device": "dna3", "look": "The hero shows a cut-paper lamp silhouette of flat vivid shapes, slightly off-kilter, as the dominant image on a near-black ground, with the name small and wide in lowercase.", "capture": "r2-desktop-full", "verdict": "met", "observed": "The collage now takes about two thirds of the hero: a tilted coral shade throws a solid chartreuse cone of light over the ultramarine disc, with a paper balcony arc, ink staircase and tiny coral figure. The headline sits smaller at lower left. Mid-breath the cone dims slightly where it leaves the disc." }, { "id": "r2", "device": "dna4", "look": "The nights read as square flat-colour panels, each a different colour, Wednesday to Sunday, with Sunday's panel naming the 15:00 all-ages matinee.", "capture": "r2-desktop-full", "verdict": "met", "observed": "The five nights remain equal square panels in blue, coral, chartreuse, paper and ink with a coral edge, each with a cut shape; Sunday names the all-ages matinee at 15:00 above doors 19:00, first act 20:00." }, { "id": "r3", "device": "dna2", "look": "At 390 pixels wide the headline is wide lowercase Syne that fits without overflow, and body text is Familjen Grotesk.", "capture": "r2-mobile-hero-title", "verdict": "met", "observed": "At 390 pixels the headline is wide lowercase Syne over four lines with no overflow, body in Familjen Grotesk; the season heading now sits close above its lede, the round-1 gap is gone." }, { "id": "r4", "device": "dna5", "look": "The room and box-office facts sit in a ruled tag of bordered cells, legible on a phone without horizontal scrolling.", "capture": "r2-mobile-spec-tag", "verdict": "met", "observed": "The ruled tag holds venue, 900 standing, 300 seated, doors 19:00, first act 20:00, matinee 15:00, box office Wednesday to Saturday 12:00 to 18:00 and tickets at the door, legible with no horizontal scroll." } ], "critique": { "generic": [ { "choice": "Full-bleed sections stacked as flat colour bands, each lit by one colour.", "capture": "r2-desktop-full", "action": "kept", "anchor": "Alternative R&B" }, { "choice": "A small wordmark top-left with text links top-right, the usual site header.", "capture": "r2-desktop-full", "action": "kept", "anchor": "Alternative R&B" }, { "choice": "An outlined rectangular button under the hero text, here the glow pause control.", "capture": "r2-mobile-hero-title", "action": "kept", "anchor": "Soulful" } ], "fan": { "works": [ "The Internet", "KAYTRANADA", "Blood Orange", "Sorry to Bother You", "I'm a Virgo" ], "verdict": "partly", "why": "They would recognise the flat vivid cut shapes, the wide lowercase sleeve titles and the art-wall of colour squares as close to their world. The lamp drawing still leans a little storybook rather than the cooler, sparer intimacy of alt-R&B sleeves, and the bright lower sections lose some of the after-hours dark; no further capture round remains to push that." } }, "houseStyle": 0 } ], "captures": [ { "id": "r2-desktop-full", "round": 2, "view": "desktop", "full": true, "width": 1440, "height": 3200, "label": "desktop · full page", "cited": true, "source": ".mousa/captures/r2-desktop-full.png", "file": "assets/captures/a-r2-desktop-full.png" }, { "id": "r2-mobile-full", "round": 2, "view": "mobile", "full": true, "width": 390, "height": 3200, "label": "mobile · full page", "cited": false, "source": ".mousa/captures/r2-mobile-full.png", "file": "assets/captures/a-r2-mobile-full.png" }, { "id": "r2-mobile-hero-title", "round": 2, "view": "mobile", "target": "hero-title", "width": 390, "height": 844, "label": "mobile · hero-title", "cited": true, "source": ".mousa/captures/r2-mobile-hero-title.png", "file": "assets/captures/a-r2-mobile-hero-title.png" }, { "id": "r2-mobile-spec-tag", "round": 2, "view": "mobile", "target": "spec-tag", "width": 390, "height": 844, "label": "mobile · spec-tag", "cited": true, "source": ".mousa/captures/r2-mobile-spec-tag.png", "file": "assets/captures/a-r2-mobile-spec-tag.png" }, { "id": "r2-desktop-list", "round": 2, "view": "desktop", "target": "list", "width": 1440, "height": 900, "label": "desktop · list", "cited": false, "source": ".mousa/captures/r2-desktop-list.png", "file": "assets/captures/a-r2-desktop-list.png" } ], "check": { "score": 1, "system": "css-vars", "present": 7, "devices": [ { "id": "dna1", "status": "present" }, { "id": "dna2", "status": "present" }, { "id": "dna3", "status": "present" }, { "id": "dna4", "status": "present" }, { "id": "dna5", "status": "present" }, { "id": "dna6", "status": "present" }, { "id": "dna7", "status": "present" } ], "style": { "atStart": { "stylesheets": [], "handWritten": 0, "classes": 0 }, "now": { "stylesheets": [ "styles.css" ], "handWritten": 268, "classes": 84 } }, "houseStyle": { "signatures": [], "limit": 2 } }, "houseStyle": { "signatures": [], "count": 0, "of": 12, "limit": 2 }, "limits": [ "Qloo measured the entities, tags and shared qualities named here and how they relate to this audience. Every colour, font, layout, motion and line drawn from them is the agent's interpretation, marked as such.", "A name marked new was not in the prediction the agent froze before any data. Only names are published here: Qloo's ids, affinity scores, popularity and descriptions stay in the project.", "The check shows that the declared tokens are in the files, not that the design is good. The review is the agent's own reading of its captures.", "One session is one sample. It shows where this design's choices came from, not that people prefer it." ] }, { "schemaVersion": "1.0", "kind": "baseline", "generatedAt": "2026-10-27T13:59:33.837Z", "host": "claude-code", "writtenBy": { "name": "mousa", "version": "0.7.1" }, "medium": "web", "taste": "own prediction", "title": "For an audience that loves Khruangbin, Anderson .Paak and Tame Impala", "audience": { "references": [ { "name": "Khruangbin" }, { "name": "Anderson .Paak" }, { "name": "Tame Impala" } ], "place": "Atlanta" }, "headline": { "value": "8", "text": "design devices rest on the model's own prediction, with no Qloo data", "sentence": "8 devices rest on the prediction alone; no Qloo data was used." }, "numbers": [ { "value": 53, "label": "entries in the prediction" }, { "value": 0, "label": "Qloo requests" }, { "value": 8, "label": "design devices over 7 layers" } ], "prediction": { "frozenAt": "2026-10-24T09:16:27.621Z", "sha256": "f1cd9bd17323b3d245436453492bede93d0a7b044ab135e57b51d5aa66c1f084", "sealHolds": true, "summary": "Crate-digging listeners who want groove over spectacle: psychedelic soul, funk, global vinyl rarities and hazy indie-psych, enjoyed as a warm, communal, slightly retro night out.", "groups": [ { "domain": "brand", "label": "Brands", "quality": false, "entries": [ { "name": "Urban Outfitters" }, { "name": "Patagonia" }, { "name": "Polaroid" }, { "name": "Crosley" }, { "name": "Aesop" }, { "name": "Carhartt WIP" } ] }, { "domain": "movie", "label": "Films", "quality": false, "entries": [ { "name": "Moonlight" }, { "name": "Call Me by Your Name" }, { "name": "Inherent Vice" }, { "name": "Her" }, { "name": "Lost in Translation" }, { "name": "Soul" } ] }, { "domain": "artist", "label": "Music", "quality": false, "entries": [ { "name": "Thundercat" }, { "name": "Leon Bridges" }, { "name": "Vulfpeck" }, { "name": "Mac DeMarco" }, { "name": "Toro y Moi" }, { "name": "Glass Animals" } ] }, { "domain": "book", "label": "Books", "quality": false, "entries": [ { "name": "Kafka on the Shore" }, { "name": "The Alchemist" }, { "name": "Norwegian Wood" }, { "name": "Siddhartha" }, { "name": "Just Kids" } ] }, { "domain": "tv_show", "label": "TV", "quality": false, "entries": [ { "name": "Atlanta" }, { "name": "Master of None" }, { "name": "Insecure" }, { "name": "Twin Peaks" }, { "name": "The Bear" } ] }, { "domain": "style", "label": "Pacing", "quality": true, "entries": [ { "name": "slow, unhurried pacing" }, { "name": "long dreamy takes" }, { "name": "sun-soaked cinematography" }, { "name": "loose, improvisational rhythm" } ] }, { "domain": "aesthetic", "label": "Surfaces", "quality": true, "entries": [ { "name": "warm analog film grain" }, { "name": "1970s psychedelic colour" }, { "name": "vinyl and record sleeves" }, { "name": "sunset gradients" }, { "name": "soft vintage textures" } ] }, { "domain": "tone", "label": "Tone", "quality": true, "entries": [ { "name": "mellow" }, { "name": "nostalgic" }, { "name": "groovy" }, { "name": "dreamy" }, { "name": "joyful" } ] }, { "domain": "qualities", "label": "Shared qualities", "quality": true, "entries": [ { "name": "psychedelic" }, { "name": "retro soul" }, { "name": "laid-back groove" }, { "name": "cosmic" }, { "name": "communal" } ] }, { "domain": "place", "label": "Places", "quality": false, "entries": [ { "name": "Variety Playhouse" }, { "name": "Terminal West" }, { "name": "The Masquerade" }, { "name": "Ponce City Market" }, { "name": "Krog Street Market" }, { "name": "The Earl" } ] } ], "sketch": { "summary": "A warm, dusk-toned one-pager with a sunset-gradient hero, a groovy heavy-italic 70s display face over a humanist sans, concentric record-groove circles and a soft grain overlay, moving down through the season, the room, the nights and a mailing-list sign-up.", "palette": [ "#1f1410", "#e8742c", "#f2c14e", "#b8432f", "#f4e6cf", "#5b3b6e" ], "fonts": [ "Shrikhand", "Cabin" ], "sections": [ "hero", "season", "room", "nights", "box-office", "mailing-list" ], "motifs": [ "sunset gradient", "concentric record grooves", "film grain overlay", "wavy psychedelic lines" ] } }, "reading": { "clusters": [ { "id": "c1", "name": "Sunset light show", "reading": "This audience wants colour that behaves like warm light: dusk bands of orange, rose and marigold over a deep night, the haze of a sun going down and the saturated glow of a city after dark. Psychedelic here means saturated and slow, not acid-bright.", "layers": [ "palette", "imagery" ], "conventions": [ "1970s gig posters: concentric sunset bands printed in split-fountain ink over a dark sheet", "night-lit cinematography: saturated teal and rose glow pooling over deep shadow" ], "refs": [ { "name": "psychedelic", "kind": "quality", "mark": "own" }, { "name": "1970s psychedelic colour", "kind": "surface", "mark": "own" }, { "name": "sunset gradients", "kind": "surface", "mark": "own" }, { "name": "sun-soaked cinematography", "kind": "pacing", "mark": "own" }, { "name": "cosmic", "kind": "quality", "mark": "own" }, { "name": "dreamy", "kind": "tone", "mark": "own" }, { "name": "Moonlight", "kind": "film", "mark": "own" }, { "name": "Inherent Vice", "kind": "film", "mark": "own" } ] }, { "id": "c2", "name": "Retro soul on wax", "reading": "The audience collects the past as objects: records, sleeves, grainy prints. Retro soul is a feel of fat, rounded, slanted lettering and the warm noise of an analog surface.", "layers": [ "typography", "layout", "imagery" ], "conventions": [ "soul 45 labels and record sleeves: fat slanted script wordmarks over a round centre label", "square sleeve panels with a grainy printed surface and worn edges" ], "refs": [ { "name": "retro soul", "kind": "quality", "mark": "own" }, { "name": "vinyl and record sleeves", "kind": "surface", "mark": "own" }, { "name": "warm analog film grain", "kind": "surface", "mark": "own" }, { "name": "soft vintage textures", "kind": "surface", "mark": "own" }, { "name": "nostalgic", "kind": "tone", "mark": "own" }, { "name": "Thundercat", "kind": "music", "mark": "own" }, { "name": "Leon Bridges", "kind": "music", "mark": "own" }, { "name": "Urban Outfitters", "kind": "brand", "mark": "own" } ] }, { "id": "c3", "name": "Laid-back groove nights", "reading": "A night out for this audience is unhurried and shared: a room that loosens up, a groove that sways rather than drops. The tone is easy, warm and a little knowing, with a sense of a local Atlanta room.", "layers": [ "voice", "structure", "motion" ], "conventions": [ "theatre marquee letterboards: condensed capitals slotted into a lit board announcing the nights", "slow sway of a light show: one drifting motion with no hard cuts" ], "refs": [ { "name": "laid-back groove", "kind": "quality", "mark": "own" }, { "name": "slow, unhurried pacing", "kind": "pacing", "mark": "own" }, { "name": "loose, improvisational rhythm", "kind": "pacing", "mark": "own" }, { "name": "mellow", "kind": "tone", "mark": "own" }, { "name": "groovy", "kind": "tone", "mark": "own" }, { "name": "communal", "kind": "quality", "mark": "own" }, { "name": "Variety Playhouse", "kind": "place", "mark": "own" }, { "name": "Atlanta", "kind": "TV", "mark": "own" } ] } ], "setAside": [ { "name": "Patagonia", "kind": "brand", "mark": "own", "reason": "An outdoor-gear brand: shares an age bracket with the audience but no visual or musical quality a venue page could carry." }, { "name": "The Alchemist", "kind": "book", "mark": "own", "reason": "A mass bestseller read across nearly every audience, so it does not distinguish this one." } ], "approach": "A one-page site at night: a dark ground lit by a gig-poster sunset that drifts slowly behind a fat slanted soul wordmark, the nights set as a marquee letterboard from Wednesday to Sunday, and the room shown as a square record sleeve whose centre label holds the floor and balcony numbers. Grain sits over everything like a print. The voice is mellow and plain, saying the fixed facts with ease." }, "dna": { "thesis": "The Lamplight at dusk: a gig-poster sunset that sways slowly over a dark room, a fat slanted soul wordmark, the nights slotted into a marquee letterboard and the room pressed onto a record sleeve, all under a warm print grain.", "devices": [ { "id": "dna1", "layer": "palette", "device": "Split-fountain sunset ink on a night sheet", "anchors": [ { "name": "psychedelic", "kind": "quality", "mark": "own" }, { "name": "sunset gradients", "kind": "surface", "mark": "own" }, { "name": "Moonlight", "kind": "film", "mark": "own" } ], "qualities": [ "psychedelic" ], "translation": "Psychedelic colour drawn the way 1970s gig posters drew it: hard-edged bands of dusk orange, rose and marigold printed over an almost-black aubergine sheet, with a night-lit teal as the cool counter-glow; paper-coloured ink for text, never a cream ground.", "convention": "1970s gig posters: concentric sunset bands printed in split-fountain ink over a dark sheet", "tokens": { "colors": [ "#170d1c", "#e8642c", "#f4b23e", "#d2496e", "#2b8a86", "#f3e2c7" ] }, "surprise": false, "moved": { "colors": [ "#d2496e", "#2b8a86" ], "fonts": [], "ids": [] }, "method": "css-palette", "why": "Custom properties hold the six inks so every band, glow and text colour comes from one place.", "cluster": "Sunset light show", "check": "present" }, { "id": "dna2", "layer": "typography", "device": "Soul 45 slanted wordmark over a warm humanist text", "anchors": [ { "name": "retro soul", "kind": "quality", "mark": "own" }, { "name": "Thundercat", "kind": "music", "mark": "own" } ], "qualities": [ "retro soul" ], "translation": "Retro soul set the way soul 45 labels set it: a fat, slanted, rounded display script for the name and headings, a warm humanist sans for reading, and tall condensed signage capitals reserved for the letterboard.", "convention": "soul 45 labels and record sleeves: fat slanted script wordmarks over a round centre label", "tokens": { "fonts": [ "Shrikhand", "Cabin", "Big Shoulders Display" ] }, "surprise": false, "moved": { "colors": [], "fonts": [ "Big Shoulders Display" ], "ids": [] }, "method": "library-font", "why": "Shrikhand, Cabin and Big Shoulders Display are fetched locally and loaded with @font-face.", "cluster": "Retro soul on wax", "check": "present" }, { "id": "dna3", "layer": "imagery", "device": "Concentric sunset bands with a hanging lamp", "anchors": [ { "name": "1970s psychedelic colour", "kind": "surface", "mark": "own" }, { "name": "cosmic", "kind": "quality", "mark": "own" } ], "qualities": [ "1970s psychedelic colour" ], "translation": "A drawn poster sun: concentric half-rings in the palette's bands rising behind a single hanging lamp, with a few small stars above, as the hero picture.", "convention": "1970s gig posters: concentric sunset bands printed in split-fountain ink over a dark sheet", "tokens": { "ids": [ "hero" ], "svg": [ "sunset-bands" ] }, "surprise": false, "method": "inline-svg", "why": "Hard-edged poster bands and a lamp are crisp, light and animatable as inline SVG.", "cluster": "Sunset light show", "check": "present" }, { "id": "dna4", "layer": "motion", "device": "Twenty-eight-second band sway", "anchors": [ { "name": "slow, unhurried pacing", "kind": "pacing", "mark": "own" }, { "name": "laid-back groove", "kind": "quality", "mark": "own" } ], "qualities": [ "slow, unhurried pacing" ], "translation": "Unhurried pacing becomes one slow, loose sway of the sunset rings, like a light show breathing, with no hard cuts, a pause button and a still version for reduced motion.", "convention": "slow sway of a light show: one drifting motion with no hard cuts", "tokens": { "css": [ "animation: band-sway 28s ease-in-out infinite" ], "keyframes": [ "band-sway" ] }, "surprise": false, "method": "css-motion", "why": "A single CSS keyframe on the SVG ring group gives the slow sway, with reduced-motion and a pause toggle.", "cluster": "Laid-back groove nights", "check": "present" }, { "id": "dna5", "layer": "structure", "device": "Marquee letterboard of the five nights", "anchors": [ { "name": "communal", "kind": "quality", "mark": "own" }, { "name": "Variety Playhouse", "kind": "place", "mark": "own" }, { "name": "groovy", "kind": "tone", "mark": "own" } ], "qualities": [ "communal" ], "translation": "The nights are announced the way a theatre marquee announces them: a lit board with slotted condensed capitals, one row per night from Wednesday to Sunday, with the Sunday matinee on its own row.", "convention": "theatre marquee letterboards: condensed capitals slotted into a lit board announcing the nights", "tokens": { "ids": [ "nights", "letterboard" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "letterboard" ] }, "method": "css-layout", "why": "A grid of slotted letter rows with ridged backing reads as a marquee board without images.", "cluster": "Laid-back groove nights", "check": "present" }, { "id": "dna6", "layer": "layout", "device": "Square record-sleeve panel for the room", "anchors": [ { "name": "vinyl and record sleeves", "kind": "surface", "mark": "own" }, { "name": "Urban Outfitters", "kind": "brand", "mark": "own" } ], "qualities": [ "vinyl and record sleeves" ], "translation": "The room is presented as a square sleeve with a record half out of it; the record's centre label carries the floor and balcony numbers.", "convention": "square sleeve panels with a grainy printed surface and worn edges", "tokens": { "css": [ "aspect-ratio: 1 / 1" ], "ids": [ "room" ], "svg": [ "room-record" ] }, "surprise": false, "method": "inline-svg", "why": "The sleeve and record with its centre label are drawn in SVG inside a square CSS panel.", "cluster": "Retro soul on wax", "check": "present" }, { "id": "dna7", "layer": "imagery", "device": "Warm print grain over the whole sheet", "anchors": [ { "name": "warm analog film grain", "kind": "surface", "mark": "own" }, { "name": "soft vintage textures", "kind": "surface", "mark": "own" } ], "qualities": [ "warm analog film grain" ], "translation": "An analog surface: a fixed noise layer blended over every section so the colours read as ink on paper rather than screen gradients.", "convention": "square sleeve panels with a grainy printed surface and worn edges", "tokens": { "css": [ "mix-blend-mode: overlay" ], "ids": [ "grain" ] }, "surprise": false, "moved": { "colors": [], "fonts": [], "ids": [ "grain" ] }, "method": "css-art", "why": "A fixed pseudo-layer with an SVG-noise data URI blended in overlay mode gives grain without any image file.", "cluster": "Retro soul on wax", "check": "present" }, { "id": "dna8", "layer": "voice", "device": "Mellow, unhurried invitations", "anchors": [ { "name": "mellow", "kind": "tone", "mark": "own" }, { "name": "loose, improvisational rhythm", "kind": "pacing", "mark": "own" } ], "qualities": [ "mellow" ], "translation": "Short, easy sentences that say the fixed facts as an invitation to slow down; no hype, no exclamation marks.", "tokens": { "copy": [ "The lamp goes on at 19:00. The music starts at 20:00.", "Sunday afternoons belong to everyone.", "Autumn, turned down low." ] }, "surprise": false, "method": "copy", "why": "The headline, section intros and calls to action carry the mellow register around the fixed facts.", "cluster": "Laid-back groove nights", "check": "present" } ], "stats": { "devices": 8, "layers": [ "palette", "typography", "imagery", "motion", "structure", "layout", "voice" ], "surpriseAnchored": 0, "measuredAnchored": 0, "predictionAnchored": 8, "qualityAnchored": 8 } }, "departure": { "sketch": { "palette": [ "#1f1410", "#e8742c", "#f2c14e", "#b8432f", "#f4e6cf", "#5b3b6e" ], "fonts": [ "Shrikhand", "Cabin" ], "sections": [ "hero", "season", "room", "nights", "box-office", "mailing-list" ] }, "palette": [ { "color": "#170d1c", "nearest": "#1f1410", "delta": 13, "moved": false }, { "color": "#e8642c", "nearest": "#e8742c", "delta": 9, "moved": false }, { "color": "#f4b23e", "nearest": "#f2c14e", "delta": 9, "moved": false }, { "color": "#d2496e", "nearest": "#b8432f", "delta": 31, "moved": true }, { "color": "#2b8a86", "nearest": "#f4e6cf", "delta": 52, "moved": true }, { "color": "#f3e2c7", "nearest": "#f4e6cf", "delta": 3, "moved": false } ], "fonts": [ { "name": "Shrikhand", "moved": false }, { "name": "Cabin", "moved": false }, { "name": "Big Shoulders Display", "moved": true } ], "ids": [ "letterboard", "grain" ], "threshold": 20 }, "reviews": [ { "round": 1, "summary": "The hero carries the poster sunset and the soul wordmark as planned. The board and the record both lose their content: the entrance fade leaves rows transparent and the cover hides the record label. Repairs are in the build only.", "met": 2, "partly": 1, "missed": 1, "criteria": [ { "id": "r1", "device": "dna3", "look": "On the first desktop screen, the concentric sunset rings with the hanging lamp fill the right half beside the slanted wordmark, in orange, rose and marigold bands on the dark sheet.", "capture": "r1-desktop", "verdict": "met", "observed": "The concentric half-rings in teal, rose, orange and marigold rise from a striped horizon in the right half of the first screen, with the hanging lamp and its glow over them, beside the slanted wordmark on the dark sheet." }, { "id": "r2", "device": "dna2", "look": "At 390 px wide the name The Lamplight is set in the fat slanted display face on no more than two lines without overflow.", "capture": "r1-mobile", "verdict": "met", "observed": "At 390 px The Lamplight is set in the fat slanted display face on two lines with its rose and orange offset shadow, with no overflow." }, { "id": "r3", "device": "dna5", "look": "The nights section shows a lit board with condensed capital rows for Wednesday to Sunday, doors 19:00 and first act 20:00, and a separate Sunday matinee 15:00 row.", "capture": "r1-desktop-nights", "verdict": "partly", "observed": "The lit board with bulb frame and condensed capital rows is there, but only Wednesday and Thursday read clearly: Friday fades out and Saturday, Sunday and the matinee row are invisible because the staggered entrance had not finished, and the grain greys the paper board.", "repair": "Make the entrance move by transform only so no row is ever transparent, shorten it, and lower the grain opacity so the board reads as lit paper." }, { "id": "r4", "device": "dna6", "look": "The room section shows a square sleeve with a record half out whose centre label reads 900 floor and 300 balcony, legible at phone width.", "capture": "r1-mobile-room", "verdict": "missed", "observed": "The square sleeve and a record edge show, but the record's centre label with 900 and 300 is hidden behind the cover, and the whole section is dimmed by the unfinished entrance.", "repair": "Shrink the cover and move the record out so its centre label with 900 on the floor and 300 on the balcony sits fully clear of the sleeve; fix the entrance fade." } ], "critique": { "generic": [ { "choice": "A rainbow-like half-sun arc as the hero picture, a stock retro-sunset motif", "capture": "r1-desktop", "action": "kept", "anchor": "1970s psychedelic colour" }, { "choice": "Buttons with a hard offset drop shadow, the sticker-button habit of many current landing pages", "capture": "r1-desktop", "action": "replaced" }, { "choice": "Plain text navigation links at the top right, as on any site", "capture": "r1-desktop", "action": "replaced" } ], "fan": { "works": [ "Thundercat", "Leon Bridges", "Inherent Vice", "Moonlight", "Toro y Moi" ], "verdict": "partly", "why": "They would recognize the soul-label wordmark and the dusk colours as their own, but the rainbow arc and sticker buttons lean on a generic retro-sunset template, and the broken board and hidden record lose the two moments that would feel like a real room with a marquee." } }, "houseStyle": 0 }, { "round": 2, "summary": "Round 2 fixes the board and the record: every night and the matinee read on the marquee, and the record label shows 900 and 300 outside the sleeve. The label's small words remain too small on a phone, repaired after this round.", "met": 3, "partly": 1, "missed": 0, "criteria": [ { "id": "r1", "device": "dna3", "look": "On the first desktop screen, the concentric sunset rings with the hanging lamp fill the right half beside the slanted wordmark, in orange, rose and marigold bands on the dark sheet.", "capture": "r2-desktop", "verdict": "met", "observed": "The concentric teal, rose, orange and marigold half-rings with the hanging lamp and striped horizon fill the right half of the first screen beside the slanted wordmark; the buttons are now printed in sunset bands and the nav sits on a bulb-lit strip of letter tiles." }, { "id": "r2", "device": "dna2", "look": "At 390 px wide the name The Lamplight is set in the fat slanted display face on no more than two lines without overflow.", "capture": "r2-mobile", "verdict": "met", "observed": "At 390 px The Lamplight sits on two lines in the fat slanted display face with its rose and orange offset shadow, no overflow, under the drawn sunset." }, { "id": "r3", "device": "dna5", "look": "The nights section shows a lit board with condensed capital rows for Wednesday to Sunday, doors 19:00 and first act 20:00, and a separate Sunday matinee 15:00 row.", "capture": "r2-desktop-nights", "verdict": "met", "observed": "The bulb-framed board reads as lit paper with condensed capital rows for Wednesday to Sunday, each with Doors 19:00 and First act 20:00, and a separate rose Sunday matinee row with All ages and 15:00 below a dark rule. The rows still sit a few pixels off-line mid-stagger, which reads like slotted letters." }, { "id": "r4", "device": "dna6", "look": "The room section shows a square sleeve with a record half out whose centre label reads 900 floor and 300 balcony, legible at phone width.", "capture": "r2-mobile-room", "verdict": "partly", "observed": "The square sleeve now shows the record clear of a smaller cover, and its orange centre label reads 900 and 300 legibly; the small words on the floor and on the balcony under the numbers are tiny at phone width.", "repair": "Enlarge the label words and tighten the label so on the floor and on the balcony read at 390 px." } ], "critique": { "generic": [ { "choice": "A rainbow-like half-sun arc as the hero picture, a stock retro-sunset motif", "capture": "r2-desktop", "action": "kept", "anchor": "1970s psychedelic colour" }, { "choice": "Soft radial glows behind the hero, an ambient-gradient habit", "capture": "r2-desktop", "action": "kept", "anchor": "Moonlight" }, { "choice": "Outlined rectangular stat boxes for floor and balcony capacity, as on any landing page", "capture": "r2-mobile-room", "action": "replaced" } ], "fan": { "works": [ "Thundercat", "Leon Bridges", "Inherent Vice", "Moonlight", "Toro y Moi" ], "verdict": "partly", "why": "The soul-label wordmark, the marquee board, the record sleeve and the dusk inks feel like their record shelf and their kind of room; the rainbow arc still reads close to a stock retro-sunset template, so the hero is less theirs than the sections below it." } }, "houseStyle": 0 } ], "captures": [ { "id": "r2-desktop", "round": 2, "view": "desktop", "width": 1440, "height": 900, "label": "desktop", "cited": true, "source": ".mousa/captures/r2-desktop.png", "file": "assets/captures/b-r2-desktop.png" }, { "id": "r2-mobile", "round": 2, "view": "mobile", "width": 390, "height": 844, "label": "mobile", "cited": true, "source": ".mousa/captures/r2-mobile.png", "file": "assets/captures/b-r2-mobile.png" }, { "id": "r2-desktop-nights", "round": 2, "view": "desktop", "target": "nights", "width": 1440, "height": 900, "label": "desktop · nights", "cited": true, "source": ".mousa/captures/r2-desktop-nights.png", "file": "assets/captures/b-r2-desktop-nights.png" }, { "id": "r2-mobile-room", "round": 2, "view": "mobile", "target": "room", "width": 390, "height": 844, "label": "mobile · room", "cited": true, "source": ".mousa/captures/r2-mobile-room.png", "file": "assets/captures/b-r2-mobile-room.png" } ], "check": { "score": 1, "system": "css-vars", "present": 8, "devices": [ { "id": "dna1", "status": "present" }, { "id": "dna2", "status": "present" }, { "id": "dna3", "status": "present" }, { "id": "dna4", "status": "present" }, { "id": "dna5", "status": "present" }, { "id": "dna6", "status": "present" }, { "id": "dna7", "status": "present" }, { "id": "dna8", "status": "present" } ], "style": { "atStart": { "stylesheets": [], "handWritten": 0, "classes": 0 }, "now": { "stylesheets": [ "styles.css" ], "handWritten": 348, "classes": 73 } }, "houseStyle": { "signatures": [], "limit": 2 } }, "houseStyle": { "signatures": [ "a near-black ground lit by one warm amber accent" ], "count": 1, "of": 12, "limit": 2 }, "limits": [ "No Qloo data was used: the taste input is the agent's own prediction, frozen before the design began.", "The check shows that the declared tokens are in the files, not that the design is good. The review is the agent's own reading of its captures.", "One session is one sample. It shows where this design's choices came from, not that people prefer it." ] } ], "fonts": [ { "family": "Fraunces", "license": "OFL-1.1" }, { "family": "Inter", "license": "OFL-1.1" }, { "family": "DM Mono", "license": "OFL-1.1" }, { "family": "Syne", "license": "OFL-1.1" }, { "family": "Familjen Grotesk", "license": "OFL-1.1" }, { "family": "Shrikhand", "license": "OFL-1.1" }, { "family": "Cabin", "license": "OFL-1.1" } ] }